Of Record

Of Record | The latest in digital marketing & advertising

Business EN ↓ 229 episodes

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government spac...

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Of Record

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Weekly Digital Marketing Update 6/25 | Spotify Ups Their Ad Game, The Facebook Ad Boycott, and How TikTok Tricked Trump 25.06.2020 36:57

Digital Ad Market Update: 6/19 - 6/25 2020 Matt, Joe, and Rebecca talk about the latest tech and marketing news in this episode. All in 37 minutes or less. Top Stories: Spotify just unveiled something notable for the ad buying world. Self-serve sound-on video ads. For the whole breakdown and why Spotify could be YouTube's newest challenger, tune in. An ad agency starts a boycott of FB ads in respo...

Weekly Digital Marketing Update 6/18 | Young Folk Want Sports Back, Walmart's New Partner, and How COVID-19 Is Not Stopping VCs 18.06.2020 34:55

Digital Ad Market Update: 6/12 - 6/18 2020 Matt, Joe, and Rebecca are back in the studio to discuss the latest marketing and cultural news. All in 35 minutes or less. Top Stories: No audience segment is more ready for live sports than younger generations. Until stadiums start opening back up, get ready to see some big spikes in online viewership. We explain what that means for marketers. Walmart w...

Weekly Digital Marketing Update 6/9 | Instagram Gets New Tech, Twitter & Reddit Get Political, and Jeff Bezos Promotes BLM Movement 11.06.2020 39:45

Digital Ad Market Update: 6/5 - 6/11 2020 Matt, Joe, and Rebecca are back in the studio. No more Zoom! Stay tuned for all the best marketing and cultural news. All in 40 minutes or less. Top Stories: Instagram sees some new updates including more advanced AR filters and new revenue streams. Do you know what a badge is? Tune in to find out. Twitter and Reddit are defending your rights. The governme...

Weekly Digital Marketing Update 6/4 | Big Tech + Big Media During BLM Movement and Joe Rogan's Spotify Deal 04.06.2020 40:58

Digital Ad Market Update: 5/29 - 6/4 2020 Joe and Producer Nipa take on the news on everyone's mind. All under 41 minutes. Top Stories: The BLM movement somehow sparks further debate about section 230 of the FCC's Communications Decency Act. Meanwhile, the repetitive tactics of big media continue radicalizing. Want an explanation? Stick around. In other news, Joe Rogan's $100M deal with Spotify fo...

Weekly Digital Marketing Update 5/28 | Matt's Delta Airlines Playbook, Products COVID-19 Resurrected, and TikTok's New Demographic 28.05.2020 30:41

Digital Ad Market Update: 5/22 - 5/28 2020 Matt and Producer Nipa are hosting this episode bringing you the latest and greatest content. All in 31 minutes or less. Top Stories: Your host, Matt Farrar, wrote a story about how Delta Airlines CEO Ed Bastian can help his company recover and invoke confidence to the weary public. For more, check Matt's article below. Most products and industries have l...

Weekly Digital Marketing Update 5/21 | Growing Telemedicine Industry, Food Delivery Services Cannibalizing Restaurants, and Unlikely M&As 21.05.2020 42:10

Digital Ad Market Update: 5/15 - 5/21 2020 Matt, Joe, and Producer Nipa discuss the latest marketing and culture news over Zoom. All in 43 minutes. Please pardon any audio glitches for this week's episode. Enjoy! Top Stories: The telemedicine industry has skyrocketed since the start of the quarantine and shows no sign of slowing down, but at what cost? The popularity of third-party food delivery s...

Weekly Digital Marketing Update 5/14 | Amazon Eyes AMC Theaters, Biden's Secret Strategy For Trump, and 3D Printed Branded Face Masks 14.05.2020 34:25

Digital Ad Market Update: 5/8 - 5/14 2020 Joe, Matt, and Producer Nipa break down the latest marketing, business, politics, and culture news. All in 33 minutes or less. Top Stories: Amazon is rumored to be in the talks with AMC to acquire their theaters. The Amazon monopoly just keeps getting bigger... but will the deal happen? Biden and Trump are gearing up their campaigns for the upcoming presid...

Weekly Digital Marketing Update 5/7 | COVID's Impact On Different Industries, How Industries Are Adapting, and Year-end Industry Predictions 07.05.2020 32:24

Digital Ad Market Update: 5/1 - 5/7/2020 Matt, Joe, and producer Nipa are here to discuss the latest culture and marketing news amidst COVID-19. All in 33 minutes or less. Top Stories: COVID-19 has impacted many industries in the past couple of months, including tech, retail, DTC, restaurant, fitness, and travel. We discuss the longevity of this impact. Many businesses have made efforts to adapt t...

Weekly Digital Marketing Update 4/30 | People Paying Attention To Ads, More Ad Platforms Being Launched, and How Hollywood Can Reopen 30.04.2020 55:44

Digital Ad Market Update: 4/24 - 4/30 2020 In this episode, Matt, Joe, and Nipa take on the latest marketing and cultural news there is. All in 56 minutes or less. Top Stories: In these quarantine times, people are actually paying attention to ads. Not all advertisers are the same though. We explain who is winning during COVID-19. CVS is following many other retailers in the ad space by launching...

Weekly Digital Marketing Update 4/23 | FB Acts Against COVID-19, Netflix the Streaming King, and Disney Struggling During Pandemic 23.04.2020 50:10

Digital Ad Market Update: 4/17 - 4/23 2020 Matt, Joe, and Producer Nipa are in their homes for this episode and giving you the low-down on all the latest marketing news. Top Stories: Facebook takes some serious measures during this pandemic. Cutting content and alerting users when they have been misinformed about the disease. Big tech does something good! Netflix has been hugely successful during...

Weekly Digital Marketing Update 4/16 | Facebook Ad Rate Freefall, News Organizations Can't Cash In, and Consumer Virus Expectations 16.04.2020 44:20

Digital Ad Market Update: 4/10 - 4/16 2020 Co-hosts Matt and Joe with Producer Nipa are on the call to give you the latest breakdown of marketing news. All in 45 minutes or less. Top Stories: Facebook has the lowest ad rates they've had in years. Their usual customers are clutching their purse strings amidst this pandemic. News organizations are getting all the eyeballs during COVID-19 but they ca...

Weekly Digital Marketing Update 4/9 | Google Stops Coronavirus Ad Ban, Startups Getting Relief Loans, and Your COVID-19 Shopping List 09.04.2020 32:22

Digital Ad Market Update: 4/3 - 4/9 2020 Both Matt and Joe are back hosting this episode over Zoom. Get ready for some classic banter. All under 33 minutes. Top Stories: Google will finally lift its ban on coronavirus ad content. Stopping businesses from updating consumers on how they are operating amidst this crisis hasn't helped anyone. The ban, at least, is over. Startups are looking to qualify...

Weekly Digital Marketing Update 4/2 | Shrinking Internet Bandwidth, CPMs on the Cheap, and Producer Kyle's Farewell 02.04.2020 34:11

Digital Ad Market Update: 3/27 - 4/2 2020 Co-host Joe, producer Kyle, and producer-in-training Nipa are zooming to give you the latest marketing news amidst coronatime's work-at-home orders. Top Stories: Top internet providers reporting high numbers for internet usage during COVID-19, and the FCC may be helpless to step in if numbers rise. Luckily, some companies are limiting their use. CPMs are t...

Of Record Daily | eSports 31.03.2020 12:08

We know a lot of people are underestimating or just straight up don't know about eSports. What is it? How is COVID affecting the sport? Is it a sport? Joe and Kyle dive into the eSports scene and answer any questions you might have!

Of Record Daily | Netflix and Corona 30.03.2020 12:32

In our first remote podcast recording, Kyle and Joe talk about the challenges Netflix faces in a perfect storm of losing a library of content, and not being able to generate original content during the pandemic. Please excuse the glitches in our first-ever remote recording.

Of Record Daily | Working From Home 27.03.2020 20:14

Kyle and Joe talk about the pros and cons of working from home. Producer-in-training Nipa has some thoughts about this too.

Of Record Daily | Amazon Wins During COVID-19 26.03.2020 12:53

Kyle and Joe talk about the strategic business moves Amazon is making during this pandemic. We talk about Amazon a lot on this podcast, and here's what they've been doing really well in the last few weeks.

Weekly Digital Marketing update 3/26 | Amazon Stops Non-Essentials, Facebook's AI Content Police, and No-Touching Content 26.03.2020 38:23

Digital Ad Market Update: 3/18 - 3/26 2020 Joe, producer Kyle, and producer-in-training Nipa are in the studio with all the latest water cooler talk for your stay at home jobs. All in 39 minutes or less. Top Stories: Rapid-Fire News: Amazon stops shipping "non-essential" goods, brands limit their spending amid COVID-19 situation, and Square gets charter to start bank. Facebook is in a good positio...

Of Record Daily | Three Takeaways About Cheap CPMs 25.03.2020 12:53

Kyle and Joe sit down and talk about the three most important things you can do with cheap CPMs on Facebook and Google right now. During the COVID-19 pandemic, it is getting much easier to place ads on these platforms.

Of Record Daily | Three Things Business Leaders Need to be Doing During COVID-19 24.03.2020 12:41

Kyle and Joe sit down to talk about the three big things that every business leader should be doing during COVID-19. Acceptance: Take it seriously, be honest with your team. Actionable Items: Give people something tangible to do instead of buying toilet paper. Look toward the future: Plan for the best outcome and the worst case scenario.

Weekly Digital Marketing Update 3/19 | Joe Biden's "Live" Rally, Agencies Surviving Coronavirus, Remote Work During Quarantine 19.03.2020 44:11

Digital Ad Market Update: 3/13 - 3/17 2020 Matt, Joe, and Rebecca dive into all of the coronavirus related news. All of these stories and more in 45 mins! Articles Mentioned: Joe Biden: http://bit.ly/2xQatJ4 Podcast Boom: http://bit.ly/2WrCnVN Remote Work: http://bit.ly/2vAlsWg Agency Confessions: http://bit.ly/2IU9HNt

Weekly Digital Marketing Update 3/12 | Apple Gives Corona Tips, P&G Stays Woke, and Millennial Consumer Habits 12.03.2020 53:08

Digital Ad Market Update: 3/6 - 3/12 2020 Matt, Joe, Rebecca, and special guest Nipa, are here to keep you up to date on the latest marketing tips, AND NOW culturally relevant news as well. Stay woke. 53 mins or less. Top Stories: Rapid-Fire News - Apple gives sanitation advice, Chili's invests in Gen Zers, a survey of your least favorite tech companies, and the next video-game movie. Proctor & Ga...

Weekly Digital Marketing Update 3/5 | TikTok Talk, Coronavirus Commotion, and Political Ad Breakdowns 05.03.2020 41:30

Digital Ad Market Update: 2/28 - 3/5 2020 Matt and Joe give you all the hot takes from this last week. 42 minutes or less. Top Stories: Rapid-Fire News: Uber steals out of taxi playbook, Reddit feud with TikTok, Prager U vs. YouTube verdict, and a new Disney CEO Coronavirus continues to have major consequences on just about everything you can think of, the stock market, shopping habits, outdoor ac...

Weekly Digital Marketing Update 2/27 | Rapid-Fire News, Burger King's Nasty Patty, and the People of Online Stores 27.02.2020 40:36

Digital Ad Market Update: 2/21 - 2/27 2020 Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less. Top Stories: Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential. Burger King's new c...

Weekly Digital Marketing update 2/20 | Rapid-Fire News, the State of Podcasts, and the eBay for Boss Babes 20.02.2020 39:44

Digital Ad Market Update: 2/15 - 2/20 2020 Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs. We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below. Podcast Survey: https://podcastofrecord.com/survey/ Top Stories: Rapid-fire news: PornHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RI...