Now that's Significant

Thanks for tuning into this latest episode of Now that’s Significant, a Market Research Podcast. Host John Bird, EVP Client Development at Infotools is joined by Ed Keller, Executive Director of MRII, The Market Research Institute International. Ed is also the CEO of The Keller Advisory Group. He is widely recognized as one of the foremost experts in word of mouth, influencer marketing, and consum...

This episode of Now that’s Significant, a market research podcast sees host Keri Vermaak, Regional Engagement Director at Infotools joined by Arundati Dandapani, Founder of Generation1.ca, a social enterprise media platform and community that places North America’s newcomers at the forefront of data and insights innovation globally.  Arundati has been thinking a lot about the future, and how we sh...

This episode of Now that’s Significant, a Market Research Podcast was hosted by Michael Howard, the head of Marketing at Infotools. We were joined by a familiar name for those of you who have been following the podcast, someone who has just the study we need to help us understand what’s going on in the mind of consumers in these incredibly uncertain economic times we’re travelling through. And tha...

This latest episode of Now that’s Significant, a Market Research Podcast, sees host Michael Howard, the head of marketing at Infotools, talk to Pam Goldfarb Liss, president and Big Brain of LitBrains-Igniting Ideas!, a full-service qualitative research agency. Pam Goldfarb Liss is a 25-year-plus veteran qualitative research consultant and moderator who has moderated and interviewed kids and teens...

With all that's happening in the world today, from a political perspective, the upcoming elections taking place around the globe, the recent year we've witnessed in pre-election polling and current perceptions of polls, we were lucky enough to sit in and record a panel discussion on this very topic. It took place after the Research Association of New Zealand's AGM. You'll hear from industry expert...

This episode of Now that’s Significant, a market research podcast features Diana Lucaci, the Co-Founder and CEO of True Impact. Diana is a Board Member of the Canadian Research Insights Council (CRIC), Canadian Representative of ESOMAR and Committee Member of the Standards Council of Canada (SCC). She holds a degree in Neuroscience and Psychology from the University of Toronto.  Diana and host Mic...

On this episode of Now that’s Significant, a Market Research Podcast, Host Michael Howard, the head of marketing at Infotools is joined by two esteemed representatives from ESOMAR in North America. The first is Bob Birdsell, ESOMAR’s Membership Development Director for North America and the second is Dan Fleetwood, President of Research Suite at QuestionPro and the chair of the North American Repr...

On this episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools is joined by Lauren Isaacson, founder of Curio Research, a market and UX research consultancy based in Vancouver, British Columbia specializing in the green technology sector. Lauren is a researcher with over 20 years of experience working as an in-house researcher for vari...

This episode of Now that’s significant, a Market Research Podcast sees host, Michael Howard, the head of marketing at Infotools, speak to Steve Mossop, Executive Vice President of Leger Vancouver. Before this, Steve was president of Insights West who Leger acquired in late 2021, and prior to this, Steve was at Ipsos for 17 years managing 30+ client service staff in multiple cities after starting h...

On this episode of Now that’s significant, a Market Research Podcast, host Michael Howard (head of marketing at Infotools) was joined by Kathy Cheng, founder and CEO of Nexxt Intelligence, the Toronto-based research technology company behind Inca, conversational AI purpose-built for market research. Kathy is an entrepreneur with 20+ years of experience in the market research industry.  Kathy's sig...

On this episode of Now that’s Significant, a Market Research Podcast, Daniel Berkal, SVP Research at The Palmerston Group was hosted by Michael Howard, Head of Marketing at Infotools. Daniel's team has conducted literally hundreds of energetic market research projects of various sizes, and specializes in immersive methodologies and hard-to-reach participants.  In this episode, we talked about the...

This episode of Now that’s Significant, a Market Research Podcast sees Infotools' Head of Marketing Michael Howard speak to InsightsNow's Chief Research Officer Greg Stucky. Greg joined us again on the show, this time to talk about the one thing that people who are really good at innovation don’t really want you to know about. It really is the insider’s secret that you will likely never see in boo...

In this episode of Now that’s Significant, a Market Research Podcast, host John Birdis joined by Melanie Courtright, who serves as the CEO at the Insights Association, the leading voice, resource and network of the marketing research and data analytics community in the US.  Melanie and John draw on their extensive experience in the market research space to discuss some of the latest issues and cha...

In this episode of Now that's Significant, Host Geoff Lowe, Director at Infotools and Chair of the Research Association of New Zealand, was joined by two industry stalwarts, Paul Graham of Waka Kotahi, and Colin Yee of Glasshouse Consulting. Paul and Colin joined us on the show to talk about their sustained market research partnership in the road transport sector, which has spanned 25 years. Fitti...

In this episode of Now that’s Significant, a Market Research Podcast, we’re joined by Karine Pepin, Sr. Vice President at 2CV, an insights solutions market research organization for a complex world. We discussed how market researchers need to rethink how they view their sample, treating it not as a commodity but rather as an asset. By taking this view, market researchers are better able to improve...

On this episode of Now that’s Significant, a Market Research Podcast, Horst Feldhaeuser, Group Services Director at Infotools hosts Anthony Ahiabuike. Up until September last year, Anthony was the Director Strategy & Planning: Consumer & Market Insights at Reynolds. Anthony came on the show to share some reflections after a commanding career in the insights world. He opens with a great sen...

In this episode of Now that's Significant, we were joined by Dr Parves Khan, who has been working in the field of data analytics for almost three decades, leading the global insight functions across private and public sector companies including FTSE 100 businesses. As a board member of London Women in Tech, a group of over 5,000 members dedicated to normalising gender balance and equality in the U...

On this episode of Now that’s Significant, a Market Research Podcast. Horst Feldhaeuser, Group Services Director at Infotools, hosted John O’Toole, a seasoned Director, CEO, Sales and Marketing Professional, Entrepreneur and Business Growth Consultant. John is the Lead Partner – Marketing & Innovation at Nudge Partners, a managing consultant at Brandbiz Limited and also the Chief judge for the...

In this episode of Now that’s Significant, a Market Research Podcast, guest host, John Bird welcomes Lenny Murphy - an advisor to 17 companies, a Board member of several Academic and NGO organizations, a consultant to many brands and supplier organizations, a facilitator of partnerships and investments, and a sought-after speaker globally.  He is the editor of The GreenBook Blog which is the most...

This is a pop-up episode of Now that’s Significant, a Market Research Podcast, which is in response to a recent development that happened regarding the previous episode's recording and its release. Hosted by Michael Howard, the head of marketing at Infotools and joined once again by Rob Volpe, CEO, Chief Catalyst, and Empathy Activist at Ignite360, the episode dives into the pulling of Bud Light i...

In this episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools was joined by Rob Volpe, CEO, Chief Catalyst, and Empathy Activist at Ignite360. Rob is the author of Tell me more about that: Solving the Empathy Crisis One Conversation at a Time.   [NOTE]: This episode was recorded on the 19th of April. In this episode, we talked about a...

O n this episode of Now that’s Significant, a Market Research Podcast, Michael Howard, the head of marketing at Infotools is joined by Mat Wylie, CEO and founder of Customer Radar, a customer feedback and reputation management platform. We discussed the issue of how much we actually know about our customers (both internal and external), and how we can know far more if we approach feedback and surv...

On this episode of Now that’s significant, a Michael Howard, the head of marketing at Infotools was joined by two representatives of the Canadian Research Insights Council (CRIC) and the Certified Analytics and Insights Professionals of Canada. CRIC is Canada’s voice of the research, insights and analytics industry both domestically and globally. CRIC represents the highest standards, ethics and b...

On this latest episode of Now that’s Significant, a Market Research Podcast. This is your host Michael Howard, the Head of Marketing at Infotools. Today, we're joined by Kevin Karty, CEO of Intuify. We talked about today surveys and how we need to ensure that we're producing the most engaging surveys as possible for the benefit of not just our customer, but our clients too. We touched on how when...

On this episode of Now that’s Significant, a Market Research Podcast, the host Michael Howard (Head of Marketing at Infotools) was joined by Will Leach, founder & CEO of Mindstate Group, a behavioral research and brand consultancy and best-selling author of Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing.  In the episode, we covered: Using beh...