No BS Mastery Podcast

When you think about your brand, how referable is it?   What makes a referable brand, you might ask? Point blank, it’s a brand that is easy to share with others. WHAT you do and WHO you serve is crystal clear—and it’s all wrapped up in a short sentence.   When I changed my business from “selling branding” to “selling 1-3 day brandups,” the referrals flowed to me like water in a way they never did...

We hear stories about how we should be, what our business should look like, what we should look like every day.   But how are those messages hindering your ability to break out and build the business you really want?   I designed my whole business, Worstofall Design, to help me truly embrace my vision for myself and my life. This helped me break free from doing things "the way things are supposed...

Building out a new arm of your business in the middle of a pandemic is no small feat-but sometimes it's necessary.   In recent episodes, we've talked to different badass business owners who transformed or pivoted their businesses in response to COVID. They shared why they pivoted, how they did it, and how they're doing now.   Today's guest, Ben Potts, is another living example of how you can alter...

We ALL tell ourselves stories. Usually they’re rooted in our childhood and how we were raised. Those very stories influence us in our everyday lives—and in our businesses—from how we think about money and relationships to how we relate to the world around us.   For a moment, think about the biggest stories that you carry with you. What do you believe to be true about you? And how are those stories...

2020 was challenging for SO many entrepreneurs. For service-based business owners working with other people face to face, life turned on its head back in March.   It is NOT easy to transform your business. It’s even harder to truly thrive—but today’s guest did just that in the wake of the pandemic.   Today, I’m catching up with an old client who became a friend of mine, which actually happens quit...

Think about a group, organization, or—yes—even a cult that you find repulsive yet seem to attract a TON of attention.   Instead of focusing on what you don’t like, look at what they’re doing that engages their audience that turns them into (and sometimes psychotically) loyal fans.   Any marketing strategy that is used for bad can also be wielded for good. That’s why, as entrepreneurs, we need to b...

Happy New Year’s Eve everyone and Happy New Year if you’re listening to this later!   Welcome to the third and final installment (for now!) of my interview with my hubby and business partner, Steve Wasterval.   In part one , Steve shared the mindset shift going from an artist to an artist who makes a sustainable living with his art through   In part two , we talked about how to build an audience a...

Merry Christmas Eve, everyone!   I hope you’re enjoying your holidays—whatever you celebrate (or don’t celebrate!)   Steve and I didn’t celebrate holidays for years but now we’re all about the holiday spirit so I hope you’re getting some R&R right now.   Last week, things got personal when I had part one of my interview with my partner in business and in life, Steve Wasterval. We talked about...

I hope you are all snuggled up and ready for this holiday season. I don’t know about you but that’s how I’m doing the holidays this year. Just keeping it low key and easy. I’m definitely bummed that we can’t travel and see family. I’m sure you are, too.   Every year, we usually go see my big family down in Virginia. We have 30-something people at these gatherings. I help my abuela make empanadas....

Recently I’ve been thinking and talking a lot about FOCUS.   It’s essential to focus on where you spend your time, how you spend it, and how—just like your closet—your business needs to be periodically decluttered.   Like I talked about in the last episode with James Heaton , people are overwhelmed because they have so much to do—and yet most of what they’re doing isn’t moving the needle. Why? Bec...

It’s almost 2021 and that means it’s the PERFECT time to make a plan and set goals.   Where can you declutter and make space for the badass business building activities that will serve you and your goals?   What processes, software, product offerings or tasks have you been doing for awhile that aren’t moving the needle forward in your business?   How can you hold yourself accountable, make room fo...

In honor of Thanksgiving, I wanted to share some thank yous of my own as well as share how giving thanks has been a HUGE super power in my life. It’s my go-to exercise whenever I’m feeling stressed or low-energy.   I truly believe that daily gratitude and giving thanks is something we all need more of to show up for ourselves and show up for those in our communities.   My favorite daily exercise i...

You DON’T need to do things just like your peers. And actually—you SHOULDN’T!   By taking a leap and doing things differently—even if you’re just getting started in a new business—you stand out which goes a LONG way in getting noticed. And getting noticed means getting tons of recognition through speaking engagements, awards, and panel invites that show her off as an expert, just as our guest will...

In business, there is always somewhere greater to go.   That’s why taking leaps—both big and small—is essential to growing your business and building your confidence.   I know this because I've had the experience of being terrified of something new—and doing it over and over and over again.   Taking those leaps—both small and big—gets you outside of your comfort zone. It’s about going after someth...

Do you want to let go of what’s holding you back from being the most badass business owner you can be and align your purpose and create your legacy?   It’s possible and it starts with getting to know YOU. The REAL you.   2020 has dealt a lot of challenges for entrepreneurs. Businesses are shuttering across the country. In the “What’s Possible” series here on the podcast, I’m chatting with entrepre...

When you own your brand and voice, you are seen as the authority in your space.   And when you’re the go-to celebrity?   EVERYONE wants to hire you—and they’ll pay whatever high prices you want.   But if you haven’t been showing your business who’s boss, you might be stuck in a pattern of feast and famine. You might be hustling to get clients with tons of emails, calls, and proposals—or so busy wo...

Scenario One: You’re still trading hours for dollars. You’re trying to do everything in your business yourself. You’re fearful of saying anything too aggressive or opinionated—it might scare potential paying clients away.   Scenario Two: You don’t feel icky about giving your work or time away—for free. You outsource what’s needed so you can actually concentrate on what you do BEST. You own your vo...

Behind the scenes you bring a ton of expertise and value to the table.   And when you’re marketing your business, you might want to showcase that expertise—whatever your unique combination of skills and talents you have that make your business, well, YOURS—like it’s the only thing that makes you different.   But what you might not know is that positioning yourself as the expert of all the things m...

Imagine this—you’re on the TEDx stage, sharing your powerful message with the world...   What would your story be about?   What would you say? What would your life look like up until that point where you could draw on all your incredible life experiences to empower and inspire others?   Right now, this might feel a little fuzzy.   You might not know exactly what you would want to say. And that’s O...

What’s your money story?   Money stories originate from events and people in our past—like our parents or primary caregivers—and they often shape our mindset around money in the present.   These stories influence how we spend our money, invest, save or don’t save, and how we feel about money—as well as all of our hangups and issues around money.   In this episode, I’m going to talk all about my ow...

What happens when you realize that you don’t like what you offer anymore?   Do you jump ship and try something new?   Or does fear hold you back from making moves?   More often than not, entrepreneurs get stuck in thinking that this offer is the only thing people will hire them for—and by leaving it behind, you’re leaving money on the table.   But imagine for a second if all the parts of your busi...

Fear: an unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain or a threat.   Fear is a pretty common human experience. Yes, it keeps us safe but it also keeps us from doing things that could have a positive impact on our lives, too.   Think about, for example, taking bold steps towards a business goal. Maybe you want to appear on 10 podcasts this qua...

Do you want to be seen as the authority in your space?   Then you need to be the authority!   And, truthfully, becoming the authority you’re meant to be all comes down to self-discipline in your life and business. You can go so much further by just keeping your word to yourself, showing up, and doing the work every day.   Not sure where to start with self-discipline?   Choose one thing and commit...

Are you strategically networking to get clients?   If you’re just starting out, networking is a great short-term client-hunting strategy and one that I recommend often. But if you’re going out there and throwing spaghetti at the wall, hoping to connect with the right people by random, you might be wasting your time and effort.   Without a strategy, your networking efforts could possibly derail you...

Do the photos of you online represent the best you?   Are they representing you like a true expert?   Do they let your personality shine through or are they a little stiff?   It’s not uncommon for business owners to grab a camera and have their friends take a few shots for their website or simply open selfie mode on their iPhone and upload the best of the shots to their social media accounts.   Th...