Fohr

Negronis with Nord

Business EN ↓ 325 episodes

An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, c...

Author

Fohr

Category

Business

Podcast website

fohr.co

Latest episode

Sep 18, 2025

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Episodes

Creating Engaging Content Consistency in Photos and more - A Drink with James Episode 19 17.06.2019

In Episode 19 of A Drink with James, James Nord gets philosophical about engagement on social media, he discusses the importance of consistent photography, and talks about how to grow your following outside of your own channels.

Joining Fohr Card Putting Out Video Content Hiring PR Agencies - A Drink with James Episode 17 14.06.2019

In Episode 17 of A Drink with James, James Nord talks about whether or not you should hire a PR agency, when the best time to join Fohr Card is, and when you should start putting out videos content.

Getting Brand Deals Overcoming Doubt Fashion Week - A Drink with James Episode 18 14.06.2019

In Episode 18 of A Drink with James, James Nord talks about how to negotiate deals with brands if your blog audience is bigger than your social media audience, he gives advice on how to not compare yourself to other bloggers who are growing faster than you, and he gives his thoughts on when you should attend fashion week.

Staying Authentic Alternative Revenue Sources - A Drink with James Episode 16 14.06.2019

In Episode 16 of A Drink with James, James Nord talks about being honest and authentic with your audience, alternative ways of revenue for influencers, and what social channels influencers should focus on.

A Conversation with Taylor Lorenz (@taylorlorenz) - A Drink with James Episode 151 10.06.2019

In episode 151 of A Drink with James, Fohr CEO James Nord sits down with Taylor Lorenz, Staff Writer at The Atlantic. For the past few months, she’s become one of the go-to reporters covering the influencer space and online youth culture. It may come as a surprise to learn she’s been writing full-time for just for two years. From Tumblr to TikTok, she discusses her thoughts and predictions on soci...

Converting Posts to Sales, Instagram Shopping, Designing Products - A Drink with James Episode 150 03.06.2019

In Episode 150 of A Drink with James, Fohr CEO gives his thoughts on two very different results for two influencers who created and sold their own products, he gives his thoughts on Instagram's latest shopping feature, and he discusses how to maintain authenticity while trying to sell products.

Everything you need to know about gifting campaigns start to finish - A Drink with James Episode 149 28.05.2019

We’ve been getting a lot of questions about gifting, both from brands and influencers, so we decided to make an entire episode around it. Fohr CEO James Nord discusses the relevance and importance of doing them, to actually the ins and outs of executing on them from start to finish. In today’s environment, we’ve found influencers are far too often too quick to turn down a gifting campaign, James m...

A Conversation with Grace Atwood (@graceatwood) - A Drink with James Episode 148 20.05.2019

In Episode 148 of A Drink with James, Fohr CEO James Nord sits down with Grace Atwood, the founder, and voice behind The Stripe. Grace's position is the market is quite unique. It's hard to believe, but her Instagram isn't her top priority, behind her blog and podcast. She talks about that dichotomy, in addition to how she got started in this business, the ins, and outs of how she works with brand...

Instagram removes likes in Canada, Staying Relevant, Stealing Ideas - A Drink with James Episode 147 06.05.2019

Fohr CEO James Nord gives his thoughts on Instagram testing out the removal of likes on posts in Canada, how to stay relevant as tastes change, and he gives his thoughts on how to deal with people who rip off your ideas without crediting.

Hiding Like Counts, Younger Instagram Users, IGTV Metrics - A Drink with James Episode 146 29.04.2019

Fohr CEO James Nord gives his opinions on the possibility of Instagram hiding like counts, the implications of younger Instagram users purging their followers, and what IGTV metrics you should focus on.

A Conversation with Chloe Morello (@chloemorello) - A Drink with James Episode 145 23.04.2019

Fohr CEO James Nord sits down in Los Angeles with Australian Youtuber and content creator Chloe Morello. They have a wide-ranging conversation about Chloe's recent move to Los Angeles, how she is thinking about Instagram and YouTube (and how that's changed over the years), what she's doing to take the content to the next level, and much more more.

A Drink with James Episode 144 15.04.2019

In Episode 144 of A Drink with James, Fohr CEO James Nord gives his thoughts on why he thinks there is so much anger towards influencers as a career, how to communicate organic posts in a real way an effective way, and how to get the most out of brand blogger meetings.

A Drink with James Episode 143 11.04.2019

CEO James Nord discusses live-streaming, evaluating originality, and how to get the most out of your meetings and partnerships.

A Drink with James Episode 142 01.04.2019

In Episode 142 of A Drink with James, Fohr CEO James Nord talks about how we at Fohr are using saves as a "super like" metric, how to stay on a brands radar even if you aren't currently in a brand partnership with them, and he gives some overall negotiation tips.

A Drink with James Episode 141 25.03.2019

In Episode 141 of A Drink with James, Fohr CEO James Nord gives his best practices for responding to DMs (both influencers and brands), when and how to overdeliver assets for campaigns, and what his opinions are surrounding swearing on social.

A Drink with James Episode 140 18.03.2019

In Episode 140 of A Drink with James, Fohr CEO James Nord gives his thoughts on best practices on maximizing the quality of your sponsored Instagram Stories, he gives some advice for niche influencers (and non-niche influencers), and he shares how to ensure that you are building on your brand relationships even if you are represented by management.

A Drink with James Episode 139 11.03.2019

In Episode 139, Fohr CEO James Nord gives his thoughts on how to find the right balance between not sharing enough and sharing too much on Instagram stories, how to grow when you feel like you're just not getting seen, and whether he thinks brands will ever hire in-house groups to create content.

A Drink with James Episode 138 04.03.2019

In Episode 138 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can optimize your sponsored Instagram Stories, he follows up on the difference between letting your passion dictate your content (not your engagement rates), and he touches on the importance of blog SEO.

A Drink with James Episode 137 25.02.2019

In Episode 137 of A Drink with James, Fohr CEO James Nord is joined by the dynamic duo behind Gal Meets Glam, Julia Engel and Thomas Berolzheimer. The conversation goes over so many topics: from Julia and Thomas's start to growing Gal Meets Glam to over one million, to concept and creation of their own collection. It's easy to see how they became as successful as they are, as they wear their passi...

A Drink with James Episode 136 18.02.2019

In Episode 136 of A Drink with James, filmed at Center Bar in Columbus Circle, Fohr CEO James Nord gives his opinion on the single most important KPI when it comes to influencer marketing, he gives advice for someone hesitant to be vulnerable on Instagram, and he gives his opinion on fake sponsored posts.

A Drink with James Episode 135 11.02.2019

In A Drink with James Episode 135, Fohr CEO James Nord gives his thoughts on whether or not there are peaks for influencers, how to find a balance between types of content that you are posting, and he gives his opinion on how he sees artificial intelligence playing into influencers in the future.

A Drink with James Episode 134 04.02.2019

In Episode 134 of A Drink with James, Fohr CEO James Nord gives some insightful information about how to find inspiration, he gives his best pitching tips, and he gives his opinion on "filler" content on Instagram.

A Drink with James Episode 133 28.01.2019

In Episode 133 of A Drink with James, Fohr CEO James Nord gives his thoughts about the Fyre Festival Documentary and its implications on influencers, he discusses if it's possible to maintain privacy while being an influencer, and he gives his thoughts on how to understand user behavior to help inform decisions.

A Drink with James Episode 132 22.01.2019

In A Drink with James Episode 132, Fohr CEO James Nord gives his thoughts on how to figure out if it's time to move on from being an influencer, he gives his opinion on who he thinks the brand leaders are in the space, and he gives his thoughts on the best way to make initial contact with brands.

A Drink with James Episode 131 14.01.2019

In episode 131 of A Drink With James, Fohr CEO James Nord discusses the right time to start a YouTube channel and how social media has impacted society. He also talks about following and unfollowing as a method of growth (spoiler: it doesn’t work).

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