Now that's Significant

Welcome to this latest episode of Now that's Significant, which just happens to be a significant episode in and of itself - especially after a long absence from the [digital] airwaves. John Bird discusses the impact that WIRe is making in the market research industry, joined by WIRe's Executive Director, Jessica Sage. John also mentions a worthy quick-fire Giving Tuesday campaign he is helping lau...

Welcome to Now that's Significant, a market research podcast hosted by Michael Howard, the Head of Marketing at Infotools. This week, Dr. Anastasia Kārklīna Gabriel, an award-winning author and cultural theorist, joins the show to discuss the role of culture within marketing and her new book "Cultural Intelligence for Marketers." Key points of discussion: 1. Cultural intelligence defined: Anastasi...

On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership from agencies and corporations back to individuals, promoting a paradigm shift in data management. The discussion posed some challenging considerations, which included benefits and incentives. Key point...

Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black Market Research Professionals Conference, aimed at empowering Black professionals in the industry. The key points of discussion: 1. Inspiration for VIBE Conference: Tikica shares the i...

Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary steps to combat it. Key points of discussion include... 1. Open Letter to the Consumer Insights Industry: K...

Welcome to Now that's Significant, a market research podcast hosted by Michael Howard. In this episode, Febronia Ruocco, a global insights and analytics director, returns to discuss the importance of insights, influence, and impact in the market research industry, particularly as we look at 2025 and beyond. Key points of this episode's discussion... 1. The Role of Insights: Febronia discusses the...

On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older adults, especially those facing social isolation or living with disabilities. Key points discussed on this episode 1. Social Isolation Among Older Adults: Sherri highlights the prevalence of social isola...

In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. The episode explores the intersection of marketing research with AI, advanced research methodologies, and technology platforms, and how they can collectively transform the industry. Todd shares his insights...

Welcome to 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. In this episode, Steven Snell, PhD, head of research at Rep Data, shares insights on data quality, combating online fraud, and research strategy in market research. Key points in this discussion 1. Fraud in Market Research: Steven discusses the challenges of detecting fraud in s...

In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools, we're joined by Elizabeth Oates, a seasoned insights leader and author of 'More Than Just Interesting'. Elizabeth shares her expertise on building impactful insights functions that drive business action. Key points of discussion 1. The Role of Insights Leaders: Elizabeth e...

This episode of Now that's Significant features host Michael Howard, Head of Marketing at Infotools and Jo Secher, a freelance researcher. Amidst the rise of misinformation (in this case that which is more unintentional than intentional), Jo joined the show to discuss the challenges of interpreting quantitative data and the role of researchers in distinguishing fact from fiction. 1. Misinterpretat...

Thanks for listening to this episode of 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. Joining him is Lauren Cheatham, a behavioral scientist and principal quantitative researcher at Roblox. Lauren shares her journey from being a professional equestrian to a leading figure in market research, discussing the challenges and significance...

In this episode of Now that's Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Lisa Miller, President of Lisa W Miller and Associates and author of 'The Business of Joy.' The discussion revolves around the concept of joy as a vital component for economic and business growth, particularly in challenging times like the pandemic. Lisa shares her journey of exploring joy...

In this episode of Now that’s Significant hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into the challenges and opportunities within the data quality landscape of the consumer insights industry. Bob shares his insights on promoting transparency and improving data quality, emphasizing the need...

This episode of Now that’s Significant, a market research podcast, welcomes Michelle Murphy Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to market research. Michelle, who has worked with major brands like Johnson & Johnson and Mars Chocolate, emphasizes the importance of understanding both the benefits and limitations of consu...

In this episode of Now that's Significant, a market research podcast, host Michael Howard delves into the complex relationship between artificial intelligence and human creativity with guest Vivienne Ming, a theoretical neuroscientist, entrepreneur, and author. Vivienne, known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up...

In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals. Tom, with 25 years of experience on both the agency and client side, shares valuable lessons learned from...

In this episode of "Now that's Significant, a market research podcast," host Michael Howard, the Head of Marketing at Infotools, engages in a thought-provoking conversation with Jeffrey Hirsch, founder and president of the Right Brain Studio and adjunct professor at USC's Annenberg School, about the increasing dominance of short-termism in marketing and its potential consequences for brand buildin...

In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Adam Hansen, principal and VP of behavioral innovation at Ideas to Go, to discuss the intersection of behavioral science and innovation. Adam, co-author of the book "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward," shares his insights on how cognit...

In this episode of Now That's Significant, a market research podcast, host John Bird welcomes Professor Stephen Kraus from the University of San Francisco to discuss the importance of collaboration between academia and the market research industry. Professor Kraus, an expert in marketing and consumer insights, shares his unconventional journey through the world of market research, highlighting the...

In this episode of Now That’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the conversation with John Van Vleck, founder of The Greenroom Collective, explores the intersection of research and creativity. The episode focuses on how blending the science of research with the art of insight can drive innovative thinking and problem-solving for businesses. Key Takeaways: 1. Bl...

In this episode of Now that's Significant, host Rebecca Maugham chats with Russell King, Research Director of Brand Strategy, Performance and Insights at the European telco Orange, about the challenges and opportunities of balancing local and global needs in market research, as well as understanding brand perception across diverse cultures and categories. Here are five key takeaways from the episo...

In this episode of 'Now that’s Significant,' hosted by Michael Howard, Head of Marketing at Infotools, we are joined by Jeff Vlahovich, an insights and analytics leader with extensive experience in financial services and media tech. This discussion explores the importance of adopting an outside perspective, particularly in understanding that our products and services may not hold as much importanc...

In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group. The episode...

In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, delves into the world of social media research with guests Alexis Harris, Research and Insights Manager at TikTok, and Devora Rogers, Chief Strategy Officer at Alter Agents. Alexis brings her expertise in leveraging mixed methods and fostering cross-functional relationships to deliver actionable insig...