New School of Marketing

In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation.  Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms, crafting compelling content, and utilising paid...

In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales. Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event, and open cart. You'll learn how to gui...

In this episode of The New School of Marketing Podcast, I talk about the pitfalls of relying solely on social media for your marketing strategy. While social media is a powerful tool for building awareness and engagement, its volatility and lack of control can pose significant risks. Join me as I discuss the benefits of a layered, diversified approach to marketing that combines social media with o...

In this episode of The New School of Marketing Podcast, I dive into current trends  and long used favourites in the world of lead generation. From the power of personalised content and interactive tools to the strong-hold of video marketing and the precision of Meta advertising. Whether you're a seasoned marketer or just starting out in business, this episode will help you with your lead gene...

If you’ve been struggling to turn your leads into paying customers, this episode is for you. I'm diving deep into a crucial aspect of your sales funnel, which is optimising it for conversions. Tune in as I'll be sharing strategies and techniques to improve each stage of your funnel to get better results. The first step is to know where you're at right now, so let's go on a dete...

If you're selling something you most likely have a sales funnel. Whether you actively created one or if it happened organically, everyone has a sales funnel of some sorts. In today's episode I'm going to talk about sales funnels and break it down step-by-step for you. You'll walk away with knowing what sales funnel is and how to create one that converts for you business. Let&ap...

In today's episode I'll be diving into a crucial topic for anyone selling online courses: why your courses might not be selling as well as you'd like. There are usually two issues at play, and they go hand in hand. So I'll be focusing on these two main issues: traffic and conversion. Understanding these can make a huge difference in your sales. So, let's get started! Show...

I hosted the first Tasmanian Women in Business Conference on 15 & 16 May 2024 and in today's episode I'm sharing what I shared on-stage at the conference.  It was an incredible experience to have so many talented speakers on stage and so witness so many connections being formed in the room.  Many of us shared a similar message on stage, which was really beautiful to see as it was unp...

I want to go back to basics today. I’m a marketing mentor for the Digital Solutions program here in Tasmania, which is a program that’s funded by the federal government and I get to mentor quite a range of businesses. I really love this role and at the moment it’s giving me a lot of material for this podcast.  So let’s go back to basics, and look at our marketing activities to see what’s working a...

Just about every Facebook ads manager or teacher will try to convince you that you need to run ads for your business, but do you really? Inside this episode I want to have a frank conversation about who 'needs' to run ads and who doesn't.  Surprise, surprise, not every business 'needs' to run ads and some shouldn't run ads yet. Let's look at when to run ads and w...

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online. In...

There are so many myths and beliefs about Facebook & Instagram ads that I really want to clear up with you today.  If you have any preconceived thoughts about Facebook ads, tune in to see if one of my 5 is one of yours. I'll bust 5 common myths about Facebook ads inside this episode.  Tune in to why you should never believe these 5 things about Facebook ads. Send me a message right here S...

This episode is full of golden nuggets! I talk with designer Jacqui Naunton about why it's essential to build a brand and why good design is a must. We talk about DIY-ing vs hiring a designer, we talk about business foundations and growing a business by using good design principles. Jacqui is also the queen of Canva so we dive into using Canva for your business to create an amazing brand. If...

The key to your online course success is in your pre-launch strategy. That's why, in this episode, we'll look at what a pre-launch strategy is, why it's important and what you can include in yours. Tune in before you ever attempt a(nother) course launch 🎧 Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing In...

Facebook advertising audiences can be confusing, so let's look at what one of the common types of audiences means. Inside this episode I'll discuss what a lookalike audience is, how it's created and how you can use it in your business. It's a very powerful feature of Facebook ads that can help get you in front of more of your ideal clients. Inside this episode I also mention my...

Let's talk about funnels and the customer journey.  Inside this episode I talk about what a funnel is, why you need a funnel in your business, how to design your funnel and what a funnel looks like for an online business.  If you've been puzzled by the word funnel, tune in and I'll explain it all. Send me a message right here Support the show Connect with me Website: www.biancamcken...

In today's episode I want to talk about the one size fits all approach that I see a lot of marketing for. I’m not sure if your newsfeed is the same but a lot of coaches seem to market themselves from the point of having the holy grail to a successful business and if you don’t do as they say your business will fail.  Of course it’s the marketing message but I want to tackle this head on becaus...

Over the past 10 years I've heard so many things about Facebook & Instagram ads that are simply not true (and I honestly don't know where these thoughts come from) so I want to bust some common myths today. Let's dive in and clear some of this up for you. Inside this episode I also mention my Free Lead Value calculator which you can find here . ----- I'm hosting a FREE Live...

Launching a course can be a game-changer, but I know those initial steps can feel like standing at the base of a mountain. Fear not! In this episode, I'm your guide, sharing eight essential steps that you need to take right away. Whether you're a seasoned entrepreneur venturing into the world of online education or a passionate creator turning your expertise into a course, this episode i...

Happy New Year and welcome to the first episode of 2024! I hope you have had a great festive season and are recharged for this year. I have big plans, so come along for the ride. In this first episode I discuss the top 5 marketing priorities to maximise your impact with minimal spend.  We all know marketing can be overwhelming, time consuming and sometimes expensive, so what are some of the market...

It's the last episode of 2023! Wow, what a ride it was and I'm so grateful to you for being a part of it. Inside this episode I'm sharing 5 lessons with you that will, hopefully, demystify Facebook & Instagram ads somewhat for you. I've been running ads for over 9 years now and the more I speak to people the more I realise that there is still so much mystery around this ama...

Ever wondering how effective Facebook ads really are? Inside this episode I take an  honest look at how Facebook ads can work for your business. In short, yes they work, but not as you may expect.  Marketing always works, but it might not always work straight away. Tune in to this episode to learn more 🎧 Learn more about the Client Attraction Code that I mention in this episode.  Send me a messag...

[⚠️ Trigger Warning - This episode has content that may be confrontational for some] This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics. We speak about: - Copywriting - Business ethics - Business for good - Self doubt - Mental health - Being an indigenous owned business and more Tune in 🎧 Send me a message right here Support the show Co...

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down.  I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture. Everyone has their own take on planning, and that’s totally ok. It’s great really. What I’m...

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok. Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads....