Michael Howard

Now that's Significant

Business EN ↓ 154 episodes

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders. The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show. Check out transcribed episodes on our website at Infotools | Podcasts *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the w...

Author

Michael Howard

Episodes

Turn the tide on our tight labor market by investing in employee morale with Jamin Brazil 27.02.2022 41:46

Jamin Brazil talks about the single largest impediment to growth: talent. Jamin discusses how to attract and engage employees, issues stemming from hybrid ways of working, and the significance of investing in employee morale.

Market researchers and the age of data enlightenment with Geoff Lowe 21.02.2022 27:42

In this latest episode of Now that's significant , Geoff Lowe discusses the age of data enlightenment that the Market Research industry is heading into, and what that means for insights professionals. The podcast covers: - How the industry is currently working rather in fragmented and sequential ways, which slows down the process to value and even reduces the value itself. - The potential solution...

Reimagining the way we approach shopper research with Rebecca Brooks 15.02.2022 31:08

Rebecca Brooks, CEO and Founder of Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making, joins us on the show to discuss Shopper Promiscuity, a mass shift away from loyalty as we've known it. She spends the episode drilling into that statement, with insights into how shoppers are behaving, the importance of reviews, why rese...

The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser 08.02.2022 12:13

In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into: How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients. How tech...