No BS Mastery Podcast

We all want quality leads in our pipeline.  But these days, a lot of experts tell me they’re having trouble getting leads. The thing is, I don’t think that’s actually their problem. All the visibility in the world won’t help you if your real issue lies somewhere else.  In this episode, I break down one of the biggest (and most expensive) mistakes I see smart, talented experts making: chasing more...

This month, I’m talking about the major trends that I am seeing out in the world that are relevant to anyone whose business is selling their expertise. And lately I’ve been noticing something everywhere I go — in masterminds, at events, in rooms full of marketers, founders, and even AI experts. In a world where AI can crank out polished content in seconds, human relationships are becoming the most...

Welcome to 2026! If you’ve felt like things are all over the place lately — especially if you run a service business online — you are not alone. The pace of change right now is enough to make anyone feel fried. So to ring in 2026, I thought I’d spend January sharing some of my observations about larger trends in the business world, and how those are likely to impact small business owners, especial...

Molly Godfrey is someone who I got connected to through our amazing No BS Agencies Mastery community. I have now personally worked with her, and she has shared her absolutely golden insights into content strategy with our community. She’s just too good and too valuable to not have on the podcast. You’re going to learn so much from Molly about how to make LinkedIn work for your service-based busine...

I have a very special holiday treat for you! I am sharing my full conversation with Seth Godin from our No BS Agencies in-person retreat back in May 2025. Listening to Seth can really change the way you see your business and he shared so much wisdom and knowledge during this chat. I know you’re going to get so much out of it. We’re still talking about it regularly inside Mastery seven months later...

A lot of us are feeling uncertainty heading into 2026.  As humans, we like certainty. We want to feel like we have control over our lives. Not knowing what’s coming can be scary as hell.  Things are all over the place right now, politically, economically, you name it, and if that’s making it feel extra hard to be a business owner right now, that’s fair and your feelings are valid. But we’re not in...

I want to make the case for building your authority as essential to surviving and thriving as AI tools become more and more prevalent and sophisticated. Your ability to think and communicate critically and strategically is what will continue to set you apart from everyone else.  How you communicate and build your authority in online spaces is also rapidly changing, and as much as I hate to say it,...

What does it really take to become an authority in your space? If you’ve ever wondered why building authority feels slow, confusing, or downright impossible sometimes, this episode is going to feel like a deep exhale. In this first installment of a two-part mini-series, I’m pulling back the curtain on my 10+ year journey of building authority — what worked, what didn’t, what took way longer than I...

Sara Chambers is back to celebrate the launch of her new book, Do It Fat: An Unapologetic Guide to Taking Up More Space Regardless of Your Size.   She has done incredible work opening herself up for her own growth and for the good of so many others around her. I am so excited for you to learn more about Sara and her message. Sara Chambers is a brand strategist, TEDx speaker, best-selling author, a...

All this month, I’ve been getting real about the changes that are happening in my business. There have been so many decisions to be made about how to market, how to design offers, and how I can best help people really do the thing I’m teaching them to do.  Here’s the thing, I don’t really think of myself as a coach, even though I’ve been in the coaching industry for years. I tend to think of mysel...

As we’re making big changes in the business, I’m reworking our marketing language and it is bringing up all sorts of feelings for me.  I’ve internally struggled with marketing throughout my career. I want to give people all the nuance behind what I’m offering, but nuance doesn’t tend to fit into an attention-grabbing soundbite. And then I get into my head about it, worrying that I’m somehow adding...

Building a business is not always sunshine and roses. There are hard decisions and challenges, and sometimes the hardest part of all is dealing with the trash talk in our own heads. Last month, I told you about the No BS Clients Lab, but that’s not the only shift in our business that’s coming down the pipeline. I’m super excited about the direction we’re going, but I’d be lying if I said I wasn’t...

Today, I’ve got an amazing interview with someone who has built not one, but two businesses with us inside No BS Agencies Mastery. And she’s done it by jumping in and taking action quickly, even when it isn’t perfect, and being able to learn and pivot as she goes. If you’re hungry to shift your business in a short amount of time, Carly Jefferson sets an incredible example. Carly Jefferson is the F...

This month, I’ve been giving you a behind the scenes look at our new No BS Clients Lab. I’ve talked about why I decided to create a low-investment way for you to access our game-changing lead product process, who the Lab is for, and how it’s structured to help you find and close more premium clients so that you can have the profit in your business and the freedom in your life that you’ve always wa...

This month I’ve been taking you behind the scenes of our new offer, the No BS Clients Lab. Over the last couple of episodes, I’ve dug into why I decided to make this big shift in my business and why I wanted to make this new program as accessible to as many people as possible. In this episode, I share the details of what you can learn inside this low-cost membership and the results we’re already s...

In June, I made the executive decision to do something bold (and maybe a little crazy) with my business. In the previous episode, I dug into how the business has evolved from being an agency to teaching and supporting agency owners as they implement the model we developed. And I talked about when and how I realized that No BS Agencies Mastery needed to make a bold move. In this episode, I dive int...

Big changes are afoot at No BS Agency.  Why mess with something that works? It’s a risk, and trying something new can be scary, but taking leaps and doing hard things is part of having a sustainable business.  This month, I’m going to dive into the whys and hows of shifting our business model and our offerings. In this episode, I share the background and the thinking behind it at this stage of the...

I’ve been revisiting some of my favorite and most-listened episodes, this month. And in this episode, I’m bringing back this conversation with Marsha Shandur.  Just listening to her tell stories inspires me to dig deeper and I know she’ll make you want to be a better storyteller too. Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Pers...

How do you set your pricing? This month, I’m revisiting my all-time most-listened episodes and in this episode, we’ve got one of my favorites. I break down why your current pricing strategy may not be giving you the profit and freedom you were after when you started your business. And I give you instead the formula that will let you hit your financial goals without working yourself into the ground...

This month, I’m rerunning some of my favorite and most listened-to episodes of all time.  This conversation with Laura Belgray is such an inspiration. She’s a great storyteller and a shining example of the power of finding your unique voice so that your work is unmistakably you, no matter what. Laura Belgray is an award-winning copywriter, founder of Talking Shrimp, and author of Tough Titties: On...

How do I get the right clients? That’s the number one question I get from service business owners.   Which makes sense, because being able to attract and close clients is a fundamental part of any service business. If you can't do it, you won't have a business. So obviously it's one of the most important things that you need to know how to do.  That’s why today, I’m returning to one of my most-lis...

The story of Leslie Silverman and Daniel Sanders of Hive180, shows what is possible when you fully commit to implementing the No BS model. Leslie and Daniel went “all-in” and the results have been incredible to witness. Leslie Silverman is the co-founder of Hive180, a brand transformation studio known for helping certified pros break away from their industry’s status quo. With 25+ years of experie...

What if your job isn’t to solve a problem, but to cause one? I know, causing problems sounds like the last thing you want to do in your business or in your life. Most of us were taught to show up and help fix problems. But in this clip from our fireside chat with Seth Godin at the No BS Agencies Mastery retreat, Seth explains that the people who are really winning in business and in influence know...

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May. Along with Seth’s incredible expertise and wisdom, I’m adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery. In this episode, we dive into why people actually buy (or don’t buy) your services. A lot of...

This month, I am sharing something very special with you. At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right. It was electrifying. Everyone in the room was furiously taking notes the whole time. So I’ve gathere...