No BS Mastery Podcast

Successful business owners have to do the same things over and over, tweaking and refining as they go, until they have a clear, repeatable process that works. Issue is most entrepreneurs aren’t really wired to do the same things over and over again. We tend to be novelty seekers and risk takers, people who chase ideas and get inspired by new possibilities. So if you find yourself jumping from idea...

Everybody wants more ease and less overwhelm in their business. So why do so many of us end up creating businesses that are exhausting to run? In this episode, I'm kicking off a special summer series (“The Future is Focus) by sharing one of the biggest lessons I've learned in 15 years of entrepreneurship: the path to more profit, freedom, and clarity isn't doing more — it's simplifying. I share ho...

I’m delighted to have today’s guest back on the podcast. When we last heard from Kris Byers, he told us about the incredible turnaround and evolution of his business since implementing the No BS Model. In eighteen months, he went from scared of investing in joining the program to quadrupling his income – with a third of the clients!  I wanted to check back in with Kris because since that episode,...

We’ve all been there. You’re sitting across from someone you hope will hire you, there’s the potential for real money, and they ask you to do what they think is just a little bit of work on spec for free. Not to mention they want you to submit a proposal before they commit. You might have said okay and done that work, submitted that proposal, and crossed your fingers. Maybe you booked that client...

Most people join a program like No BS Mastery for the content. They want the tactics, the frameworks, the method, the tools, the software. And we absolutely deliver on that. What people don’t always realize they need is community.  Today, I want to share some student feedback and my own experiences that prove that our community is part of the program for a reason and it’s a key piece of building m...

You know that moment when things finally click ? When the sales conversations stop feeling awkward.  When people instantly “get” what you do. When clients start showing up before you even feel fully ready.  That’s what’s been happening inside my current No BS Mastery cohort, and honestly, I’m still fired up about it. And the crazy thing is that we are just five weeks into this program!  So in this...

One of my star students, Emily Wilkins, joined me on the show a  while back, to talk about how niching down blew up her business in the best way. She’s back today for another candid behind-the-scenes chat about where her business is now after several years of implementing the No BS Model. We’re digging into different ways she’s iterated her offerings within the model, what worked well, what "kind...

These past few weeks, I’ve been talking about the pros and cons of different business models that are common for expert-based businesses. I’ve tried lots of different models, so I know firsthand the challenges of trying to make a business work with a model that may or may not fit with your business goals. We’ve gone over running a business with a team and a business selling low-ticket digital prod...

In this week's episode of No BS Mastery, I'm pulling back the curtain on the "passive income digital product" dream — the good, the messy, and the stuff nobody warns you about. Because it’s a business model that I hear a lot of people gravitating towards when they’re struggling financially: the one to many model. It might be a digital product or a course, and even though those can be very differen...

At some point, you look at your workload and think: “I just need help.”  Here’s the truth most people won’t tell you: Hiring employees doesn’t automatically give you more freedom or more profit. In fact, if you don’t fully understand the business model you’re stepping into, it can do the exact opposite. No one business model is right for everyone and every business model has its benefits and drawb...

I talk all the time about the power of using the Lead Product process instead of writing free proposals. But what if someone is ready to hire you right from the get-go, should you skip the LP? Wouldn’t doing the LP slow down the whole process and even put you at risk of losing the client? All this month, I’ve been answering some of the most common questions I got during my recent three-day bootcam...

Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. Who wants to start from zero every month when you could have a committed client? But the truth is retainer clients don’t actually provide, let alone ensure, financial stability. They might actually keep you from having the kind of business and freedom you really want...

What do I do when a client keeps changing their mind?  What do I do when we're halfway through a project and they want to add five more things?  What do I do when I present a price to a prospect and they get sticker shock and start trying negotiating with me or taking things out? These were the kinds of questions I heard in the Q & A sessions during a recent 3-day workshop. And while I can and...

When people hear about the No BS business model for the first time, a lot of times their immediate reaction is, “Sounds great, but that would never work for me, my clients, my industry…” Aga Siuda is proof that anyone can make the No BS model work. And in this conversation, she shared how she effectively applied the model with nonprofit clients — with typical RFP-heavy requirements and layers of d...

Everyone is talking about AI all the time, but a lot of people are still unsure about how to use it and how to make it really work for them. Which is why I invited Erika Stanley back to the show. She is one of my star-students-turned- incredible-resource and coach within the No BS program, and she is our resident AI expert. She built an incredible tool for us that we’re rolling out in our programs...

This episode perfectly captures something I think a lot about: what does it actually look like to build a business that supports your life? My guest, Lydia Savramis, is someone who truly embodies that. Lydia didn’t start out in marketing or online business at all. She was running an orthotics practice, seeing patients all day, when she started a podcast as a creative outlet back when podcasts were...

All month, I’ve been taking you behind the scenes of my new program, No BS Mastery that helps you scale your expert-led business without hiring a team or burning out. In this episode, I’m talking about the thing that actually determines whether you get results or not. It’s not the content, or the strategy. It’s not even the tools. It’s the support structure. I’ve been coaching for over a decade no...

People fail because they get stuck.  They get stuck on implementation. They can’t figure out their messaging. They overthink their pricing. They spin their wheels, convince themselves they need to figure it out on their own and that it has to be perfect before they take action. And then they don’t move forward. Last week, I gave you a breakdown of the new program I’m launching on March 24th. This...

It’s official! My new book, Scale Solo , is out in the world! I’m very excited for people to get their hands on it and dig in. AND… I am also excited to be rebuilding and relaunching my flagship program, No BS Mastery, this month.  Why would I do this to myself? Isn’t launching and marketing a new book enough work?  Yes, it’s a lot of work. But it’s also the only thing that makes sense. And I’ll t...

If you want to hit your financial and freedom goals, you can’t just charge more. You also have to change how you deliver. Today, I’m breaking down Lever Two of the No BS Business Model: decreasing delivery time. This is the missing piece for so many experts who raise their prices but still feel overworked, burnt out, and stuck. I learned this lesson the hard way. I once generated a quarter of a mi...

This episode marks a major milestone and a powerful new chapter. We have officially rebranded the podcast to No BS Mastery , and in this behind-the-scenes episode, I share exactly why this shift is happening, what it means for you, and how it reflects the evolution of her work over the last decade. If you’re an expert, consultant, or service-based business owner who wants more freedom, simplicity,...

If you’ve ever known you should be charging more but felt stuck on how to actually get clients to say yes, this episode is for you. In today’s conversation, I break down Lever One of the No BS Business Model: how to increase the real and perceived value of your offer so premium pricing feels natural, aligned, and ethical.  This is the first step to closing higher-priced clients without pressure, o...

Most business owners are chasing a revenue goal that sounds good: six figures, $10-20K months. But those numbers are often vague, misleading, and disconnected from the life they actually want to live. In this episode, I introduce the concept of your Freedom Number : the true amount of revenue your business needs to generate to support your personal life and business without burning out. This is a...

Wouldn’t it be amazing if prospects actually saw you as the expert you are? The problem is many small business owners don’t feel like their clients really see, value, and respect that work.  And this is a problem because not only does does it make it harder to close prospects, it creates all kinds of issues later that lead to projects running way over time and out of scope. What you’re missing is...

I’ve got a very special guest from all the way on the other side of the globe to talk about how to tell the right story to make your message stick, why storytelling is more important than ever, and how AI can help. Gabrielle Dolan is a global expert and highly sought-after international keynote speaker and educator on strategic storytelling and real communication. Her clients include the Obama Fou...