New School of Marketing

Facebook ads can help you with attracting new customers, as long as you think about how you want to go about this. So in this episode I want to talk through 3 ways to use Facebook ads to grow a waitlist of clients. This episode is most relevant to people with service based businesses and course creators, but if you own an e-commerce business you’ll probably get some ideas from this episode too. Wh...

In today's episode I talk to Sam Winch, the queen of course creation.   We dive deep into the topic of turning content into courses, looking at what content is vs content as a course, we talk about course creation and how you can get started on your own course, we talk about launching and selling courses plus we take a peek at what software platforms you can use to host your courses. If you&a...

This is it.  The end of the year. The last episode of 2020.  When we started this year I actually didn’t know that I was going to launch a podcast. Honestly, I normally plan everything very carefully but this year has thrown everyone some curveballs I think, and I had to roll with the punches a little bit more. I think this past year has been one of the hardest years for me in business, in terms o...

In this episode I sit down with money mindset coach Caroline Labour.  We talk about how your money blocks are putting a ceiling on your business success and go deep into what money blocks are, how they begin, how everyone has them and what you can do to successfully clear them and step up to the next level in your business. I honestly loved talking to Caroline and could have spent hours diving int...

I’ve started planning out some of my upcoming Facebook ad campaigns, as well as creating strategies for my clients and one super important part of running Facebook ads is to make sure that you show them to the right people. So today I want to dive a little bit deeper into Facebook ads audiences. Who you show your ad to is super important and will determine whether or not you’ll see the conversions...

In this episode I talk with Eliska Lam Chan-Siy about how she built her wedding styling business Ruffles and Bells to the empire it is right now.  Eliska is a wealth of knowledge and I loved learning more about her business and the insights she shares with us. Oh, and Eliska doesn't come from a 'creative' background, which is even more interesting I find. Tune it now 🎧 Connect with...

If you’re anything like me, you’ll have started planning for 2021 and that’s why I want to talk about how Facebook advertising fits in with your bigger marketing picture. Creating a plan for the year ahead is incredibly important, but you probably know that already. What I want to talk about today is how Facebook advertising fits in with your bigger marketing picture. What I’m going to share with...

Last week I had a first in my business. One of my client’s ad accounts was deactivated.  I was horrified to be honest, because I had never had that happen before.  We knew that it’s happening across the board at the moment and I had heard about more ads getting rejected and in some cases accounts being shut down.  So I want to tell you what happened and what we did to get the account reactivated w...

Anna Dower is a powerhouse and absolute boss lady! In this episode we talk all about why having a niche is so powerful, being authentic and an uncool designer and the evolution from one business to another. Anna shares her genius on building a brand and not letting anyone else dictate what that should look like. Tune it now 🎧 Connect with Anna: www.annadower.com www.instagram.com/annacreativement...

In this episode I talk to Yael Keon about email marketing and how it's still one of the most effective and essential platforms in your business. Yael is a world of knowledge on all things email marketing and inside this episode she will demystify email marketing, bust some myths and gives you tons of tips about email marketing for your business. It's an episode you don't want to mis...

Today I want to talk about the importance of creating a marketing plan and strategy. I know, not something you probably want to do but it’s so incredibly important to the success of your business so listen in.  Marketing plans and strategies seem to have a bit of a bad reputation, or maybe they’re a bit snore-worthy in your eyes but I’m hoping this episode will change your mind. A marketing plan a...

This episode is for all my listeners with a product based business or aspiring product based business owners. I talk with Melissa Robbins from the Lot Co about building a profitable product based business. We discuss how to stand out from the crowd, sales channels, USPs, marketing plans, inventory and much more. If you're growing a product based business you don't want to miss this episo...

Let’s have an honest conversation. I see and hear a lot of people saying that Facebook ads are a waste of time and money and they don’t work. And you know, I totally understand where they’re coming from. I do. BUT Why would Facebook be earning billions of dollars from something that doesn’t work? Plus, why would so many people keep investing in ads over and over again? Because they DO work. Market...

In today's episode I talk to Jay Crisp Crow (a.k.a the copy queen) from Crisp Copy about conversion copy.  Conversion copy is nothing like content writing and Jay shares what conversion copy is and why it's so important for anyone in business. We also talk about what you can do to write your own conversion copy and how to make sure it's actually doing what it's supposed to do,...

You’ve heard me talk about how important it is to grow your email list. In episode 3 I talk about the importance of building an email list before launching and in this episode I’m going to give you 5 ways to build your email list through organic social media.  You won’t need to spend a cent.  Yes I know, I’m all about speeding up list growth with Facebook ads because that’s basically what it does,...

In this episode I talk with Rachel Kurzyp about launching a profitable signature service. We dive deep into attracting clients, niching, what a signature service or program is and why you need one in your business. Rachel shares her 4 step framework for creating a signature service and also talks about the mistakes entrepreneurs are making.  I absolutely loved our conversation and I know you will...

A few weeks ago I spoke to someone who is thinking about outsourcing their Facebook ads and after we spoke and talked through all the numbers it became clear that she wasn’t quite ready to outsource her ads yet. Outsourcing her ads management to us right now would mean that she wouldn’t be seeing a return on ad spend because there were a few things that she needs to do first.  So, in this episode...

How smart is your content? In this episode I talk with Sandra Muller about creating smart, strategic, evidence-based content. We go deep into what smart content is and why you can’t just write something.  You’ll learn more about how you can create smart content for your own business.  Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschool...

It’s easy enough for us marketers to say that you need to grow your list and then walk away to let you figure out what that means, but I’m here to help you grow your list and attract a community of potential buyers. Once you have set up your email marketing platform you need to start attracting people to join that list, it’s time to start driving traffic to your landing page and I’m going to give...

Ever heard entrepreneurs say that you should have multiple income streams. I’ve heard people say that you need seven. In this episode Amanda and I talk all about diversifying income streams. You’ll find out what Amanda’s diverse income streams are, how important it is to have diverse income streams and how she juggles it all.  Send me a message right here Support the show Connect with me Website:...

Marketing is such a big topic, so what should you focus on first? Do you build that super cool website first? Do you connect with a designer and get a logo created? Do you start talking on social media? Do you join a networking group? In this episode I want to talk about where to start when you’re first starting out and marketing your business on a budget. Send me a message right here Support the...

Should you run Facebook & Instagram ads in your business?  I get asked this question quite often, and because I get paid to manage people’s Facebook ads you might think that I have a strong bias towards saying yes. And you’re right, I do think that most businesses could benefit from Facebook advertising. After all, it’s the biggest social media platform with more than 2.8 billion active users...

I believe that marketing is something that everyone can do and it doesn’t need to be complicated, despite the amount of information you may find that tells you otherwise. That’s what you’ll find in upcoming episodes of this podcast. I’ll be sharing simple and practical tips, insider knowledge and step by step lessons to help you take action on amplifying your traffic, your sales and your income. ...

This episode is specifically for those who create and launch online courses but also for those who run service based businesses, are coaches or run group programs.  For as long as I’ve had my business, which is over 6 years now, I’ve been advocating for building an email list and in this episode I talk about 3 reasons why building your email list should be a priority in your business. Building an...