New School of Marketing

The Facebook ads landscape is forever changing and sometimes ads work really well only to tank the next minute, so when I first learned about this strategy I was skeptical but hopeful. It's now a strategy I implement for all of my clients because it makes all other advertising campaigns perform much better. Tune in to learn the Facebook ad strategy that will boost your results. ------------ L...

Social media is a hungry beast that constantly needs feeding. Or at least that’s how I see it. I have long had a love/hate relationship with social media, on one hand I love it as it’s a tool to get in front of new people, build authority and generally be visible in your business. On the other hand though, I hate being at the mercy of the algorithm, with posts not being seen by anyone who has expl...

In this episode I talk with Tash Corbin about heart-centered, consent-driven marketing. We explore what it means, why it matters so much and what you can do to make sure that you're marketing 'the right way' in a noisy world. Tash Corbin is a business mentor, specialising in consent-driven, heart-centred marketing. She hosts the Heart-Centred Business Podcast, and supports entrepren...

This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.  There were just so many assumptions that I pretty much rolled my eyes and cringed.  And by no means do I want to ignore the economic situation or no...

Businesses change all the time, and sometimes we don’t really see this. Most of us only share the highlights and Instagram worthy content but building, and maintaining a business is hard. It’s very much an up and down roller coaster ride.  Our lives keep changing too so it’s totally normal for our business to change. There are good times and bad times, and as much as we don’t want the bad times so...

As businesses continue to rely on social media to reach their audience, many business owners have explored boosting posts to increase their visibility. But, is this really an effective strategy? In this episode, I'll tell you why boosting posts may not be the best use of your social media marketing budget and how you can achieve better results with other strategies. Tune in 🎧 --------- Learn...

This whopper episode covers just about everything you need to know about starting and building a business in Australia. I talk to Chris Davis about what someone needs to know and do when they're starting a business in Australia. This is the longest episode I've ever recorded and it's so full of tips and advice for anyone who has a business so tune in today. Chris has had over thirty...

If you’ve been tuning in to the podcast for a while you’ll know that I’m an advocate for attracting leads, because without leads your business is simply going to stall.  You need leads to be able to keep selling. There are many ways to attract leads and you shouldn’t put all your eggs in one basket, so while I talk about Facebook ads a lot, it’s not the only way to attract leads and nor should it...

The past few weeks I have had multiple conversations about making mistakes in business and getting negative reviews. If you’re human you’re going to make mistakes, it’s inevitable. It’s not a bad thing to make mistakes, it’s going to add to your learning experience and it’ll help you grow. I often have to remind my daughter that she didn’t know how to walk when she was born and to learn to walk sh...

In this episode I talk with photographer Gemma Carr about how photos and photography can benefit your business and how to get the right photos for your business. We also talk about using photography for good, how to align what you do in business with your values and how to avoid hustle culture. This episode is full of gems and if you're wondering how to stay on your path, build a sustainable...

In today's episode I want to talk about a Facebook ad strategy that has been overlooked for years but I see more and more people use it, and for good reason.  If you’ve been advertising on Facebook for years you’ll have noticed that quite a lot has changed. It’s getting busier, harder to stand out and the cost keeps increasing.  So rather than using the same old strategies, advertisers have h...

I’m really excited about this episode and have been having so much fun with creating it. AI - artificial intelligence - has been around for quite some time but now it’s becoming more accessible to all of us. I’m not sure if you’ve had a play with it yet but I had a good play with it for this episode and while it gave me some pretty good answers, I definitely had a whole lot to say and add haha. I’...

I'm so super excited to have the amazing Leonie Dawson on my podcast to talk about marketing without social media.  We chat about: Leonie's journey in business Why she decided to ditch social media for two years How that went for her Why she decided to bring it back and how What she would do if she were starting from scratch right now Lots of other gold Leonie nuggets Tune in to this epi...

Today I want to talk about podcasting and why I think it’s a great idea to start a podcast for your business. Now, don’t get me wrong, podcasting isn’t for everyone but many of you could grow your business with a podcast.  Let’s look at how a podcast can help you grow your business.  It positions you as a thought leader and industry influencer One of the best things about podcasting is that anyone...

Ok, let’s talk about leads and how to grow your leads, because without leads your business will dry up. You need leads to fuel your business.  Let’s first determine what a lead is. A lead refers to contact with a potential customer. Some people would also call it a prospect.  We can also think of a lead as someone who is interested in what you or your company has to offer and the aim with marketin...

We’ve been out and about a bit more than we normally do and ever since moving to Tasmania I’ve been quietly spying on all of the local businesses that we engage with. I recently learned that there are close to 40,000 small businesses in Tasmania and the majority of them employ less than 20 people. So we’re definitely surrounded by small businesses here.  That’s why I thought it would be great to t...

I’m not sure if you follow many Facebook ads managers or ads coaches, but because I show an interest in Facebook advertising and marketing I get served up a lot of ads by other Facebook marketers.  And every so often I see an ad in which the ad manager guarantees a certain result. There are even ads that promote a deal where you don’t pay if they don’t get you results.  Sounds amazing right? I mea...

Last week I looked at the year ahead and shared some predictions with you. In this episode I want to share the one marketing strategy you need in 2023 (and probably every year after that).  The one marketing strategy that gives you the highest return on investment and has for years.  The one marketing strategy that allows you to build closer relationships with your audience.  The one marketing str...

Now that we’ve sliced the top off 2023 and people are getting back to business, I’d love to have a peek into my crystal ball and talk about what I think 2023 has in store for us.  Before we leap in, let’s have a look at 2022 and take some lessons on-board because gosh it was an interesting year.  2022 saw a lot of businesses struggling and many had to pivot or go under. It was quite a challenging...

Your ideal client has money to spend, they have certain priorities in life, so let’s figure out how to find them so that they spend their money with you. I’ve spoken plenty about how important it is to know your ideal client, and it’s more important than ever. Facebook, Instagram, Tik Tok, and a gazillion other online spaces.. it’s where your ideal client hangs out every day, but you really don’t...

In this episode I want to talk about email marketing. If you’ve been following me for a while you’ll know that I’m a big advocate of list building and having a community of people who have said ‘yes I’d love to hear more from you’. Those are the kind of people who are into you, they’ve said that they are interested in what you do and want to hear more.  If you’re not sure why you should be buildin...

Today I want to talk about improving your online store sales and it’s a flow on from last week’s episode because I wasn’t quite done talking about this. So let’s dive in. I’m going to give you 3 simple tips for improving your online store sales.  Make it simple and very clear  I’m not sure if you tuned in last week, but I mentioned that I went to order flowers to share our sympathies. I must have...

Today's topic might be an odd one if you basically live in the online world. I’m talking about myself here. I live and breathe online marketing, so I’m always surprised when I find out that a business doesn’t have a website. Ever since moving to Tasmania I’m finding that a lot of businesses don’t have websites and survive either by just having a physical presence or they see their social medi...

It's the CELEBRATION episode 🎉 Join me as I dive into how to determine your Facebook  & Instagram advertising budget by reverse engineering. If you're investing money in ads, you need to do this before you get started so that you're not blindly throwing money at Facebook. I'm also celebrating the milestone of reaching 101 podcast episodes and have a special offer for you (...

Let's talk about Black Friday sales. I’m super excited about this episode, which is interesting because I used to not like Black Friday sales.  I’m actually not a fan of sales in general, because it usually just trains your audience to wait for the sale. The only time I’m ok with a sale is if you want to move stock to make space for new stock, or for a really special occasion. Other than that...