New School of Marketing

In this episode I talk about lead magnets. You'll learn what a lead magnet is, why you need one for your business and how to create one. In short, a lead magnet is something you give away in exchange for an email address. It should offer value, be what your audience needs and in a format they prefer to consume. Inside this episode I give you 10 ideas for a lead magnet for your business. Tune...

In this episode I talk about common mistakes I see people make with Facebook ads and what you can do to avoid them. Right now there are so many changes happening in the ads landscape so I really want to give you some insights into what you should avoid so that you're setting yourself up for success.  One of the biggest and most important things with Facebook ads is testing, as long as you rem...

When I create podcast content I really want to make sure that I’m helping you, my listeners. So when I asked in my free Facebook group what you wanted to hear, the topic of the recent iOS changes came up. So this episode is all about navigating the recent iOS changes. First, let’s take a look at what this actually means, because you may not be fully aware of it.  At some point last year Apple rele...

Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent testing, measuring, tweaking, optimizing. Whilst I have a fairly good idea of what is working in the market and what isn’t, I never take that at face value. Everything I do is tested first because every business is different, every market is different...

Launches are quite common in the online business space, especially among course creators and coaches. With launching comes launch stress, imposter syndrome and sometimes even burn-out. As entrepreneurs, we need to manage and protect our energy, and it's no different during a launch or in our everyday business life. In this episode I speak with Amanda Freeman about how to manage your energy du...

You’ve created your course. You’ve set a dollar amount for your program. You’ve done the research on your target market. You’ve created your sales page. You’re open for business.  … only to hear crickets. What you failed to do was create a strategy to launch your beautiful creation. In this episode we’re going to focus mostly on online course launches, but a lot of these elements are relevant for...

Marketing seems to often have such a bad rep, and as a marketer this makes me sad.   Marketing can be beautiful, powerful and done with heart and mind.  In this episode I speak with Jane McKay about marketing with heart and mind. We talk about setting goals, what a personal brand is and how it's the answer to building authority, how mindset is everything in business and why numbers are so imp...

In this episode I talk about the two types of ads that you should be running all the time because they help grow your audience.  We dive into: Video view ads Social engagement ads So we’re not talking about the only ads you should be running, but some ads that I think you should be running all the time in addition to retargeting ads. These ads help grow your audience and with a larger audience you...

In today's episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins.  Rose is both a Facebook and Pinterest advertising strategist, so she's well positioned to give us a good look into both platforms and talk about which one is better (or not).  We talk about why Pinterest ads are so good, what's different from other ads types, what you need to do before running Pinte...

In this episode I give you my take on the 5 must-have custom audiences to use in your Facebook ads. There are so many options for targeting, but most of the time we think about cold audiences first. Of course those are important, because we want to attract new people to our business, but we shouldn't forget our warm audience.  Often our warm audience is much more ready to purchase, so these 5...

In today’s episode, I speak with Lorraine Hamilton, the coach's coach, about living your technicolour life. We dive into what holds most people back from living a life that’s aligned with their dreams and goals and what steps you can take to living a life you desire. We also talk about making a living from making a difference and how this is different for everyone. Tune in to learn more about...

Today I want to talk about analysing your Facebook ads results, what to look at and what it means.  Facebook ads manager dashboard gives you a lot of information and it can be quite overwhelming if you’re not familiar with it or know what you’re looking for.  When you open up the dashboard you’ll be presented with the default columns that focus on performance.  It’s a really good start, but it doe...

As I was thinking about topics for the podcast and tuning in to some online conversations, I once again was surprised by all of the opinions on Facebook & Instagram ads.  Everyone seems to have something to say about them so I wanted to chime in and give my take on things. In this episode I talk about what Facebook & Instagram ads can and can't do to hopefully clear up some common mis...

At the time of this podcast episode going live I’ve just opened the next live round of my Facebook Ads for Online Stores course and I can’t wait to teach another group of awesome online store owners how to run their own Facebook ads.  In this episode I want to talk about retargeting ads for e-commerce and why they’re so good.  According to Business Insider it turns out that 97% of people who visit...

Last year I started this podcast and it has been an exciting journey. In today's episode I talk to Lyndal Harris about how launching a podcast can amplify your business. We dive deep into what podcasting is, why it's a unique form of marketing, what the benefits are and Lyndal gives us tips on what to talk about on your podcast. When I first thought of launching a podcast I was worried a...

Today I want to talk about an important marketing topic and how it ties in with Facebook ads. I’m talking about the customer buying cycle and Facebook ads.  The customer buying cycle is an important part of your customer journey and it really pays to spend some time thinking about it.  It will literally help you with any marketing activity that you do.  Firstly, let’s look at what the customer buy...

As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (because that's something every business owner wants, right?!)...

You might have been thinking about running Facebook & Instagram ads but you're unsure if you should learn to do it yourself or if you should outsource them. I understand that maybe you think running facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.  Tune into this episode, because I’m going to give you some insights that might change your mind or at the ver...

In this episode I speak with Lauren June about processes and systems to increase your bottom line. The foundations of your business are built on systems and processes, without them it's hard to grow and scale your business. Listen in if you're in business and know that you need to get processes in place. We talk about where to start and how to set up the foundations of your business so t...

My conversations with online store owners usually go like this: "I'd really like to sell more, can you help me do that?" and my answer is usually " do you have an hour?" There's so much that goes into selling more of your products with Facebook and Instagram advertising. In this episode I talk about how you can use Facebook and Instagram ads to sell more of your produ...

Every marketer I know will talk about how it's incredibly important to know your customer. In this episode I talk with fellow marketer Amy Annetts about getting under the hood of your business is the best thing you can do and why. We dive into customer personas and demystify the art of creating them. If you haven't got a crystal clear picture of who you're talking to online, listen...

When you start running Facebook and/or Instagram ads you’ll be getting tons of data that you might not quite understand or know what to do with. So I’d like to talk about which advertising metrics you need to watch. Of course it all depends on what you’re trying to achieve with your ads and how you have set them up, but we’ll go through a few scenarios that will help you understand your numbers be...

Clubhouse is taking the business world by storm and many business owners are taking the opportunity it offers. One early adopter of Clubhouse is Kate Toon and in today's episode we talk all things Clubhouse. Learn more about the platform, hear how Kate is using it for her business, find out how you can join the conversation too to use Clubhouse to grow your business. Tune in now 🎧 Connect wi...

Facebook advertising can be a little daunting when you don't know where to start. There are a few things that you need to know before you dive in. In this episode I talk about where to start with Facebook ads and what you need to do first. The resources mentioned in this episode are: Pixel series:  https://www.biancamckenzie.com/what-is-a-facebook-pixel/ http://www.biancamckenzie.com/facebook...

If you’re starting your business or thinking of starting one, this episode is jam packed full of gold nuggets for you.  Kerry and I talk about DIY marketing for small businesses. We talk about the best starting point, what marketing tactics and platforms to consider, things to consider when DIYing and a few other things we’ve learned along the way.  It was so good to chat with Kerry and hear her t...