Now that's Significant

On this episode of Now that’s Significant, a Market Research Podcast host Horst Feldhaeuser, Group Services Director at Infotools, is joined by Michelle Andre, Managing Director, and Jessica Sage, Marketing & Events Director, at Women in Research - commonly referred to as WIRe. Michelle and Jessica were both happy to come onto the podcast to talk about WIRe, its 18-year history, what it's know...

On this is Now that’s Significant. Host Michael Howard is joined once again by Febronia Ruocco…Strategic Insights Professional and newly certified Executive Coach. Febronia has led insights for notable food and drink and OTC brands like Cadbury-Schweppes; Diageo; Heineken; Carlsberg; Twinings; Heinz and GSK. Febronia brings her expertise to the fore in this episode, with a focus on the challenges...

This episode of Now that’s Significant has host Michael Howard joined today Kerry Hecht, a lifelong market researcher and the CEO and founder of 10k Humans and 10k Ecosystem. 10k Humans is a qualitative & quantitative market research agency offering support services and full-service consulting. The 10k Ecosystem is a collective of companies and offerings that complement each other to provide a...

Host today Michael Howard was joined on Now that’s Significant by Tchicaya Brooks, the Founder and CEO of TRIBE Insights, who is passionate about providing groundbreaking research to make good business decisions and policy recommendations on how to remedy experience disparities in the Black community. With almost 30 years of experience as an Applied Psychologist in corporate and government setting...

There’s always something new that’s on the horizon. The challenge for market researchers, and this isn’t something new, is how can we adapt to ensure we continue to deliver understanding and insight to those who need to act on it.  On this episode of Now that’s Significant, host, Michael Howard, Head of Marketing at Infotools was joined by Aarti Bhaskaran the Global Head of Research and Insights a...

In today’s day and age, data privacy and security are just as important as insights themselves. Arguably more so. A bad insight may reduce the performance of one particular campaign or result in a product or service that misses the mark. Bad data security on the other hand. That can result in significant financial loss for the business, and worse, their customers. Host today of Now that’s Signific...

Kendra Speed, the Director of Consumer Market Research at LinkedIn, joined us on the show to talk about brand density, how LinkedIn are using it internally, and how brands can utilize it as well. We talk about the origins of brand density, its definition, and the role of associations, and how the number of and strength of connectedness lead to a higher market share. Kendra also shares her experien...

Generation Alpha. Are you paying attention to them? The team at Cassandra are. So much so that Kathy Sheehan, SVP was happy to come onto the Now that's Significant podcast to talk about them, alongside the latest release of the on-going The Cassandra Report. Host Michael Howard, the Head of Marketing at Infotools virtually sat down with Kathy to discuss trendsetting young consumers and what some o...

AI has stolen headlines across the global business community. However, market researchers need to think of it as more than just a chat tool. In this episode of Now that’s Significant – a market research podcast, host Michael Howard, the Head of Marketing at Infotools, talks to Chris Robson, a visionary AI and data scientist, and is in fact the Senior Director – Global Data Science at Human8. Chris...

On this episode of Now that's Significant, we talk transformative text analytics that transforms market research. Host Michael Howard, the Head of Marketing at Infotools, is joined by Tovah Paglaro, Co-founder and Chief Operations Officer at Fathom That. Fathom is an organization who seeks to be the most trusted text analytics software, to drive empathetic decision making based on open-ended liste...

This latest episode of Now that’s Significant, a Market Research Podcast has host Michael Howard, the head of marketing at Infotools, interviewing Jodi McGee, Co-Founder and Chief Insights Officer of Inquisitive Insights, a women-owned business that performs qualitative research for consumer brands. Inquisitive works with curious leaders and their trusted agency partners to explore preferences, at...

On this latest episode of Now that’s significant, a Market Research Podcast host Michael Howard, the head of marketing at Infotools was joined by Sean McDade, Ph. D., CEO and Founder of PeopleMetrics. PeopleMetrics is a full-service market research firm focused on customer experience and custom research panels. Sean is a best-selling author and entrepreneur with 20 plus years of experience in the...

On this latest episode of Now that’s significant, a Market Research Podcast, host, Michael Howard, the head of marketing at Infotools speaks to Pierre Dubosc, Managing Director of Semantiweb North America. Before joining Semantiweb seven years ago, Pierre worked client-side, first as a brand manager and then moved into consumer insights, which opened up the opportunity to conduct both traditional...

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard (the head of marketing at Infotools) joined by Tricia Houston, COO and Founder of The ExperienceBuilt Group. Tricia, a travel-worn experiential marketer, classically trained market researcher, and challenger of the status-quo, founded The ExperienceBuilt Group (EBG) to help organizations create experie...

Joel Rubinson (President and founder of Rubinson Partners, a marketing and research consulting firm for a brave new world) joined Michael Howard (Head of Marketing at Infotools) on this episode of Now that's Significant. Joel, who also happens to be an accomplished blues harmonicist, joined us on the show to discuss how insights teams can produce 'nutritious' insights programs that sustainably del...

On this latest episode of Now that’s Significant, a Market Research Podcast. Host, Michael Howard, the head of marketing at Infotools was joined by Steven Mushkin, CEO and founder of Latitude Research and creator of the video intelligence platform Lumiere. Lumiere provides strategic and tactical guidance for major media and technology companies domestically and internationally, with subject area e...

On this episode of Now that’s Significant, a Market Research Podcast host Michael Howard (the Head of Marketing at Infotools) was joined by Oscar Carlsson, Chief Innovation Officer at Cint. Cint is a market research technology company that provides innovative solutions for businesses to conduct research quickly and efficiently. Oscar oversees innovation in new business areas as well as Cint’s pres...

This latest episode of Now that’s Significant, has host Michael Howard, the head of marketing at Infotools, interviewing John Ziegler, CEO of Acclaro, a consulting firm that delivers targeted insights for the investment sector. Acclaro helps middle market clients in the M&A ecosystem focus on the right companies and helps management teams focus on the best options for growth, post-close. In hi...

On this episode of Now that’s Significant, a market research podcast, host, Michael Howard, the head of marketing at Infotools is joined by Dan Wasserman, Chief Operating Officer at KJT. KJT is a full-service, strategic market research and consulting firm that is focused on the healthcare industry. Dan has worn many hats at KJT for the past 13 years. He has run a research team, focused on both mar...

On this episode of Now that’s Significant, a Market Research Podcast host Michael Howard, the head of marketing at Infotools, was joined by Alex Culshaw, Head of Qualitative Research at SparkMR. Alex has 20 years’ research experience in both the public and private sectors – in particular, the healthcare, B2B and consumer industries. Experienced in using traditional and new methods to bring rich an...

On this latest episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools was joined by Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing. With a wealth of knowledge and expertise in helping market research teams maximise the ROI they have within their organizations, Priscilla provided some excellent insight and food for thou...

Fresh off the back of ESOMAR Congress, Ray Poynter joined us on this latest episode of Now that's Significant to talk about the big challenges facing Chief Market Research and Insights Officers within corporate organizations. Host Geoff Lowe, the New Zealand ESOMAR representative and Director at Infotools, bring two different perspectives on this critical topic. The discussion began with the chang...

This episode of Now that’s Eignificant, a Market Research Podcast. has host Michael Howard, the head of marketing at Infotools interview Holger Geissler, Managing Director of Succeet GmbH, organizer of the leading European trade fair for insights, data, analytics. He is also managing director and founder of Smart News Publishing House, which operates the business portals marktforschung.de, the Ger...

Hi everyone, thanks for joining us on this latest episode of Now that’s significant, a Market Research Podcast. This is your host, Michael Howard, the head of marketing at Infotools. Today, we’re joined by Lauren Demar, Chief Sustainability Officer & Global Head of ESG at Ipsos.  Lauren came on the show to talk about matters of environment, social, and governance in relation to business - thro...

On episode of Now that’s Significant, a Market Research Podcast, Charlotte Hearn, the Business Development Lead at Infotools, takes the host responsibilities for her first time. She was joined by Jane Frost CBE, CEO at the Market Research Society. Jane has over 30 years of experience in board level marketing and strategy positions in major blue-chip companies and public bodies. Impressively, Jane...