New School of Marketing

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us f...

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and...

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks. You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effect...

In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play.  In this episode, I'll get into the importance of effectively communicating the valu...

I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up. I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads. Let’s dive into a few so you can grow your business.  F...

Let's talk about analysing your Facebook ads results.  We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for.  When you open up the dashboard, you'll be presented with the default columns that focus on perfo...

Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories.  Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss: What a book can do for your business Why it's essential to sha...

Today I want to talk about the one Facebook ad I will always choose over any others, and it’s quite relevant because I’m working on a client's launch right now.  It’s literally the one ad I’d choose if I had a limited budget (which, let’s be honest, most of us have). If you run a business that relies on leads, you could most likely benefit from this type of ad. Tune in to hear more 🎧 Send me...

I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or to tell me a story is totally my thing.  So when...

In today's episode I'm talking with Jody Milward, former Private Investigator and 2 x 7 Figure business owner. Jody is my personal ads mentor and we're talking about preparing the next generation of Paid ads managers. We dive into: - What made Jody want to train ads managers - Why women make good marketers - We hear a bit more about Jody's new program - What type of businesses...

Today I want to talk about unconventional and cost effective marketing tactics for business.  We’re all well familiar with social media marketing and websites, but that’s not where marketing starts or ends. There are so many ways to market your business and I’m not advocating to use all of them, definitely not, but I do want to talk about less used options that can be just as impactful and effecti...

I often talk about list building and having an email list and today I’m going to go deeper into it.  In my opinion, and I have to add that this opinion is backed up by statistics, so in my opinion it’s crucial to have an email marketing list. Sometimes it’s called an email marketing database, or subscriber list. Whatever the term, it’s a list of people who have given you their email address and co...

In this jam-packed episode I speak with Renae O'Neill about being a mum and having a successful business.  As I'm really only just starting the journey and Renae is further along in her motherhood journey I picked her brain on what's to come and got tips that I will no doubt implement along the way. We spoke about: Business in the early stages and how to best manage business and bab...

I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger.  Are you using Facebook messenger for your business? And if you are, how are you using it? It’s quite a handy tool, but sometimes it feels like just another thing to check right? But it’s a great way for potential customers to contact your business and have personlised i...

In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha).  Firstly, what are data driven decisions? Data driven decisions involve using quantitative insights to guide your marketing strategies and optimise performance. So they are...

In this episode I’d like to talk about ROI and Facebook ads.  ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so.  What does often baffle me though is that many people only look at ROI when an exchange of money is involved and not necessarily when they exchan...

Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how important it really is for brands to incorporate some PR principles. Tune in to learn about: - the difference between PR and marketin...

You’ve probably noticed how busy the online landscape is. Especially now that Meta has added a new platform, Threads. If you haven’t yet jumped on and know what it is, it’s basically similar to Twitter. There’s no need for polished images or perfectly written captions. It’s a place where you can be yourself and simply have some banter, at least so far that’s what I’ve noticed.  You might be resist...

Last week at an in-person event I jokingly said that I keep going on about how people need to have their foundations in place before they spend money on Facebook and Instagram ads, so that’s what this episode is about. I really want people to get the most from their ads budget and that only happens if you have all of your foundations in place. So, what do I mean by foundations and what exactly do...

I just wrapped up another launch with a long term client and I’d like to share what worked for this particular launch and what I see working for launches in general.  Inside this episode we'll look at the 4 types of Facebook ads that will maximise your launch success. Tune in 🎧 Links mentioned: Client Attraction Code ADvisory Send me a message right here Buzzsprout - Let's get your podca...

Today's episode guest is Jenn Donovan, a marketing thought leader, change maker, coach and mentor for small businesses.  Jenn and I talk about why you need to make marketing a priority and how you're leaving money and opportunities on the table if you're not actively and strategically marketing your business.  We also discuss: How small business owners can make room for marketing Wh...

Last week I was asked to speak at a local event, which was really awesome. I love hearing from other business owners and getting to know all of the amazing talent in the region.  It was at this event that we got talking about Facebook and Instagram accounts being hacked and what you can do to protect yourself from that, so I thought it would be a great topic for this podcast episode.  Because I’m...

I’m really excited about this episode, which is a bit odd because it’s not necessarily something new or something I haven’t spoken about before. In fact, I’m talking about it again because it came up in a recent mentoring session and I think some people skip this part or aren’t aware of it, or maybe not aware of the value of it.  What am I talking about?  I’m talking about the essential parts that...

How do you know if your Facebook ads are going to work? How do you know what your audience is actually resonating with and going to take action on? It’s all a bit of a guessing game right? And what you might click on doesn’t necessarily mean that your audience is going to click on it.  So what can you do? In marketing we use what’s called A/B testing, a strategy that involves creating multiple var...

In today's episode I speak with Dr. Hazel MacTavish-West about Seedlab Tasmania and Seedlab Australia, an international incubator for food and beverage producers. We talk about how the pandemic turned out one of the best things that happened to Seedlab Australia and about how the program attracted $4million dollars in support from Woolworths. We also talk about how Hazel and her team support...