No BS Mastery Podcast

Anyone can take a personality test.   I bet you’ve taken quite a few yourself before. They’re easily accessible, insightful, and entertaining. Rarely, though, do people take what they’ve learned and applied it practically into their lives.   But what if we did?   What if you applied the information to structure your work day, what you work on and what you outsource, and even what your business sho...

Most entrepreneurs are addicted to the hustle.   They think that a never ending to-do list of writing email newsletters, queuing up the next Facebook ad campaign, tweeting their latest blog post, and launching new programs is the foundation to success and path to fulfillment.   That’s not to say those aren’t effective at growing your business—and they might be just what you need to do to show your...

Sometimes we’re our own worst enemy in our business.   We’re afraid to fail... so we don’t try new things.   We’re fearful about putting ourselves out there… so we don’t launch new projects.   We hold ourselves back from what’s possible when we swim in circles around that fear—especially when we allow it to keep us from taking action towards growth.   If you resonate with that, you’re not alone.  ...

We all know that being a business owner means constantly being forced to face your fears, try new things, and fail… then try again and again and again.   These challenges force us to grow—even if we’re not paying attention.   Now imagine how impactful, effective, and powerful you could be in your business if you intentionally welcomed those challenges and that failure because you wanted the growth...

An incredible 300 hours of video are uploaded to YouTube every minute and almost 5 billion videos are watched on YouTube every single day.   Crazy, right?!   And while those numbers might seem intimidating, it’s also motivation to start doing more video for your business. Video is one of the fastest ways to connect with your audience and build trust… and trust is what leads to sales.   Though vide...

For a moment, think about the last conversation you had.   Maybe it was with a client, a family member, or a stranger. Now think about how you communicate beyond what you say. How often do you make eye contact? When do you avoid it? What does your tone of voice sound like? What do you do with your arms or your stance?   If you can’t remember, that’s totally normal! They say that 90% of communicati...

Creating a single piece of quality content takes a TON of time.   And, as entrepreneurs, we only have so much time to devote to content creation.   Sure—you can hire a copywriter to do it for you —but you can always get more bang for your buck by repurposing your content, therefore, stretching out the initial time you put into it.   Here’s an example. Right now, I write an article for Forbes every...

How often do you entertain a “crazy” idea, shrug it off as impossible, and move onto the next thing? Most of the time, we park those ideas at the back of our minds for good.   They’re too impractical, too impossible, too wild…   We’re afraid of even entertaining them.   But what if those wild ideas are the seeds of a new product offering, a new way of doing business, or even a different way of doi...

The people we regularly spend time with and the media that we consume no doubt influences our perception of the world. And when we follow a narrow set of people and news outlets, our default perspective is skewed.   So now is the time to question: how do these people, perspectives, and media limit me? How do they affect my decision making? How do they hold me and my business back?   It’s also the...

When was the last time you brainstormed marketing ideas just for fun?   As entrepreneurs, we are primed to always think about what works first—we look at what we’ve done and continue doing it into the future.   But what if focusing on what amuses you or what inspires you opens you up to more interesting and badass ways of marketing and doing business?   Maybe you’re afraid. I get it: sometimes I a...

Showing your business who’s boss is about showing up every day in your business asking how can I make something happen, not wondering if it will happen or hoping it will happen or feeling like it won’t happen because of a million reasons. That’s the same kind of tenacity with which I want to approach doing my part to fix the injustices in our society.   I’m not going to release an episode today. I...

Showing your business who’s boss during a global crisis can be done—and done well.   And although it might feel counterintuitive as you see the economy fall and rise and fall again, your ideal clients are out there waiting for you.   So what does it take to get their attention and grow your clientele—now and in the future?   It takes confidence and using your unique voice. It takes showing up and...

Do you embrace marketing and selling? Do you relish the chance to share what you do with the people who need it?   Or are you hoping to pass off marketing and selling to someone else as quickly as possible?   Hiring an expert to help with marketing and sales can be a great idea, but only if you’ve gotten your hands dirty and taken the time to learn–and embrace–it first.   Maybe you read some books...

Going viral can make or break a business. It’ll make it if you’re prepared to cash in on the attention. It’ll break it if you don’t have the balls to follow through.   My guest today was not only prepared to cash in but to take a big leap of faith into a new dream for her brand and her business.   Pia Malani is one of my earliest Brandup clients, who has since become one of my besties, Rebel of Wa...

Your business can either force you into a life you don’t love. Or, it can bankroll a lifestyle that allows you to do the things you love, visit the places that excite you, and take control of your long-term goals.   On today’s episode, I’m talking to fellow New Yorker, dear friend, and boss of her business Stacey Brooke.   Stacey’s company, College Essay Advisors , helps college applicants present...

Every business owner suffers from Impostor Syndrome--that feeling that you’re a fraud and it’s only a matter of time until everyone else finds out.   Yes, believe it or not, even I feel that way on a regular basis.   And so does my guest today–my dear friend and the founder of NY Book Editors --Natasa Lekic. Despite those fraudy feelings, Natasa knows how to show her business who’s boss.   Natasa...

It was 2014, and I had been hustling trying to build my branding agency for 3 years. From the outside, I looked like I was succeeding. I had a super cool office in Brooklyn, NY, two full-time employees, and the last project I was invited to pitch for was a 20,000 square foot restaurant in Times Square that wanted that cool Brooklyn vibe.   I had all the glitz of a successful owner, but behind the...

Make the leap from an overworked, underpaid employee of your own business to a badass authority that has plenty of profit and freedom because you are finally the boss. Host Pia Silva will shift your perspective and help you build a business that works for you instead of the other way around. Double down on what makes you awesome by badassing your brand and business, being smart about your marketin...