Not Your Mom's Sales Podcast

Send us Fan Mail What do you do when your excitement for your podcast starts to fade. In this episode, Julie Deem breaks down why consistency alone isn't enough to save you from podcast burnout. She also shares an easy to follow system designed to help you. If you're feeling the heavy lifting and wondering if it's time to pause, this episode will help you reclaim your time and your...

Send us Fan Mail What if growing your podcast wasn't about creating more content, but getting your existing content in front of the right people? In this episode, Julie Deem explores a new podcast advertising platform called AudienceLift and breaks down how paid podcast promotion actually works.  You'll learn how AudienceLift differs from podcast hosting platforms, how its pay-per-downlo...

Send us Fan Mail What if the biggest thing holding your podcast back isn't your content, it's your fear of being seen? In this episode, Julie Deem uncovers one of the most overlooked reasons podcasts fail to grow: the fear of visibility. From avoiding self-promotion to worrying about what others might think, she shares why publishing your podcast is only half the job and how intentional...

Send us Fan Mail Julie Deem shares how you can get a press pass as a podcaster. This is a unique way to use your podcast to get in front of decision-makers that you want to work with. It is also a great way to have guests on your show that you may not normally have the chance to interview.  Episode Highlights: Outline the ways you’ll cover the event. This could include live interviews with speaker...

Send us Fan Mail Are you constantly wondering what to post next? In this episode Julie Deem challenges the idea that great content comes from trending topics and viral moments. Instead, she shares why the most effective content is often hiding in your everyday experiences, client conversations, lessons learned, and business challenges. Julie breaks down how experience-based content builds trust fa...

Send us Fan Mail Have you ever looked around and wondered why some business owners seem to attract referrals and opportunities effortlessly while others struggle to get noticed even when they're incredibly talented? In this episode, Julie Deem explores one of the most overlooked factors affecting sales success: positioning. While many entrepreneurs focus on improving their sales scripts, pric...

Send us Fan Mail Are you overexplaining your services and accidentally pushing potential clients away? In this episode Julie Deem breaks down one of the biggest mistakes business owners make when it comes to sales and messaging. Julie shares practical strategies to help you stop hiding behind corporate-speak, use storytelling more effectively, and create messaging that actually makes people lean i...

Send us Fan Mail If you’ve been feeling discouraged by slow podcast growth, low downloads, or wondering whether your show is even worth continuing, this episode is for you. Julie Deem shares why many podcasters lose momentum before the real results become visible and why slow growth does not mean your podcast is failing. If you’ve been needing a reminder to keep going, this episode will help you r...

Send us Fan Mail If your podcast has started to feel heavy, exhausting, or harder to keep up with lately, this episode is for you. Julie Deem shares why so many podcast hosts quietly burn out from content fatigue and decision fatigue long before their podcast ever reaches its full potential.  If you’ve been feeling overwhelmed trying to keep up with recording, social media, show notes, content pla...

Send us Fan Mail Ready to land your first podcast sponsor? Julie Deem breaks down the truth about podcast sponsorships and why most podcasters are focusing on the wrong things when trying to monetize their show. If you’ve been waiting for sponsors to magically find your podcast, this episode will help you shift your mindset and start approaching sponsorships strategically and intentionally. Get Re...

Send us Fan Mail What are people getting out of podcasting? In this episode, Julie Deem shares how a personal trainer went from struggling to communicate her value and feeling awkward at networking events to confidently attracting aligned clients.  This episode breaks down how podcasting builds trust, creates momentum, and turns your content into a long-term lead generation asset.  Get Ready to Le...

Send us Fan Mail You’re showing up, staying consistent, and putting out great content but your podcast isn’t turning listeners into clients. In this episode Julie Deem gets into exactly why that’s happening and what to do instead.  If you’re ready to stop treating your podcast like a content platform and start using it like a lead-generating tool, this episode will give you the clarity, connection...

Send us Fan Mail What if the reason your podcast isn’t connecting the way you want it to has nothing to do with your strategy? In this episode, Julie Deem shares powerful insights inspired by the book "Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit" by Brené Brown and explains how grounded leadership directly impacts how you s...

Send us Fan Mail If you’ve been consistently showing up with your podcast but not seeing it turn into real business growth, the problem might not be your content. It might be how you’re packaging it. In this episode, Julie Deem breaks down why your show notes are more than just a recap. They are a strategic marketing asset and a key part of your sales system. If you want your podcast to start work...

Send us Fan Mail What does it really take to stay consistent long enough to see results in your podcast and your business? In this milestone episode, Julie Deem celebrates 100 episodes of Not Your Mom’s Sales Podcast and shares the real story behind what it takes to keep showing up, even when it feels hard, uncertain, or repetitive. Drawing from her experience building over 300 episodes on UNITED...

Send us Fan Mail If you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system. If your podcast feels like more work than it should, this is the sys...

Send us Fan Mail If your content is getting attention but not turning into clients, this episode will change how you think about sales forever. In this episode, Julie Deem explains why so many established business owners struggle to convert. The problem isn’t your offer or your strategy, it’s your storytelling. If your podcast or content isn’t generating leads, this episode will show you exactly w...

Send us Fan Mail Everyone in podcasting seems to be talking about the same thing right now: Riverside’s push to become an all-in-one podcast platform. With new features like built-in podcast hosting, live streaming, and remote recording, Riverside is making a serious move to compete with traditional podcast workflows. But does that actually make it the better tool? In this episode, Julie Deem brea...

Send us Fan Mail If you’ve ever wondered how some businesses show up everywhere on Google while others stay invisible, this episode will change how you think about SEO. In this episode, Julie Deem sits down with SEO expert and bestselling author Brandon Leibowitz to share how search engines actually decide who ranks at the top.  By the end of this episode, you will have a clearer understanding of...

Send us Fan Mail Most podcasters are busy but how many are turning a profit? In this episode, Julie Deem breaks down how the core principles from The 4-Hour Work Week by Tim Ferriss can transform the way business owners approach podcasting. If your podcast feels like a content treadmill instead of a lead-generating machine, this episode will shift how you think about monetization and sustainabilit...

Send us Fan Mail Turn a “steady but stuck” podcast into a discoverable, lead-generating asset by structuring episodes so AI tools can pull your content as direct answers. Answer Engine Optimization (AEO) is the practice of structuring your podcast titles, show notes, and transcripts so AI tools can pull your episode as a direct answer when someone asks a question. Unlike traditional SEO, which foc...

Send us Fan Mail Wondering if your podcast is worth continuing? In this episode Julie Deem breaks down the phase of podcasting almost no one talks about, that in-between stage where the excitement of launching has worn off, but the compounding momentum hasn’t fully kicked in yet. If you're thinking about quitting, this episode is for you. Get Ready to Learn: Why almost every podcaster hits a...

Send us Fan Mail Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships. If you’ve ever wondered whether sponsorships are worth it this episode is for you. Get Ready to Learn: What podcast sponsorships actually are and how they wo...

Send us Fan Mail Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads.  If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this epi...

Send us Fan Mail If you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business. If you’re building a podcast or busi...