Nimdzi Insights

Nimdzi LIVE!

Business EN ↓ 100 episodes

There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.

Author

Nimdzi Insights

Category

Business

Podcast website

nimdzi.com

Latest episode

Mar 3, 2026

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Episodes

Game Localization and Ninjas feat. Marina Ilari 20.09.2023

In this episode with Marina Ilari, CT, we will discuss the challenges, rewards, and factors that contribute to the success of video game localization. We will also analyze a case study of the localization of Sekiro: Shadows Die Twice. About Marina: is CEO of Terra Translations, a global localization and LQA company. Marina has over 17 years of experience in the localization industry and a lifetime...

The art of improvement feat. Loy Searle 02.09.2023

Loy Searle has navigated the intricate landscape of localization and is excited to share her expertise with you. During this live session, Loy will delve into the following crucial areas that often pose challenges to localization professionals: Defining your strategy Finding your quick wins Getting funding/budget, Building the right peer partnerships, Engagement as a core team skill, Enabling scal...

The Emotional Toll of Keeping Up feat. Didzis Grauss 01.09.2023
5 Ways Publishers can promote African Languages feat. Christian Elongué 28.08.2023

Preserving and promoting African languages is the responsibility of every African; writers, speakers, publishers, and African language teachers. The publisher’s role in fostering African languages is indispensable. Aside from increasing publishing in African languages, we also suggest that: - Language policy debate should be depoliticized. - There should be incentives to train and deploy more teac...

Bringing UX and Localization Teams Together feat. Michal Kessel Shitrit 25.08.2023

Dive into the world of UX & Localization with us. This event will cover the importance and benefits of merging UX and localization teams. We'll touch upon the need for training localizers in UX – and vice versa – and discuss how quality of UX localization can significantly improve through clear communication. Join us for a deep dive into creating universally engaging user experiences. About Mi...

Navigating Game Culturalization feat. Kate Edwards 24.08.2023

With products, entertainment, and services reaching more customers and audiences around the world each year, lives are becoming just a little more similar. People half a world away may consume the same movies, games, books, music, and more — albeit with a few key differences. Those differences start with translating the language, sure. But thanks to a growing focus on culturalization, the right ex...

eLearning best practices feat. Abhilasha Choudhary 23.08.2023

In this new episode of Nimdzi Live, we invite Abhilasha to discuss the latest trends and strategies in the industry. We will cover everything from learner personas, need dignostic studies, course design, learning management systems to tools, technology and AI. About Abhilasha: is a Solution Architect at Lionbridge, where she uses her background in psychology and her expertise in learning design an...

Be fearless on your way to multilingual mastery feat. Marina Pantcheva 04.08.2023

What does it take to become a polyglot? The quick answer is – you got to learn a lot of foreign languages. Which brings up the harder question: what does it take to learn a lot of foreign languages? In this episode, polyglot linguist Marina Pantcheva provides the full answer and discusses all factors that influence the speed and success of foreign language learning. About Marina: is a polyglot wit...

Are you looking for a Unicorn? feat. Doug Strock 02.08.2023

Most of the people Doug Strock speaks with are unhappy with their current TBMS. Does the "ideal" TBMS exist? That rare unicorn that performs well and meets or exceeds expectations on every level must be out there somewhere. Perhaps the Unicorn Advanced Management Platform holds the answer. About Doug: Doug is the Vice President of Global Language Translations and Consulting (GLTaC). He is also a m...

The LQM Spectrum: The prism of quality excellence feat. Yani Golocovsky 28.07.2023

Just as we cannot clearly distinguish in a rainbow where one color ends and the next begins, the key elements of a localization quality management (LQM) system have blurred boundaries. During this episode, Yani Golocovsky will delve into the seven essential components that comprise the LQM (Localization Quality Management) Spectrum. These components provide a holistic view of effective localizatio...

Creating content low-resource languages ft. Ady Namaran & Emmanuel Clifford 24.07.2023

In September 2022, Bolingo Consult published a news website, Akan Kaseɛbɔ (www.akannews.com) in two of the Akan languages: Asante Twi and Fante. This website is the first online platform that makes available information in the Akan language, enabling speakers of Asante Twi and Fante to access educative and entertaining content in their mother tongue. In this Nimdzi Live, Ady and Emmanuel share som...

How Generative AI is changing our workflows ft. Sergio & Selvaggia 11.07.2023

In this episode, we invited two industry experts, Sergio Bruccoleri and Selvaggia Cerquetti, to dive into the different areas of Generative AI that anyone should explore: 1. Different models, 2. Use cases: content generation, content moderation, transcreation. 3. Ways of implementing, 4. Results and scoring model 5. Pros and cons 6. Including talking about Responsible AI About Sergio Bruccoleri: S...

ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit 26.06.2023

Before the release of ChatGPT, chatbots were often maligned as unhelpful and annoying customer support tools. But the tides appear to be turning. In this episode of Nimdzi LIVE, Angelo Passalacqua and Bryan Montpetit of Zin Global discuss the rise of chatbots and how advancements in artificial intelligence and natural language processing are making them far more powerful tools than they once were....

How 3500 translation can enrich a text feat. Jost Zetzsche 23.06.2023

The Translation Insight & Perspectives tool (tips.translation.bible) collects and freely displays data from all languages the Christian Bible has been translated into to highlight the different ways cultures and languages have particular and sometimes unique capacities to communicate certain messages in exceptionally enriching ways that other languages cannot. This is relevant to anyone intere...

Connecting with global audiences through content feat. Lee Densmer 22.06.2023

Content marketing generates 6x higher conversion rates than other approaches to marketing. Content builds trust, drives awareness, and inspires customers to buy. 90% of businesses do generate content. But what happens when you go global? Does your home market content work for that market? A resounding no. This discussion with marketing expert Lee Densmer addresses the benefits of content marketing...

Does the translation industry suck at using a CRM? Feat. István Lengyel 19.06.2023

Salespeople working in translation usually have a hard time keeping track of all that happens with customers, so they become very transactional. In the meantime, account and project managers lead recurring sales, but given the different approaches that sales and project management demand, they are often underperforming. At BeLazy we are identifying and bridging the gaps that create inefficiencies...

Live Machine Translation Feat. Oddmund Braaten 16.06.2023

Some companies may begin using living machine translation to combat interpreter shortages and help break language barriers. Oddmund Braaten joins us to explore some potential risks with doing so and how we can utilize live machine translation conscientiously and helpfully. About Oddmund Braaten: Strategy and Business Development leader who combines innovation and execution to grow successful busin...

AI & Careers in the Language Industry feat. Michael Klinger 15.06.2023

AI in the globalization industry is here to stay. What should language owners and personnel do? Well, when everyone else is doing it, it might be time for you to start doing it too. In this episode, Michael Klinger and Alex Yanishevsky will discuss careers, jobs, and opportunities where AI and the language industry intersect. About Michael: Michael has twenty-five years of experience in the global...

The Limits of AI with Language feat. Kirti Vashee 12.06.2023

There is much talk about reaching artificial general intelligence but should we be worried that the machine is shortly going to take over all kinds of knowledge work, including translation? Is language really something that machines can master? In this episode, Kirti Vashee joins us to talk about the limits around large language models. ChatGPT’s still got its fair share of limitations! About Kirt...

AI Dubbing: How Technology Unlocks Global Content feat. Valentin Marchenko 05.06.2023

Technology changes the way we communicate, and the way we communicate influences the amount of information we share with one another. And that requires new ways/workflows/technologies to process, adapt and even localize the information so it can be received on the other end of the line. Current technologies allow the content to spread seamlessly across the globe, and if the global content was pred...

Translation Technology Revolution feat. Bart Mączyński 25.05.2023

Did you know that the amount of content humanity produces daily is estimated to be 2.5 quintillion bytes? That's more bytes of text than stars in the observable universe. About Bart: Bart Mączyński, VP of Machine Learning at Language Weaver, shares with us how the translation industry is coping with the explosion of content and the challenges it faces in meeting demand. About Nimdzi Live: There is...

Right Tools, Right Time, Right Workflow feat. Tim Jung and Joshua Pine 24.05.2023

Hyper-localization is an increasingly important part of the globalization and localization industries. Tim YoungHoon Jung explores important considerations that LSPs must make when working with dialectal and cultural variances within the same country. This is also an article from the Feb '23 issue of Multilingual Media. About Tim: Founder and CEO at XL8, a machine translation services provider. He...

The Rise of AI-Drive Applications in Translation feat. Stefan Huyghe 02.05.2023

The Rise of AI-Drive Applications in Translation feat. Stefan Huyghe Stefan Huyghe recaps some of the technologies and perspectives that some innovative localization teams from BLEND to Subway — yes, the sandwich company — shared at the GlobalSaké's Interactive Virtual Event from last year. This article is also published in the Feb' 23 issue of Multilingual Media as The Real-world AI-driven Applic...

China: The Bright Side of Producto L10n feat. Zhongjun Ge 25.04.2023

In China, localization is different. In today’s episode we talk with Zhongjun Ge about the complexities of localizing in China. Some topics we will cover include -- Tech in China in the past: For Chinese users only -- Tech in China now: Born global -- Key points to make better product localization -- The bright side of product localization in China About Zhongjun Ge: Zhongjun Ge is leading a produ...

More with Less: Reducing Localization Costs During Economic Downturns feat. Jonas Ryberg 24.04.2023

“More with Less” is a common refrain for localization directors. During challenging economic times, the need for localization does not go away, but as budgets are being cut, localization professionals need to get creative. How can buyers leverage their supply chain to optimize the localization spend? How is technology helping to resolve the challenge? What role do we expect Chat GPT to play in the...

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