Nimdzi Insights
Nimdzi LIVE!
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time.
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Episodes
The Best Global Websites (and why) feat. John Yunker 22.03.2023 49:38
Today we hear why websites like Wikipedia, Airbnb and Bosch made it to the top of the annual web globalization report card. Also hear the latest language trends and global navigation best practices. The discussion features the 2023 Globalization Report Card in an engaging conversation with John Yunker, co-founder of Byte Level Research. About John Yunker: John Yunker is co-founder of Byte Level Re...
All you Want to Know About the 4-Day Working Week (feat. Diego Cresceri) 16.03.2023 44:58
This live shows how Creative Words implemented the short working week, what challenges we faced, how they addressed KPIs, and why this was a good idea. About CreativeWords: is a localization company based in Genova, Northern Italy. Their services range from translation and localization to transcreation, machine translation post-editing, copywriting and copyediting, and much more... About Nimdzi Li...
A Personal Journey Through 30 Years in L10n (feat. Matthias Caesar) 23.02.2023 53:30
A Personal Journey Through 30 Years in L10n (feat. Matthias Caesar) Is there a perfect size for an LSP? And how tech changed and changes the way we work in the language industry. Matthias Caesar started in this industry almost 30 years ago. With his first company he learned a lot about how localization works in the 90th by collaborating with clients like Microsoft and Amazon. The EEIG (a European...
Global Trends in Marketing Localization 2023 (feat. Phill Brougham) 03.02.2023 1:03:11
Global marketers need to engage new and existing customers with great content in their local language. But the challenges of telling the brand story to international audiences can ramp up quickly. In this session, we'll explore fresh insights from 1,600+ marketers in 8 countries: -What approaches are they using to get excellent quality as their organization expands internationally? - How are they...
The Surprising Story of an LSP 'Exchange Program' (feat. Myriam García and Daniela D'Amato) 30.01.2023 48:07
The Surprising Story of an LSP 'Exchange Program' (feat. Myriam Garcia Vizuete and Daniela D'Amato) Two think-alike LSPs share their successful experiment of a “business exchange” of talents, best practices and techniques to find solutions to many everyday business problems. About Myriam: Operations Manager at Kobalt Languages. Holds a degree in Translation and Interpreting from the Universitat Po...
Tech-enabled Video Quality (feat. Oscar Martinez) 23.01.2023 46:42
Tech-enabled Video Quality (feat. Oscar Martinez Diaz ) Get ready for the launch of the Quality Control tool "fly.qc" that will save massive amounts of time when reviewing localized video versions. More than just a tool is a global re-thinking of the QC method used in Video Localization. About Nimdzi Live: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk...
Support for Translators Without Borders (Feat. Aimee Ansari) 21.01.2023 1:04:34
CLEAR Global and TWB achieved a lot in 2022. But, there’s so much more to do and we need all the support we can get. Learn how you can help grow our language technology solutions in 2023. We’d like to build more tools to help provide vital information about global issues, such as climate change, forced displacement, public health, and women’s reproductive health and rights. CLEAR Global is the org...
An LSP Owner's Exit Experience (feat. Michele Hecken) 20.01.2023 56:53
Mergers and acquisitions are commonplace in the language services industry, but sometimes not very well understood to the uninitiated. Today we will talk with somebody who has gone through the M&A process from the perspective of an LSP owner who sold her business. In early 2019 RWS acquired Edmonton-based company Alpha Translations for USD 6 million (cash). Michele Hecken, the former owner of...
Competing with the big boys (feat. Filipe Tiago Stankovic) 07.12.2022 1:00:55
Although LSPs of different sizes tend to compete for different types of clients there is occasionally some overlap. In a world where we are constantly reminded of all the mergers and acquisitions that are happening and where more and more translation companies are betting on size and scale as a differentiator it is important to remember that in this industry of scope, not scale, there are still pl...
Interpreting Technology Trends (feat. Sarah Hickey and Rosemary Hynes) 03.12.2022 1:05:18
There are nine categories of language technology and each plays an important role in a mature localization program. This year’s Language Technology Atlas is dedicating a special section to virtual interpreting technology (VIT). In this broadcast, Chief Research Sarah Hickey and Interpreting Research Rosemary Hynes will walk us through this special section with the interpreting tech trends. Still w...
Tips for Troublesome Terminology Technology (feat. Vassilis Korkas) 09.11.2022 56:56
Tips for Troublesome Terminology Technology Introducing a tailor-made workshop, in collaboration with Nimdzi, aimed at buyer-side localization teams. Understand the fundamentals of terminology management, best practices, human and technological challenges - and take your glossaries and terminology resources to the next level. About Vassilis: Vassilis is the COO and one of the three co-founders of...
RESULTS: DEMT Evaluation Report (feat. Anne-Maj van der Meer, Amir Kamran, & Achim Ruopp) 13.08.2022 55:53
The results are in: TAUS Date-enhanced Machine Translation (DeMT™) improves MT output of the major MT engines with an average of 25% in BLEU scores. In this session we'll discuss the process of creating gold standard test training sets as well as the results and findings of external-party evaluations on these datasets. For further reading before or after the event, you can check out the TAUS DEMT...
Research on remote teams and global dispersion in l10n industry (feat. Angelica Perez) 12.08.2022 52:12
After the pandemic, companies reluctant to recruit outside the city limits understood this is totally feasible, and discovered the benefits of having staff working from anywhere in the globe. Global teams are the new norm. Today we speak with global team staffing expert, Angelica Perez of Delsur translation and Pampa talents and review the latest (never before published) research from Nimdzi Insig...
Live stream in multiple languages in 2023 (feat. Alvaro Montoya) 11.08.2022 52:52
In this episode, we speak with Alvaro Montoya about some easy-to-implement solutions global organizations, LSPs, and virtual platforms can use to live stream in multiple languages with remote interpretation. We will be covering two different solutions: Solution 1: Browser Extension Solution 2: Multilingual Video Player More specifically we will look at: 1. How do these solutions work? 2. What are...
Endangered Alphabets: Why Are They Vital? (feat. Tim Brookes) 10.08.2022 58:42
More than 85% of the world's writing systems are threatened, and with them the entire written record of their culture of origin. How does script loss affect a people--and why are so many cultures working to revive their traditional scripts or create new ones? Our guest: Tim Brookes is the founder and executive director of the Endangered Alphabets Project. Since 2010 he has given talks/exhibitions...
The Unique Aspects of Translation for Academic Publication (Ft. Avi Staiman) 09.08.2022 52:44
This live stream would cover the unique aspects of translation for academic publication and how to leverage academic know-how and expertise to add value to universities and research institutes and help them raise their profile. About Avi: Avi Staiman is the founder and CEO of Academic Language Experts, a company dedicated to assisting academic scholars to prepare their research for publication and...
Two Days to Level Up your Sales Team (feat. John Flannery) 08.08.2022 27:32
We will discuss how LSP can approach the market in a way that helps to differentiate themselves from the competition to drive revenue. The tactical execution of your strategy has never been better defined for you to execute right away after attending this Workshop. About John Flannery: John is a Sales Executive with 35 years of sales, sales management, and business ownership experience. He and his...
Introduction to L10n Industry Terminology (feat. Nika Allahverdi) 07.08.2022 1:09:40
We love our acronyms and special terms in our industry... But they can be intimidating to newcomers. They don't have to be though! Come and learn all the silly words we use in our industry in under an hour. Since we are live, you can ask questions and tell Tucker to his face when he is wrong. Come have fun with us. About Nimdzi Live: There is a shadow industry driving the growth of ALL global bran...
Marketing 101 for LSP Marketers & Business Owners (Feat. Lucy Kikuchi) 06.08.2022 56:51
From understanding your ICP to aligning sales and marketing teams, we look at the challenges that LSP marketers and business owners face as well as the opportunities that arise when we overcome them. Would you like to be a guest on Nimdzi Live? Or you know somebody who should? DM Tucker or reach out to info@nimdzi.com so we can coordinate! Music used in this stream is fully licensed by Nimdzi Insi...
LSPs as growth enablers – A new paradigm? (feat. Olivier Marcheteau) 05.08.2022 1:00:06
It’s a known fact that Translation & Localization go well beyond language and that the industry has long embraced a combined and ever-growing human+technology approach. Many providers now position themselves as partners – with internationalization and content management as the buzzwords. But when you go beyond that and become a growth enabler for your customers by turning their content into va...
Hacking into Language Services (feat. Jesse Glaesman) 04.08.2022 48:36
Cybersecurity remains a hot topic across all industries, but understanding how security and threats impact Language Services can help you prioritize your efforts while adding value and strengthening your security posture. In this episode, we invite Jesse Glaesman, cyber security expert and Director of Information Security at Akorbi. About Nimdzi Live: There is a shadow industry driving the growth...
Why Africa? (feat. LocWorld and Anne-Marie Colliander Lind) 03.08.2022 48:01
If you are not registered for #LocWorldWide46 Africa, don't worry. THere's still time. Today on Nimdzi LIVE! we talk with Localization World's Anne-Marie Colliander Lind with a free preview of the events to come. Don't miss out. A sneak peek of what LocWorldWide46 Africa offers: Multiple tracks of informative sessions from seasoned professionals, with opportunities for questions and answers. Recor...
International SAP Roll-Outs; The good, bad, and ugly (feat. Christopher Hearn) 02.08.2022 57:13
Implementing and rolling out SAP solutions internationally can be a huge challenge with many language-related risks for project success. This livestream will look at what that means and how to avoid the "bad and ugly". We will look at some real-life examples and share some best practices. About Our Guest: Chris Hearn has a wealth of experience with SAP, international rollouts and all language-rela...
Look Cooler on Linkedin in 2022 (feat. Stefan Huyghe) 31.07.2022 1:00:58
Seven seconds. That's how long you have to make a good first impression to prospective clients or employers. In 2022, that first impression is most likely going to happen online. Is your In 2022, those first impressions happen online. What will people remember about your Linkedin profile after only seven seconds? Today Tucker is joined by Stefan Huyge, globalization industry observer and reporter,...
CONSPIRACIES in localization - a Friday Chat (feat. Adam Asnes and listener call-in) 11.02.2022 55:58
“Impressed by the level of inadequacy shared around the world these days, we have taken it upon ourselves to make our very own collection of myths and beliefs about the translation and localization industry.” - Nimdzi Insights The Language Industry Conspiracy Chart, first published by Nimdzi Insights in 2022, is a somewhat tongue-in-cheek look at some of the commonly held beliefs/misconceptions in...
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