New School of Marketing

Running a business in a small town comes with its own set of unique challenges—and incredible opportunities. From the “fishbowl effect” where everyone knows your every move, to the limited customer base and resources, small town business life is real and raw. But it also comes with hidden advantages most city businesses would envy: deeper relationships, less competition, and word-of-mouth that spr...

If you’ve ever tried to follow someone else’s “proven” marketing formula only to feel like it just doesn’t fit your business, you’re not alone. The truth is—marketing isn’t one-size-fits-all. What works for one business may completely flop for another, and that’s okay. In this episode, I’ll show you how to cut through the noise, tune into your strengths, and create a marketing approach that actual...

So many business owners look at marketing as this mysterious, hit-or-miss thing—like if you just post at the right time or go viral, the sales will magically roll in. But here’s the truth: marketing isn’t magic. It’s a system. And once you understand the steps, you can repeat them again and again to grow your business. In this episode, I’ll break down the simple, repeatable system behind successfu...

Marketing can feel like a never-ending to-do list — post on social media, grow your email list, update your website, make videos, run ads… no wonder so many business owners feel stuck before they even begin. In this episode, I’m cutting through the noise and showing you exactly what to focus on first so you can stop spinning your wheels and start building momentum. You’ll walk away with clarity on...

“Just show up online” — sound familiar? It’s the advice every business owner hears, but rarely with any real guidance on how to turn that visibility into actual sales. In this episode, we’re calling out the vague marketing fluff and getting into the how . You’ll learn why simply posting isn’t enough, what your content really needs to do to drive conversions, and how to start showing up with a stra...

Frustrated that your marketing efforts aren’t turning into sales? You’re not alone — but you don’t have to scrap everything and start over. In this episode, we unpack the real reasons your marketing might not be working (spoiler: it’s usually not about how much content you’re creating). I’ll help you identify what’s broken, where the gaps are, and how to get things back on track — without the over...

You know marketing your business is important — so why does it keep falling to the bottom of your to-do list? In this episode, we’re diving into the real reasons behind marketing procrastination. (Hint: It’s not laziness.) From perfectionism and fear of failure to self-doubt and burnout, we’ll explore what’s really holding you back — and how to break the cycle with simple, sustainable action. If y...

If your marketing feels exhausting, confusing, or like it’s just not landing anymore, it might be time for a reset. In this episode, we take a step back to audit what’s really going on behind the scenes of your strategy. You’ll discover the key signs that your marketing needs a tune-up — from misaligned messaging to strategies that no longer serve you — and how to get back on track without burning...

If I had to build my business from the ground up, with no audience, no fancy tools, and no momentum — here’s exactly what I’d do. In this episode, I’m walking you through the simple, strategic steps I’d take to attract the right people, grow an email list, and start making sales without wasting time or burning out. Whether you’re brand new to business or feeling like you need to reset your marketi...

Ever wonder what it really takes to go from side hustle to full-time business owner? In this episode, I’m sharing the behind-the-scenes of my journey — from running creative businesses on the side while working full-time, to finally making the leap and building a business that supports my life (not the other way around). I’ll take you through the wins, the wobbles, and the biggest lessons I wish s...

What’s the biggest reason small businesses stay stuck ? It’s not the economy, competition, or pricing. It’s something totally in your control — inconsistent marketing. Most business owners fall into the start-stop cycle : ❌ They market when business is slow. ❌ Then they get busy and stop. ❌ Then sales dry up, panic sets in, and they start again from scratch. But marketing isn’t something you do...

Marketing can feel isolating —especially when you’re trying to do it all on your own. Staring at a blank screen, wondering what to post, second-guessing your strategy, and feeling overwhelmed by all the things you could be doing. But what if you didn’t have to do it alone? In today’s episode, we’ll dive into: ✅ The struggles of marketing alone (and why it feels so hard). ✅ The benefits of having...

Let’s be honest— how many freebies, courses, and marketing tips have you saved but never actually used? 😅 Most business owners don’t struggle because they don’t know what to do —they struggle because they aren’t taking action on what they already know . In today’s episode, we’re cutting through the noise and talking about: ✅ Why more information isn’t the answer to your marketing struggles. ✅ H...

Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks , you’re not alone. In today’s episode, we’re going to talk about: ✅ Why marketing feels so hard for so many business owners. ✅ The biggest mistakes that keep you stuck. ✅ How to create a simple, effective market...

Marketing trends come and go, but some strategies always work—no matter what year it is. In 2025, AI might be evolving, platforms might be shifting, and new tools might pop up, but the fundamentals of marketing remain the same. In today’s episode, we’re diving into 5 key marketing strategies that are just as powerful in 2025 as they were years ago. We’ll talk about: ✅ Why email marketing is still...

If your offers aren’t selling, your first instinct might be to lower your price—but that’s usually not the real problem. Instead, the issue is often that your audience doesn’t fully understand the value of what you offer , they’re not convinced it’s the right solution , or they don’t see how it solves their problem immediately . In today’s episode, we’ll cover: ✅ Why pricing isn’t the main reason...

Marketing isn’t a one-time event—it’s a habit. Just like going to the gym, you only see results if you stay consistent . But let’s be honest: staying consistent is HARD, especially when you don’t know what to post, you’re trying to do too much at once, or you’re frustrated by slow results. In today’s episode, I’ll share practical ways to make marketing easier, more manageable, and more sustainable...

In this episode, we’re busting a huge marketing myth—the idea that more followers automatically mean more success . If you’re chasing vanity metrics like follower count, but your business isn’t making more money, it’s time to shift your focus. We’ll break down: ✅ Why engagement, relationships, and conversions matter more than numbers. ✅ How to shift your strategy from growing an audience to grow...

In this episode, we’re diving into one of the biggest marketing mistakes I see business owners make all the time— random acts of marketing. If you’ve ever felt like you’re throwing spaghetti at the wall, hoping something sticks, this episode is for you. We’ll talk about why this approach doesn’t work, what you should be doing instead, and how to create a simple, repeatable marketing system that ac...

In this episode, we break down the fundamentals of creating an effective content strategy. Whether you're new to content marketing or looking to refine your approach, you'll learn how to identify your target audience, set clear goals, plan and create engaging content, and measure your results. This episode is packed with actionable insights to help you develop a content strategy that sup...

In this episode, we’ll explore how the digital marketing world is evolving as we move deeper into 2025. From emerging technologies and shifting consumer expectations to new regulations and innovative marketing strategies, we’ll break down the challenges and opportunities that lie ahead. Whether you're a business owner, marketer, or entrepreneur, you’ll learn practical tips for adapting to cha...

In this episode, we break down what it means to build a comprehensive marketing strategy and why it’s essential for your business growth. We’ll cover the key components—from understanding your target audience and brand positioning to selecting the right channels and measuring your results. Whether you're starting from scratch or looking to refine your existing strategy, this episode provides...

Short-form video content has taken the marketing world by storm, and it’s not going away anytime soon. From TikTok to Instagram Reels and YouTube Shorts, these bite-sized videos are where your audience is spending their time. But what makes short-form content successful, and how can you make it work for your business? In this episode, we’ll explore: The evolution of short-form video content and wh...

Email marketing continues to be one of the most powerful tools for growing a business, but the landscape is always evolving. In this episode, we’ll dive into what’s changing in 2025, what tried-and-true strategies still work, and how to stay ahead of the game. Whether you’re just getting started or refining your existing strategy, this episode will help you make the most of your email marketing ef...

We’re celebrating 200 episodes of the New School of Marketing Podcast ! 🥳 In this special milestone episode, I’m reflecting on the biggest marketing and business lessons I’ve learned from hosting this show. From the strategies that actually move the needle to the biggest mistakes I see business owners make, I’m sharing my top takeaways to help you grow your business with confidence. PLUS, to cele...