New School of Marketing

It’s my mission to make marketing easy and fun, because it’s something everyone can do. I have to admit, there have been times where I’ve fallen out of love with marketing. Yes, it happens to all of us I think. But then I realised that I’d been comparing myself too much because of all the things I see on social media.  So I took a step back, had a really good journaling session and it became clear...

A few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends.  I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends a...

Today's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics. Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow y...

On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding). As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your we...

In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them. Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership.  So what happens with a client launch is that we spend a certain amount of time building u...

In today’s episode I want to talk about 3 things successful online store owners do regularly. Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line.  These 3 things will make a big difference if you do them regularly - it's the key to your store growth.  Tune in today 🎧 Send me a message...

Today I want to talk about Facebook ads for your store, and whether it will work.  I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment.  Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to.  Let me explain. You most likely want to...

Facebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over. Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays. The ads landscape has changed a lot. There are more playe...

Marketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you.  Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing.  In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it...

There are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content.  Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy c...

We’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday. We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on....

I want to talk about the one thing that is absolutely essential for successful ads. It’s essential for successful marketing. It’s essential for a successful business. Without this part you can apply all the tactics you like, but you won’t sell a thing.  It’s the one thing every marketer will go on and on about. For good reason. Tune in to learn what you need 🎧 Send me a message right here Support...

With the end of the financial year looming it’s time to clear some stock and make space for new products right? If you want some ideas on what to do to sell some of that current stock, listen back to episode 83 where I give you marketing ideas for the end of the financial year.  In this episode I want to talk about one of my favourite things. List building, but in particular - how to grow your ema...

There are so many personality assessment tests available and I'm sure you've even taken some of them. I have to be honest and tell you that I had never heard of the Enneagram until I met Samantha Baldock after moving to Tasmania (Sam lives only 10 minutes away from me). The Enneagram was a complete mystery to me before this podcast and I've loved every minute of talking to Sam about...

Say the word productivity and you have my attention, especially with two kids in my life. In this episode I speak with Tanessa Shears about getting more done by eliminating brain fog with biohacking. I'd be lying if I said I didn't learn a ton in this interview. It's literally jam packed with really interesting research that I didn't know, and I've taken so much out of thi...

Sadly trolling is part of online business and at some point you might see some negative comments on your ads or your posts. Inside this episode I share tips on how to deal with these comments and how to stop it from happening again. Tune in to hear more about trolls (not the cute pink fluffy ones) Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Faceboo...

I know it’s only May but if you’re in Australia that means the end of the financial year is not far off and it really means that if you want to host a promotion for it you need to start planning your offers now.  If you’re an eCommerce business you’re probably used to planning ahead. You’re probably ordering Christmas stock and organising your December promo calendar already.  Anyway, the end of t...

While I’ve been on maternity leave, and technically still am, I’ve kept a close eye on what’s happening with Facebook ads and my small and mighty team as well as my peers are keeping me in the loop. So in this episode I want to dive into what’s working right now and share Facebook ads tips from the front line. Firstly I want to mention that the Facebook ads landscape has changed a lot in the past...

The last few weeks there have been lots of conversations in my peer group about list building and how important it still is for businesses. Especially for coaches, course creators and service based businesses but equally so for e-commerce businesses.  It made me think about this topic more, and how this information should be shared further and not just kept in my peer group of ads managers.  So in...

Setting up an ecommerce store and selling your product is one thing, but there’s so much more to selling a product. So let’s talk about packaging and why it matters. Online shopping is huge. People get parcels every day. I actually pick up parcels from the post office regularly (yes, my secret is out).  My online shopping experience doesn’t end when I add things to my cart and check out, I’d argue...

One of the most important things in running a business is to know who your customer is. It's something I always come back to, because if you don't have a very clear understanding of who you're selling to it becomes incredibly hard to sell what you offer. That's why I'm sharing this episode from the archives. Tune in and find out who you're really selling to.  In this...

Each year I talk or write about mistakes and Facebook ads, and most of the time they’re quite similar. Although, I often don’t see things as mistakes but rather learning opportunities.  Anyway, instead of looking at the mistakes that people usually make (and repeating myself), I’m going to focus on what has changed with Facebook ads recently and where I see people going wrong right now.  Tune in t...

This is probably one of the topics that's most needed, especially because I hear of so many people being disappointed with Facebook ads when they first start out. So if you're new to ads, tune in to this replay episode.  ----------------- Facebook ads constantly change and it’s a constant game of test and measure. Even for full-time ads managers like myself. Most of my days are spent tes...

It’s mid March and on the 6th of this month we welcomed our baby boy into this world. He was very speedy, giving us barely enough time to get to hospital. These first weeks with him home have been a massive adjustment but I’m loving it, he’s a pretty relaxed baby.  A few weeks ago, in episode 72, I spoke about improving your website to improve your conversion rate. In today’s episode I want to tal...

Another fantastic episode from the archives 👇 ------------- As a (new) business owner we juggle so many aspects. We're the marketing team, sales team, delivery team, bookkeeper and we do all of the tasks that come with running a business. In today's episode, I talk with Angela Henderson about the sales aspect in business and what to focus on when you want to skyrocket your sales (becaus...