Not Your Mom's Sales Podcast

Send us Fan Mail Julie Deem discusses  the key podcast metrics, what they mean, and how you can determine if your show is on the right track. Episode Highlights: A high consumption rate (70% or higher) indicates strong listener engagement, while a low rate might suggest you need to refine your content. Instead of focusing on one episode’s performance, look at trends over multiple episodes High eng...

Send us Fan Mail Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do. Episode Highlights: The only way to grow, improve, and make an impact is to take that first step. The more you do, the more capable you feel. Opportunities appear when you step out of your comfort zone....

Send us Fan Mail Julie Deem interviews Paul Gowder. Paul discusses the importance of email marketing for podcasters, emphasizing the need to build an email list for direct communication and community building. He advises podcasters to offer email sequences and lead magnets to encourage sign-ups and to measure success based on engagement, not just subscriber numbers. You can connect with Paul for c...

Send us Fan Mail Julie Deem interv.iews Caitlin Durning, owner of Meraki Media Management, a full-service marketing agency. Caitlin shares her journey into marketing, starting with a successful social media campaign for a non-profit that grew their followers from 18,000 to half a million in 30 days. She discusses the importance of authenticity and trust in online marketing and sales. Caitlin also...

Send us Fan Mail Julie Deem discusses common fears business owners have around starting a podcast. Episode Highlights: Podcasting allows you to speak directly to your audience, creating a personal and intimate connection. This builds trust and loyalty, essential for any business. Starting a podcast can be more cost-effective than many other forms of content marketing. Don't wait for everythin...

Send us Fan Mail Julie Deem shares how to use storytelling to get more connections and leads for your business. Episode Highlights: Share stories that reflect your real experiences, even if they include missteps or challenges. Authenticity fosters credibility. When listeners relate to your journey, they’re more likely to reach out, share your podcast, or explore your offerings. Encourage your gues...

Send us Fan Mail Julie Deem shares how to save time and be more efficient with your podcasting workflow. Episode Highlights: Plan your episode before you record. Break your workflow into manageable steps. Keep your audio files, templates, and episode notes well-organized. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra r...

Send us Fan Mail Julie Deem shares how you can redefine success in podcasting and keep going, even when the numbers aren’t where you want them to be. Episode Highlights: Reconnecting with your purpose can reframe your perspective and keep you motivated. Downloads are one metric, but they don’t measure the impact of your message. Constructive feedback from a supportive listener or mentor can help y...

Send us Fan Mail Julie Deem calls out common podcasting myths. Episode Highlights: Success comes from authenticity and consistency, not celebrity status. Consistency is more important than frequency.  Podcasts are strategic marketing tools.  Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebus...

Send us Fan Mail Julie Deem shares strategies to thank your listeners and foster engagement during the holiday season. Episode Highlights: Dedicate a special episode to your audience.  Reward loyalty with limited-time offers.  Create opportunities for direct interaction .  Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra...

Send us Fan Mail Julie Deem shares how your podcast can serve as a top of sales funnel for your business. Episode Highlights: By consistently delivering quality content, you position yourself as an expert in your field.  Podcasts allow listeners to hear your voice, tone, and personality, creating a sense of familiarity and connection.  Use data to understand which episodes perform best.  Schedule...

Send us Fan Mail Julie Deem shares her heart to serve and why she is committed to Allies. Allies  Allies provides support services to girls in the Indianapolis area who have experienced trafficking and/or sexual exploitation. Allies has shown commitment to the girls we serve by providing consistent, healthy relationships with survivors and their families.  I am eager to commit to helping Allies re...

Send us Fan Mail Julie Deem shares how you can advertise your services with a midroll ad in your podcast. Episode Highlights: Midroll ads appear after listeners are already invested in the content. This structure allows you to promote your services in a conversational, authentic way while reinforcing your authority and credibility on the subject.  Make sure to focus on how your service can benefit...

Send us Fan Mail Julie Deem shares how one of the simplest ways to structure sponsorship deals is by charging a flat rate for an ad placed on a set number of episodes. In this episode, Julie goes into the benefits of flat-rate sponsorships, steps to price your ad spots, and a sample email pitch to help you reach out to potential sponsors.   Episode Highlights: Why Use a Flat-Rate Sponsorship Syste...

Send us Fan Mail Julie Deem shares how you can get a press pass as a podcaster. This is a unique way to use your podcast to get in front of decision-makers that you want to work with. It is also a great way to have guests on your show that you may not normally have the chance to interview.  Episode Highlights: Outline the ways you’ll cover the event. This could include live interviews with speaker...

Send us Fan Mail Julie Deem shares what KPI's to track with your podcast if you are trying to generate leads for your business. Episode Highlights: Track month-over-month downloads and aim for consistent growth to ensure your content is attracting a broader audience. Every episode should include a clear call to action (CTA), whether it's signing up for a newsletter, booking a consultatio...

Send us Fan Mail Julie Deem shares how to create stand out podcast artwork. Episode Highlights: Importance of podcast artwork. Common mistakes to avoid. Tips for creating effective artwork. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a m...

Send us Fan Mail Julie Deem shares how ChatGPT can help create maximum value with your podcast. Episode Highlights:  Extract key quotes or highlights from the transcript to craft social media posts.   Analyze the flow of your current podcast episode and suggest structured outlines for future episodes based on successful patterns.   Automatically generate time-stamps for important topics or guest a...

Send us Fan Mail Julie Deem shares how your business wins with podcasting. Episode Highlights: The difference in adding podcaster to your bio. Podcasting expands your reach. Success stories from podcasters. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a ques...

Send us Fan Mail Julie Deem shares how to launch a sustainable podcast for your business. Episode Highlights: Why businesses benefit from having a podcast. Tools you need to get started. Tips on launching and how to do it. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcasteditor....

Send us Fan Mail Julie Deem shares the ROI for changemakers who host a podcast. Episode Highlights:  Podcasting allows change makers to reach new audiences and inspire action on a global scale.  Engaged listeners are more likely to support your cause, collaborate with you, or spread your message.  Promote your projects, campaigns, or initiatives directly in your episodes.  Schedule a complimentary...

Send us Fan Mail Julie Deem shares how positive habits can improve your podcast show. Episode Highlights: Begin your day with gratitude. Set time before you record to practice mindfulness. Commit to lifelong learning. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcasteditor.com/...

Send us Fan Mail Julie Deem shares how to plan podcast episodes to position yourself in your industry as the go-to expert. Episode Highlights: Creating content pillars and balancing content. Building a content calendar and incorporating recurring episode segments.  Ways to engage with your audience. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.goog...

Send us Fan Mail Julie Deem shares how you can create a sustainable podcast that you enjoy hosting. Episode Highlights: Develop a content calendar. Leverage automation and tools. Maintain work-life balance. Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a ques...

Send us Fan Mail Julie Deem shares how you can use your podcast to build executive authority in your industry.  Episode Highlights: Leverage multiple platforms. Position yourself as the go-to resource. Be patient and consistent.  Schedule a complimentary call to see if podcasting is a good fit for you: https://calendar.app.google/wpAMjtyWsGsA4dLS6 Extra resources at: https://www.thebusinesspodcast...