No BS Mastery Podcast

What if you reimagined the norms of your industry? Said no to the conventions that don’t work for you and worse, kept your business from being profitable? People will say it can’t be done, that the industry model exists for a reason, you’ll never get clients, and on and on. But what if breaking out of the mold meant you could actually produce your best work for your clients? There are opportunitie...

What do you want your business to look like?   What would it take to stop playing defense and start getting into offense?   When you’re operating in default mode, relying solely on referrals, you’re operating from a defensive position. You need a system that allows you to consistently take action to get business.   You need to flip the script and ask yourself the hard questions about what you want...

How’s your messaging?   If you’re struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you don’t know what to say, you’ve got a messaging issue.   Everyone wants their marketing to connect with their audience, but if you’re unsure of what to say or not say, or you’re winging it every time, the problem isn’t your copy, it’s that...

SEO can easily become a massive distraction for the small service lifestyle business owner.   Yes, it has value, but with changing algorithms and conflicting advice and best practices out there, figuring out when and how to spend your time and attention on SEO is confusing at best.   And what’s the one thing that really matters when a potential client lands on your website?   The same thing as whe...

If effortless passive income were possible, you’d be on a beach somewhere with a margarita right now, or whatever your fantasy vacation looks like.   But passive income takes a lot of effort up front. You have to build an audience, the course, the funnels, the ads. And you have to keep selling the course once it’s out there.   Maybe you’re hitting your capacity for clients with the services you’re...

Do you know what you really want from your business? It’s not enough to say “I want more money,” or “I want to scale.” What is your life going to look like when you get there?   What role do you want to play? What do you want to do every day? CEOs can bottleneck a company faster than anyone else when they’re not actually doing the right job.   There’s no one right answer but there is an answer for...

Pricing conveys value. If a potential client is wondering if they’re going to get bombarded with upgrade offers once they sign up, they won’t sign up. Being underpriced can and does hurt you.   When your price reflects the value of the service or package, your clients can trust that they’ll get what they’re paying for.   But how do you know when your price reflects your value?   On today’s episode...

How do you feel about your sales process? How do you want to feel about it? Could it even be something you enjoy?   So many people say they don’t want to be sales-y. They don’t want to be pushy. It doesn’t come naturally, etc. etc. But you do, in fact, need to be selling in order to have a sustainable business.   And you can do that in a way that feels good and authentic to you. No scripts. No man...

A lot of us are scared to share our best stuff because then we think people won’t hire us or pay us for it. But why would we want to hide our best stuff behind a paywall? Yes, some of your audience will take your expertise and go the DIY route. But if you use your ideas to build your platform, know that some of the people watching will want more from you. And they’ll pay you for it. That’s the top...

Are you evolving in your business? With your industry?   Or are you fighting it, scared to take the steps you need to take to build the business you know you want?   Sometimes it’s learning new skills, sometimes it’s learning new softwares.   It can be especially challenging when you’ve been in business for a long time and you’re ready to just know how things work.   But really, that’s what busine...

Where are your blind spots?   Is there something you love doing anyway that could make you a few extra dollars with minimal setup or maintenance costs? Can you leverage your audience to support your passion project or side hustle?   I tend not to think things are worth my time if they aren’t going to produce significant revenue. That has served me well, of course, but it may also close me off to n...

  What have you overcomplicated in your business recently?   Are you trying to solve problems by adding more to your plate rather than taking something off?   It’s not just you. There’s a human tendency to add and look for more things to do whenever we have a problem that needs solving, when subtraction might be the best solution.   Add a culture where what we do is who we are, and overwork is tre...

Entrepreneurs can be a pretty Type A bunch. But what if letting go–even just a little–lets in your next big thing?   Are there opportunities right in front of you that you don’t dare explore?   Sometimes we, and I definitely mean me too, can be so myopic in our thinking that our business needs to look a certain way, that we miss the opportunities right in front of us.   On today’s episode I’ve got...

From burned out to noped out, was there a moment that made you realize you’d had enough?   Today, we're going to talk to Kia Abrera about her journey from burnt out, working until four in the morning at her high level agency job to finally calling it quits and starting her own thing.   Kia is the co-founder and CEO of Braveworks Inc. , a 6-figure video strategy and production company that speciali...

  On today’s episode I’ve got serial entrepreneur and badass business owner, Matt Inglot.   Matt owns several businesses, including Freelance Transformation that helps freelancers become more successful, and Tilted Pixel , his agency that helps grow membership website companies.   I met Matt years ago when he invited me on his podcast and we’ve stayed in touch since just because we are so aligned...

  Do you want to write a book?   Do you know WHY you want to write a book? Do you have something you absolutely have to get on your soapbox about? Or do you wonder why your voice should even be the one to tell this story?   Without clarity on WHY you want to write a book, you probably won’t be able to create the kind of book that can really move people, change them, inspire them.   On today’s epis...

  On today’s episode, I’m excited to chat with badass marketer and business owner, Aga Conboy.   Aga is an incredible example of what’s possible when you do the work and show up for your business.   Aga believes that busy professionals have been cheated into believing that just because some forms of marketing are now accessible by anyone – social media – they should take on their own marketing on...

  Today, I'm bringing on a serious badass in the coaching and consulting world.   Badass business owner, Carl Gould.   Now, it seems like everyone and their mother is a business coach these days but Carl is going to put us all to shame.   First: he built 3 (!) multi-million dollar businesses by the age of 40.   Then, he started and launched the super successful business and coaching advisory compa...

  I’m really lucky to know a lot of amazing people.   And there are a few that aren’t technically entrepreneurs!   Dr. Cynthia Armand is my dear friend from college. We met our freshman year at the auditions for the prestigious dance troupe Precision and we were the only two freshmen to get in.   We became fast friends and eventually co-directed the dance group as seniors–something that I am extre...

  I invited Jesse onto the show right after he came back from a seven month stint in Afghanistan which happened to coincide with COVID happening so he came back to the States to a very different world and that was pretty fascinating.   I had him on because I wanted to see how he was doing and I knew he'd always have some good stories and it ended up being really applicable to a lot of the things t...

  We’ve been revisiting past episodes that really stood out and today I am bringing back my dear friend and speaking coach, Brett Lavender.   If you like the way that I sound on this podcast, you can thank Brett, because I think I would sound very different if I had not worked with him for so many years.   I want to replay this clip for you because Brett just dropped so many gems about how to adju...

  We’ve been revisiting past episodes that really stood out and today I am bringing back Episode 10 with my dear friend Jean Tang.   Jean is the owner of MarketSmiths, a copy and content writing company which now employs twenty people!   I’ve known Jean since almost the beginning, back when she was just a one-person shop. She actually wrote one of the first iterations of our website copy—I think w...

I was recently visiting some old podcast episodes and I found a few gem moments in our conversations that I want to replay for you now and elaborate on a little bit.   The first one that really stood out to me was a conversation I had back in June with Amie Sheridan in episode 6 ( you can listen to the full episode here .) We were talking about something that really hits the nail on the head when...

Ever felt like your marketing and copy was falling on deaf ears?   No clicks, no buys, no nothing. It sucks when a new product launch or campaign doesn’t go the way you want. Your sales fall flat and so does your spirit.   Of course, there’s another side to this: a world where you find the perfect words that connect with your clients by getting inside their head and they listen to every word you s...

Creating culture in your business comes down to WHO you hire. Even if it’s just you right now, it’s SUPER helpful to think about what kind of culture you want to create in your business.   Think about it:   Are you a work-hard, play-hard kind of company?   Are you a slow and steady, balanced place to work?   What do you WANT your business to be like? Because you can make it happen NOW if you want....