Of Record | The latest in digital marketing & advertising

Digital Ad Market Update: 2/4 - 2/14 2020 Matt, Joe, and Rebecca give all the latest marketing news in this 40-minute episode. Strap in cause its a doozy! We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below. Podcast Survey: https://podcastofrecord.com/survey/ Top Stories: Google releases YouTube Q1 earnings for the first time. Big take...

Digital Ad Market Update: 2/1 - 2/3 2020 Co-hosts Matt and Joe bring in a special guest for this episode to discuss the in's and out's of the biggest day in football (OR advertising). All in 40 minutes or less. Top Stories: Football, obviously... But also the Pepsi Halftime Show and the commercials. Enjoy! Check out our new podcast website: www.podcastofrecord.com

Digital Ad Market Update: 1/23 - 1/30 2020 Matt and Co-Host Rebecca take over the studio to talk about the biggest night in advertising coming up aka the Superbowl!

Digital Ad Market Update: 1/10 - 1/22 2020 Matt and Joe are back in the studio after last week's hiatus. If you didn't know, we're on YouTube now! If you just can't get enough of your beloved co-hosts, well, now you can see their faces as they drop the hottest marketing news. Content, content, content! Top Stories: Google announces their going to stop third party cookies on Chrome. Under guise of...

Digital Ad Market Update: 1/1 - 1/8 2020 Matt and Joe are back in the studio for the first time in 2020 to give you all the latest news of the new decade. Unless you believe the new decade starts in 2021. #MattsOpinion #ItsWrong Top Stories: Ad agencies are increasingly being subjected to serial project based work. No more predictable revenue. Time to put your best work forward to keep the client....

Matt and Joe bring back one of the favorite episodes of all time for the Podcast Of Record. That's right another "Show me your feed". In this episode we bring in, 1 by 1, everyone in the office to talk about their social media habits, if they click on advertising in their feeds, and what they are being targeted this year for the holidays. Producer Kyle let this one run without a clock, so it's a l...

Matt and Joe dust off the crystal ball and take a look at 10 eMarketer predictions for 2020 digital trends. What's right, what's wrong, and what the f**k.

Digital Marketing Update: 11/16 - 12/6 2019 Matt and Joe are in the studio fueled by Bubbly and Baby Yoda Memes to give you all the latest marketing news you probably missed when you were online shopping this past week. Top Stories: Facebook's new market research app will pay you money for your hot take on something. Does your company’s new logo look bad? Find out before you launch. Netflix Starts...

*Special Episode Alert* There will be no episode during the week of 11/25 - 12/1. We will be with family, hope you are too! In this special episode, your beloved hosts are here for an hour long experience you won't want to miss! We deliver all the Pro Tips and Hot Tips to take your brand to the next level this holiday season! Want to know who the best customer is? How about the importance of the d...

Digital Marketing Update: 11/7 - 11/15 2019 Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding! Top Stories: Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as...

Digital Marketing Update: 10/31 - 11/6 2019 Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy! Top Stories: Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though. Facebook has just released a couple new ways to run ads on their pla...

Digital Marketing Update: 10/17 - 10/30 2019 Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in! Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s. Roku buys Dataxu...

Digital Marketing Update: 10/12 - 10/16 2019 Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy! Top Stories: Hulu experiments with price auctions for the first time on their popular content. More bids, more money. Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a bre...

Digital Marketing Update: 10/3 - 10/11 2019 This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy! Top Stories: MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave? Gary Vaynerchuk flames big brand marketers for not changing their strategy...

Digital Marketing Update: 9/26 - 10/2 2019 Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy! Top Stories: Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric. Content factories on social media are growing, over 1 billion monthly users watch their co...

Digital Ad Market Update: 9/19 - 9/25 2019 This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less. Top Stories: Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynolds' bush) Netflix has proven to be the king of streaming services in terms of viewer awareness. Can th...

Digital Marketing Update: 9/11 - 9/18 2019 Matt and Joe cover a ton of topics in this edition Of Record, all under 29 minutes! Top Stories: Apple iPhones will have three cameras... and other news from the keynote event. Facebook has grown even more in the Boomer category, if you didn't already know that. Guardian puts more effort into longer form videos on YouTube and the results are promising. NR...

Digital Marketing Update: 9/5 - 9/11 2019 Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes! Top Stories: Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding. Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech...

Digital Marketing Update: 8/31 - 9/4 2019 Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world! Top Stories: NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach anything but Boomers. Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's d...

Digital Ad Market Update: 8/22 - 8/30 2019 Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners! Top Stories: PragerU lawsuit against Youtube potentially will go Supreme Court. Big decision: Should platforms be publishers or public forums? Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm. Democratic c...

Digital Ad Market Update: 8/16 - 8/21 2019 Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins! Top Stories: Twitter 6s video ad stock. Pandora takes down podcast submission wall. Spotify releases podcast metrics dashboard! And Buzzfeed brings a new mood feed to gratify your current feelings. Articles Mention...

Digital Ad Market Update: 8/7 - 8/15 2019 Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio! Top Stories: Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle! Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those asp...

Digital Ad Market Update: 7/18 - 8/1 2019 Your co-hosts Matt and Joe give you the break down in 33 minutes or less. Top Stories: Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the MVPs. iHeartMedia's survey shows that podcasts are taking over in more ways than one. Articles Mentioned: Google: http://bit.ly/2YlCBQI Facebook: https://...

D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants. In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Lif...

Digital Ad Market Update: 7/12 - 7/17 2019 Matt and Joe bring you this week's digital marketing update in under 33 minutes! Top Stories: Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which ones? Facebook to create a content oversight board. Could they do more? LinkedIn is getting closer to becoming the next Facebook. We tell you why. Podcas...