New School of Marketing

Sustainability isn’t just a buzzword—it’s a major factor in how consumers choose where to spend their money. In this episode of the New School of Marketing Podcast , we’re diving into sustainable marketing and what it really means for your business. We’ll explore how customer expectations around sustainability have shifted , practical ways to integrate eco-conscious strategies into your marketing,...

In a world where everyone is fighting for attention, how do you make your personal brand stand out? Whether you're a coach, consultant, or course creator, building a strong personal brand isn’t just about looking good online—it’s about creating trust, authority, and a connection with your audience. In this episode, we’re breaking down what really goes into building a personal brand that sets...

Running Facebook ads can be a game-changer for your business—but only if you stay on the right side of Facebook’s ad policies. Nothing is more frustrating than having your ads rejected or, worse, your account suspended. In this episode, we’re diving into Facebook’s ad policies—what you can and can’t say, how to avoid common pitfalls, and what to do if your ad gets disapproved. We’ll also cover wha...

Worried about wasting money on Facebook ads? You’re not alone! In this episode of the New School of Marketing Podcast , I'm tackling the topic of budgeting for success in your ad campaigns. Learn how to set realistic goals, allocate your ad spend effectively, and make every dollar count. From testing strategies to scaling winning campaigns, this episode is packed with actionable advice to hel...

Starting from zero? Don’t worry—you’re not alone! In this episode of the New School of Marketing Podcast , I'm breaking down the proven strategies for building an email list from scratch. Learn why email marketing is one of the most powerful tools for your business, discover creative ways to attract subscribers, and get practical tips for keeping your audience engaged. Whether you’re a total...

As the year wraps up, we’re taking a moment to reflect on the state of marketing in 2024 and look ahead to the trends and innovations that will shape 2025. In this insightful episode, I’ll discuss the biggest shifts I’ve seen this year—from AI tools changing the game to the rise of hyper-personalisation—and predict where marketing is headed. Whether you’re a seasoned marketer or just starting out,...

Ready to take your podcast to the next level? In this episode, we dive into cutting-edge strategies for podcast marketing in 2025. From harnessing the power of short-form video to engaging with your audience in new and meaningful ways, you’ll learn how to expand your reach, attract loyal listeners, and make your podcast stand out in a crowded market. Whether you're just starting or a seasoned...

Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy working in their business that they forget to work on it. We’ll explore smart strategies and tools to help you streamline your marketing and customer interactions. From se...

Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindset shifts that will help you hit "send" without hesitation, we’re covering it all. Learn why email isn’t just a communication tool but a vital busi...

Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast , we’re tackling the art and science of landing page optimisation to help you boost your lead conversions. We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive c...

Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast , we’re diving deep into the world of online course platforms to help you make the perfect choice for your business. We’ll explore the key factors to consider when choosing a platform, from ease of use to integrations and scalability. Plus...

In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy,...

With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoti...

Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to over...

In this episode of the New School of Marketing Podcast , we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerful funnel to guide your customers from awareness...

Are you looking for a way to turn more leads into paying customers?  In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the essential elements of a great tripwire, where to place them in your funnel, and share practical tips on pricing and messaging.  Whether you’re new to tripwire offers o...

In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep your business running smoothly. My favourite...

In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them. We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro. Find out more about Mel: meldriver.co Shopify Blueprint Course Merindah Botanicals (M...

Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast , I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch. From landing page builders and email marketing platforms to payment gateways...

In this episode of The New School of Marketing Podcast , I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much. I’ll break down the key reasons why this strategy is unpredictable and why you don’t have...

Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk. You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more. Tune in to listen 🎧 Find more about Catharine on her website: www.zjoos...

Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast , I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re ready to turn your idea into a course that sells, thi...

Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast , we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the right people—so you’re not just spinning your wheels...

In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business.  We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques.  Stacey also shares how understanding your audi...

In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainable business growth. Plus, I’ll discuss how to...