Now that's Significant

On this episode of Now that's Significant, we’re joined by not one but two guests who played and continue to play a key role in helping maintain high standards of practice in the market research space. The first is Annie Pettit, Chief Research Officer at E2E Research, and the second is Elissa Molloy, Director at ISO Audit Solutions. In this episode, we discuss the international standards certifica...

John Geraci joins us on this episode of Now that's Significant to talk about the alarming problem of trust in market research polls. As the President of Crux Research, as well as a career heavily focused on polling, John brings a wealth of knowledge to the challenge of declining trust in polls. Throughout the podcast, we talk about: - What led to John writing his book Poll-arized: Why Americans do...

This episode of Now that's Significant, Karine Pepin from 2CV joins us to discuss the value we could be missing out on by discarding incompletes too soon. During the podcast, we discuss: - How the market research industry is changing rapidly as a result of cultural shifts and innovation - The demand for good survey participants far exceeds supply, as a result, survey conversion is more important t...

We welcomed Lynn Pellicano on the podcast to talk about ways to improve our sample quality so we're spending less time cleaning it and more time analyzing it. In the podcast, we explored: Sample quality has become endemic across the industry. You mentioned that B2B suffers from this the most, but obviously B2C prone to it as well. It is a significant issue. A number of things that haven't or aren'...

We welcomed Jason Jacobson, Director of Consumer Insights at Woodside Homes to this episode of Now that's Significant. On the show, we discussed: - How less is more when it comes to consumer insights data as organizations and decision makers alike have far too much on their plates to be sifting through and trying to make sense of the fathoms and fathoms of data stored in lakes. - We went on a trip...

In this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic. Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe? Their paper delves into a joint project they we...

In this episode, we welcomed on the show Lisa Wilding-Brown, Chief Executive Officer at InnovateMR and one of the market research industry’s top minds on data quality. During this podcast: We ultimately talked about the never-relenting, always present challenge of data quality in the market research space. Lisa mentioned that even though this issue has grown and changed over time, it remains funda...

The episode features CEO and Momma Bird of Little Bird Marketing - Priscilla McKinney. Priscilla joined us on the show to talk about: - The importance of understanding the context we’re in and the biases we bring to our market research projects, as these can influence the outcomes. - The need for us to retain our humanity at each step of the market research journey so we respect everyone’s time an...

In this episode of Now that's Significant, we were joined by Karen Lynch, the new Head of Content at GreenBook. Like Infotools, Karen has been in the research industry for 30 years, largely as a full-time qualitative researcher. She merged her two passions in joining GreenBook as Head of Content; her role is responsible for the overarching content strategy and influencing the editorial direction o...

In this episode of Now that's Significant, we’re joined by Aryn O’Donnell, Vice President of Corporate Services for Fieldwork Inc. During the show, we discussed the return of in-person market research, back after a long hiatus caused by the pandemic. Topics covered in the episode include: - What we've been missing out on over the last two and a half years - The types of industries that are again e...

In this episode of Now that's Significant, we were joined by Kim Short, Senior Vice President, Ipsos North America. Having worked in the industry since 1996, Kim has a passion for understanding what makes brands successful and how to drive their success to new heights with the support of communications that entertain, inform, and persuade. We drew on her extensive experience in the industry to dis...

In this episode of Now that's Significant, we were joined by Shira Horn, Executive Vice President at AMC Global, a boutique custom research firm that specializes in product launch, and all facets related to product success. Today we talked about the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis. We had an overview...

In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world. During the show, we discussed: - The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective.  - Life after the death of the cookie, what it’s lik...

In this episode of Now that's Significant, we spoke to Vignesh Krishnan, the Founder and CEO of Research Defender. Vignesh shared some great insights into the state of fraud in the market research and insights sector. The way fraud has permeated throughout the entire world means insights teams need to be proactively investing in the quality of their market research and consumer data. Focusing on i...

Greg Stucky, Chief Research Officer at InsightsNow joins us on the show for a fascinating discussion around the pillars of successful innovation teams. The key points included: - The key driver that successful innovation teams use to launch and iterate products and services that resonate with the market, which ultimately comes down to focusing on the behavior that you’re wanting to nudge or disrup...

This episode of Now that's Significant is a partnership between the Research Association of New Zealand and Infotools, filmed to coincide and celebrate the ESOMAR International Market Research Day. Geoff Lowe, Maria Tyrrell, and Murray Campbell discuss what the world would be like without market research, and in the process show the value and role it plays in our daily lives. This episode uses the...

This episode explores the topic of BI tools, and how they're not fit for purpose for extracting material business value out of market research data. Host and guest, Michael Howard looks into the role of BI tools, and compares them with the external equivalent CI tools. The episode covers: > BI tools are an incredible asset to an organization and can deliver all sorts of insights that can help a...

Bob Lederer, founder of RFL Communications and Chief Mentor and Partner at RSB Insights and Analytics, joins us on Now that's Significant to reflect on the journey the insights sector has undertaken so far, delving into his substantial experience in the industry. In this episode, we cover: > How market research and insights teams are exposed to far too many 'innovative' tech tools that aren’t p...

This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives f...

In this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission. The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out. U...

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting. Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing. The episode covers how we can get burnt out by doi...

In this episode of Now that's Significant, Jeremy Antoniuk joins us to discuss the sample quality issues that the insights industry is facing, the moment it's been accelerated by the pandemic. We discuss careless respondents, reckless respondents, individual gamers, and professional gaming organizations who are all contributing to that the drop in quality that we have experienced quite sharply ove...

This episode we hear from Lilah Raynor, CEO and Founder of Logica Research , who dives into: The role of research in understanding the financial needs and consumer behavior, especially in the face of such unprecedented change. How research is also able to dramatically improve the financial wellbeing and therefore the lives of people, when organisations put such research to use - rather than simply...

Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies. We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion. We touch on the kinds of insights that have been uncovered using neuroscience And finally, we look into the cr...

Simon Chadwick joins us on Now that's Significant to share his experience in how organizations need to realize that technology itself will not magically improve the level or value that an insights team offers. Simon discusses the disconnect of the technology dream sold by vendors and the reality facing insights teams, which is fundamentally caused by vendor's superficial understanding of market re...