Of Record | The latest in digital marketing & advertising

Digital Ad Market Update: 1/26 - 2/1 2019 If you are in marketing you know all eyes are on the Super Bowl this week. Matt and Joe use the first 15 minutes to discuss what Super Bowl marketing will look like this year, what some players are doing to get ahead of the D2C game, and what brands can do that don't have $5.2 million for a 30s ad spot. Articles mentioned: https://www.recode.net/2019/1/17/...

Digital Ad Market Update: 1/18-1/25 2019 Matt and Joe sit down to talk what is new in the digital marketing world and this week is all about the Fyre Fest doc FOMO. What is Anchor doing to carve market space? Facebook releases a petition feature, so what does that mean for your email funnel? Lastly, Matt and Joe talk about You...no not you you, the Netflix show that is taking over popular culture...

Robin Safley is the Executive Director of Feeding Florida, a statewide network united of 12 food banks to provide a healthy food supply to every community. Matt and Joe sit down with Robin to learn about Feeding Florida's impact on statewide nutrition, dive into their current marketing strategy, and offer their digital marketing advice. Find out more about Feeding Florida's mission: https://www.fe...

Digital Ad Market Update: 1/10-1/17 2019 Matt and Joe sit down to talk what is new in the digital marketing world. It wasn't a sexy news week, but a lot of things still happened: Swipe or Scroll is becoming a battle. What will the future of OTT ad buying look like? Will TV buyers buy or will digital shops take over? Last, all things podcast. Why does the Apple Podcast app suck and can Spotify make...

Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands on Marketing, Social Media, and Trivia for Madison Social, etc. These Tallahassee staples are known for great food, stimulating atmosphere, and extrem...

Digital Ad Market Update: 1/3 - 1/11 We have missed everyone, but are back in 2019 with our first news episode. This week: Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year. Podcasting will keep creeping on the book market. AR will be audio based through hear-ables(Sorry, but we had to use the buzzword.) Amazon Alexa sales did not disa...

First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted. Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is taking a personal approach to supply and arm our Nation's First Responders. As a family run start-up, Ben understands the position Bulwark is in and keys i...

Digital Ad Market Update: 12/13-12/20 2018 Last week in digital and social media news: Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone. Facebook just won't stop with the constant changes. This week we cover what Facebook Watch is starting to look like, Facebook drops some hints that could cut into Google Search ads...

Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. Of Record sits down with Sally Bradshaw of Midtown Reader, our local indie book store, to talk about her passion: Books. We dive deep into how the book industry works and the revival of the independent book store....

For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a special Christmas morning. But this year, they need Salvage Santa more than ever. With thousands of children currently homeless in Bay County, and a g...

After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies. Lavonia Sampson-Jones, Marketing Analyst for the City of Tallahassee. Louis Holstein, Programs Director for the City of Mulberry. Samantha Senger, Public Re...

Digital Ad Market Update: 11/21-11/29 2018 Last week in digital news: Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like the beginning. Netflix is coming...and the Game of OTT is being played. Dylan Byers does a fantastic job of comparing all of the OTT players to Houses in the...

Digital Ad Market Update: 11/16-11/20 2018 This week in digital news: It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday season. Amazon can't escape Uncle Sam any longer. All in-app Amazon Fire Stick purchases will be hit with the 30% "Tech Tax" Have you ever been targeted wit...

Digital Ad Market Update: 11/8-11/15 2018 This week in digital news: The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet. Facebook releases quarterly earning report, which prompts another installment of Buy-Sell-Hold. Matt is a BIG BUY and Joe is just a regular buy. Also Matt loves shoes, so we had to talk about the...

It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing. 00:03:00 Polling in politic...

Digital Ad Market Update: 10/26-11/01 2018 This week in digital news: Big Tech drops their quarterly revenue reports, which prompts a interesting segment of Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy. Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle. Interesting Fact of the day: First y...

Digital Ad Market Update: 10/19-10/25 2018 This week in digital news: Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix. What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know! Tim Cook vs. Data Industrial...

Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated. Also Producer Kyle and Joe add extra diversity to the mix. Listen and gain insight in how these groups of consumers are being targeted and interesting...

Digital Ad Market Update: 10/11-10/18 2018. This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client. Could Amazon, a trillion dollar company, need the NFL? And what is the next category after Trillion???? Last, companies are starting to move in-house with content creation and looking to snatch up clients. Wha...

What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the video ad market, Facebook Portal, and disaster communications. 00:01:24 Political advertising and spending 00:04:55 "Viral Videos Replacing Pricey Polit...

Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories. 00:03:00 How did Peter get his media start and where is he at now 00:11:50 Peter vs Traditional Media 00:21:30 The...

What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads taking over your sports programming. 00:01:25 Instagram founders departing Facebook 00:05:55 Facebook data breach 00:12:20 Facebook reserve buy and...

International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.

What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions. 00:00:55 Intro and Of Record update 00:01:32 Vertical video, IGTV vs Youtube, and the challenges of vertical 00:12:44 Panoply focusing on advertising and hosting 00:15:06 The...

Seth Miller is the Executive Director of the Innocence Project of Florida, which is directly responsible for giving wrongfully incarcerated people a second chance at life. Matt and Joe give Seth practical advice on setting up his own Serial-type podcast and starting to document instead of create. 00:01:09 Seth Miller and the Innocence Project of Florida 00:20:54 James Bane Story 00:26:15 Small dol...