New School of Marketing

If you've ever launched a course or program to disappointing results despite doing everything you thought was right, or if you're sitting with the sting of a launch that didn't go as planned and wondering whether to ever try again, this episode is going to help you understand exactly what went wrong—and what to do differently next time. Here's the thing about a flopped launch:...

If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no plan, this episode is going to name something you've probably done without realising it. I call it band-aid marketing—the scattered, reactive, panic-driven ma...

If you've been seduced by the latest marketing trend only to see zero results, or if you're exhausted from chasing shiny objects while your revenue stays flat, this episode is going to validate everything you've been secretly thinking. Everyone wants sexy marketing—going viral, explosive growth, cutting-edge funnels, algorithm hacks that promise overnight success. It sounds amazing....

If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missing—and how to fix it. You've been working hard on your marketing. Your follower count is growing. People like and comment on your posts. Your engagement rate is...

If you've ever started strong with your marketing only to burn out by week three, or if you're exhausted from trying to keep up with daily posting while running your actual business, this episode is going to change how you approach consistency. You know you need to show up consistently with your marketing. Every expert says so. But the advice you're getting—post daily, be available...

If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to change how you think about content planning. Every marketing guru tells you that you need a content calendar. So you dutifully create one. You fill in all those little...

If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain exactly what's going wrong—and how to fix it. It's one of the most frustrating experiences for course creators: you've built an audience that loves your free con...

If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coachi...

In this episode, I’m joined by Simone Robinson , Founder and CEO of Northern Peak Marketing , for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right. With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in di...

If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't know you needed. The uncomfortable truth? You will never feel completely ready. And the businesses succeeding around you? They didn't wait for...

If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. Maybe you're wondering why other businesses make marketing look easy while yours felt like pushing a boulder uphill. This episode is an honest, no-BS pos...

If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need. Most business owners create year-long marketing plans in January that they abandon by March. Why? Because twelve months feels impossible to sustain, the goals are too vague, and there's no urgency to keep you moving. Bu...

Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year. The problem? That same New Year energy that makes you feel like you ca...

If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective. The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means...

Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼 If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026. While everyone else...

If you've ever thought "I'm just not a natural marketer," or convinced yourself that marketing requires skills you don't have, this episode is going to completely shift your perspective. Here's the truth: if you had the guts to start a business, learn new skills, handle rejection, and keep going when things got hard—you've already got everything you need to succe...

If you've ever felt like your course or membership marketing is just guesswork, or you can't confidently say which marketing activities are actually bringing in students, this episode will transform how you approach marketing. Most course creators and membership owners are flying completely blind—posting on multiple platforms, running webinars, sending emails, but having no idea which ac...

If you've ever thought "I'm too busy serving clients to focus on marketing" or convinced yourself that word-of-mouth is enough, this episode is going to make you seriously reconsider those decisions. The truth is, you're either investing in marketing now, or you'll be paying much higher costs later. There's no third option. But most business owners don't see...

If you've ever looked at your marketing and thought "Where do I even start?", this episode is the clarity you've been craving. Most businesses don't need to do more marketing—they need to do the right things in the right order. But when you're in the thick of running your business, it's hard to see what those right things actually are. In this episode, I'm w...

If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The di...

If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely...

If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I&a...

If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money. Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you...

If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug. Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business....

If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars. Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I&a...