New School of Marketing

[Replay] This episode was another favourite. Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this. So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients. This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll prob...

Another replay for you to enjoy. I get asked this question a lot, so here's my answer. Should you run Facebook & Instagram ads in your business?  I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes. And you’re right, I do think that most businesses could benefit from Facebook advertising...

In today’s episode I want to talk about how you can improve your website to improve your conversion rate. I’ll be focusing on e-commerce stores here, but if you’re a coach or have a service based business, this could apply to you too.  When we talk about conversion rates, I’m talking about the percentage of people that purchase something from your store vs the amount of people visiting your websit...

This episode was a past favourite, thank you all for listening in.  In this episode I speak with Rose Guthrie about Pinterest ads, or Promoted Pins. Rose is both a Facebook and Pinterest advertising strategist, so she’s well positioned to give us a good look into both platforms and talk about which one is better (or not). We talk about why Pinterest ads are so good, what’s different from other ads...

Another star episode from the archives.  This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs.  For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be...

This is one of my most downloaded episodes and deserves to be bumped up. Enjoy! This episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you...

Welcome to the New School of Marketing podcast. This is the last episode of the year and I want to say a big thank you to everyone who has tuned in this year. I really love creating this content for you and I hope that it has been helpful for you in your marketing journey. If you’re new here, welcome and I hope my insights, tips and tricks and interviews with amazing people will help you on your j...

For the past few weeks I’ve been looking at my business and thinking about what I’d like to do in 2022 and what I’d like to stop doing. It’s a great time for a stocktake and then plan for the year ahead. So let’s look at the future… but first, we need to reevaluate the past.  It’s important to look back and take stock so that you can focus on what worked and do more of it, but also, I want you to...

As a boutique agency that manages a number of clients’ Facebook and Instagram advertising campaigns we’re all for advertising. A larger number of people are using social media, and with that the number of business using social is rising too. This means it’s getting harder to be seen in the ever busy newsfeed.   This was true last year, and it’s even busier now.   Paid media can help your business...

December is well and truly here! If you haven’t planned your social media for the silly season yet, NOW is the time to get started. Raising brand awareness, attracting more clients to your website and improving engagement online, takes time, so the earlier you start the better your results. And if you’re listening to this episode well into December or the new year, that’s what I advise you to focu...

It’s the end of November and we’re well and truly into the holiday swing here in Australia. Streets and shopping centres are decorated. Sale signs are coming out and it’s taking me longer to find a park near the shops. Most of the time I feel immensely grateful for having an online business that’s seemingly not affected by the holiday madness. My products and services aren’t particularly seasonal...

So you have followed all the steps, you have implemented your pixels, created your images, written your copy and started your advertising campaign…. Only to see it fall flat on its face and get nothing in return. Sadly I hear this story too many times. I hear of entrepreneurs full of enthusiasm and optimism diving head first into Facebook ads, only to be disappointed with what they find…. Mostly a...

We’re only a few weeks away from Black Friday. One of the biggest sales events worldwide. Traditionally US based, Black Friday is now also quite ingrained in Australia and many retailers join in.   In this episode I want to talk you about Black Friday, whether you should participate and if you do, whether you should advertise. First of all, it’s entirely up to you to decide whether you want to par...

I often get asked what to spend on Facebook ads and to be honest, there is no right or wrong answer.  Each of Facebook’s objectives will come with its own costs and results, which will be your indication of spend after testing some ads.  It often also depends on the strategy and flow of your ads. For example, have you warmed up and nurtured your audience before showing them a sales ad? This approa...

Content creation is something every business owner should be familiar with. It's part of the building blocks of business. In this episode I talk to Mel Daniels about the overwhelm of content creation and how to reduce that feeling of overwhelm. To my surprise I learned so much from Mel and there are definitely steps I'm going to take in my own business in terms of content creation. Tune...

While the majority of my work as a Facebook ads strategist is focused on online course launches, I do serve a handful of e-commerce clients as well and their ads strategy and approach is somewhat different from online course providers. For online course providers the majority of the work I do is list building and launches.  Every so often I get questions about e-commerce ads and whether List Build...

Even though this episode is titled 'What to do when your marketing fails', I want to open up by saying that there is no such thing as failure in my mind. I see each obstacle as a learning opportunity rather than a failure. With that in mind I want you to look at your marketing activities as learning opportunities and let the data tell you what’s not particularly working for you and use i...

As someone who manages Facebook ads on a daily basis, I get to talk to lots of people about whether or not a business  should advertise on Facebook and Instagram. It’s really fascinating to hear people’s beliefs and opinions about ads. Sometimes I wonder where they got certain information from.  That’s why, in this episode, I want to tackle some of the myths I’ve heard people say about Facebook ad...

The more I speak to people about Facebook and Instagram ads, the more I realise that there is still so much mystery around this amazing way to support your business growth. Facebook ads are not rocket science but I know that many of you are unsure about what it could do for your business, or if you’ve tried them you may not have had the results you were hoping for. That’s why I want to share these...

I’m not sure if you set goals in your business and if you specifically set marketing goals, but hopefully after today’s episode you will. I generally do my planning and goal setting in November/December of the previous year, although this year I was a bit late because the pandemic had me all shaken up and it was kind of hard to see where things were going.  And right now that’s still the case for...

In today’s podcast episode I want to talk about tracking your Facebook ads.  What I’ve noticed is that since the Apple iOS updates last year, tracking isn’t as accurate in Facebook ads manager.  In a way it’s not surprising because when people opt-out of tracking it’s not fed back to Facebook so there are gaps in the data. This gap in the tracking data is extremely frustrating for anyone running a...

In this episode I want to talk about Facebook ad objectives; what are the options and which one do you choose? Before you pick any of the options that Facebook offers you, you need to be crystal clear on your goal for your campaign. What do you want to achieve with your ads? Knowing what kind of results you want for your ad campaign helps you select the right objective, which helps your campaign p...

In today’s episode I want to talk about marketing tactics for your ecommerce store. And if you’re not an ecommerce business, don’t leave just yet because this is actually quite relevant for you too.  With so many marketing options available to us, it can sometimes be hard to choose where to spend our time. I’d love to talk about this a bit more because there is really no one size fits all in terms...

If you’re in business you’ll know that Facebook and Instagram constantly keep changing. As an ads manager this is extremely frustrating but it often also opens up new opportunities.  Whereas in the past the changes mostly involved the Facebook ads dashboard and how it operated, this year and some of last year we’ve seen major changes to the advertising industry and things are really different.  It...

Over the past week I’ve had the same conversation a number of times so I thought it would be good to share it in this podcast episode.  I’ve spoken with a number of people about creating online courses and how unfortunately a lot of people skip a few steps in the process. You see, creating an online course is a brilliant way to package up your knowledge, and I’m definitely not trying to stop you f...