Now that's Significant

In this episode of Now that's Significant, we're joined by Alex Smith and Polly Milne from The Sustainability Group. They're going to be talking to us about how market research influences sustainability trends. Check out their website for more details of the FuturePlus platform discussed during the episode. https://www.future-plus.co.uk We hope you enjoy the show.

On this episode of Now that's Significant, we’re joined by Heather O’Shea, Chief Research Officer at Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Heather is a passionate digital ad insights leader with over 16 years of experience in market research and consumer insights. She has held positions at media agencies, pub...

In this episode of Now that's Significant, we were joined by David Boyle, Director at Audience Strategies, Chair of TMRE, and co-author of the upcoming book PROMPT, which explores the power of artificial intelligence and human expertise in the field of marketing. Throughout the podcast, we discussed: > Something amazing that happened in early December that should impact everyone in a really pro...

In this episode of Now that's Significant, we're joined by Barbara Gassaway, Moderator and President of The Research Group. Barbara also owns Observation Baltimore, a focus group research & recruiting firm. Barbara has decades of experience in the market research industry. A differentiator appreciated by clients and colleagues is Barbara’s comprehensive understanding of strategic marketing pri...

On this episode of Now that’s Significant, a Market Research Podcast, we were joined by Mario Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. They provide insight solutions to help organizations thrive in a changing demographic environ...

On this episode of Now that’s Significant, a market research podcast, we are joined by Febronia Ruocco, a Global Strategic Insights Director consultant, having worked for a number of notable companies and brands such as Cadbury, Diageo, Heineken, McDonalds, Mars, and Heinz. She is incredibly passionate about empathic leadership of high performing teams and currently also a mentor for both Women in...

In this latest episode of Now that’s Significant, a Market Research Podcast we’re joined by Kayte Hamilton, Founder of The Social Question. The Social Question is a new research agency that offers a fresh perspective on social media research, specifically their methodology, which includes partnering with Instagram influencers to act as Question Hosts with their followers. During the show, we discu...

On this episode of Now that’s Significant, a market research podcast. I am your host, Michael Howard, head of marketing at Infotools. Today, we are joined by Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos. He is an adjunct professor at the University of California.  In this episode, we talked about: - We talked about how brands need to transform in order to stay relevant and t...

On this episode of Now that’s Significant, a Market Research Podcast, we were joined by Idil Cakim, Senior Vice President, Head of Research and Insights at Audacy. In this episode, we talked about... - The rise in popularity of audio in today’s society, including how it has helped change the media landscape of today as it has become somewhat of a ritual for consumers. - Idil gave us an overview of...

We had Paul Neto, the Co-founder and CMO of Measure Protocol on the show to discuss some of the really interesting things that Measure Protocol are doing in the market research and insights space, including some recent findings from their platform Retro, which recently picked up an MRS award.  Paul highlighted how most companies have big data gaps in their consumer data collection strategies, and...

Ray Poynter joined us on this episode of Now That's Significant to talk about the good and bad choices that market research teams can make in the coming year, and how they need to embrace change in order to get ahead. In the show... We talked about the overarching themes and trends facing the insights industry over the next year or two. Ray shared with us several particular challenges that the ind...

In this episode of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools discusses how market research and insights technology is most successful when it is invisible.  - I discussed how market research and insights technology is most successful when it is invisible. - What happens when market research and insights technology is visible? - What kinds...

In this episode of Now that's Significant, we were joined by market research and insights technologist, Mike Stevens, from Insights Platforms.  We discussed: > The subject of ResTech, otherwise known as market research and insights technology, and how it is the new normal for insights professionals. > ResTech is a term that has been floating around for a while now, Mike gave us a good unders...

On this episode of Now that’s Significant, a Market Research Podcast, we were joined by Professor Michael Brereton, a leader in the global marketing research industry. Michael retired from Maritz Research after eleven years as its President and CEO, then subsequently joined the faculty of Michigan State University’s Eli Broad Graduate School of Management. He is an Executive in Residence and teach...

On this episode of Now that’s significant, a Market Research Podcast, Andrea Mitlag, Client Engagement Manager at Infotools talks to Simon Banks, an international keynote speaker and author, podcaster on creativity, innovation and design and a recovering professional artist. They explore the subject of curiosity and how we can develop and harness its potential. The covered: What curiosity is and h...

In this episode of Now that's Significant, we were joined by Anne Brown, Chief Executive Officer and Principal of Gazelle Global Research Services, a Market Research global sample and operations company. Her extensive international data collection, data processing and management experience brings a high level of practical knowledge to both clients and staff. Her lengthy livelihood in custom resear...

On this latest episode of Now that's Significant, we were joined by we’re joined by Ethan Kellough, Co-Founder and Chief Product Technology Officer at Highlight, an Agile In-Home Usage Testing Platform that is making it fast and easy to conduct research with physical products. On this episode, we discussed the gulf between physical and digital product teams. How the pace of innovation in the softw...

On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing.  We discussed how one size doesn't fit all in market research, and the critical role of internation...

In this episode of Now that’s Significant, we were joined by   Marion Elliott, Director of Client Solutions at the Schlesinger Group. Marion’s experience in the market research field began in software and technology, she now works to help clients employ ResTech solutions to future-proof their insights practice. An avid follower of the latest trends and innovations, Marion is enthusiastic about mar...

On this episode of Now that’s Significant, a Market Research Podcast, we have a new guest host in John Bird, EVP of Client Development at Infotools. John is joined by two inspiring insights professionals - Sherri Dansby and Damon Jones, founding members of the Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council. Sherri, Damon, and the IDEA Council are working to fulfill a...

In this edition of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools, is both guest and host. The show covers the rising preference we're noticing of stakeholders and decision-makers getting their hands on the data to actually become data driven, They've realised the value in being able to dig in deeper to the data, interrogate it, challenge it,...

On this latest episode, David Paull, founder of Dialsmith, a pioneer in instant and continuous moment-to-moment feedback software, joins us to talk about the crucial steps required for landing the perfect messaging. On the show, we talk about: - How effective messaging, that brings about a desired outcome, follows a storytelling framework that anyone can learn and deploy - David described how effe...

On this episode of Now that’s Significant, Horst Feldhaeuser, Group Services Director at Infotools was joined by Jason Buchanan, Managing Director at the Global Market Research Agency Verve. Jason has a rich history in the insights sector, founding the Research Now APAC chapter and steering SSI’s APAC business to greener grass. Jason has a passion for exploring how the world works, the know-how fo...

Bryan Smith, the BHT Data Solutions Director for Ipsos Global, joins us on Now that's Significant to discuss what market researchers want, what they really, really want. But it's more than that - it's what insights teams really need. And for most teams, when it comes to market research data, Bryan Smith argues that they don't actually need dashboards. Ultimately, dashboards are a means to an end,...

On this episode of Now that’s Significant, we were joined by CEO and founder of Relative Insight, Ben Hookway. Ben came on the talk about the possibilities and value that is sitting in our owned, qualitative text data. Rather than analyzing all data that is common between two people groups (generally 90-95%), Relative Insight scrupulously digs into all that is different between the two groups (nor...