Negronis with Nord

In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final, James and Nicky try to name American food that are better than European food.

In today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot in those life moments, and why it's the best time to contact Fohr. Lastly, James takes a question about what to do about slowing creator growth acros...

In todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own. Later, James talks about companies protecting human creators vs AI, and creator's red flags, and getting your boss to sign off on episodic content like Ted Lasso.

In todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even worth the trouble? Later James wonders if Labubu's are so bad that they're good? And in The Final Final, James gets his first ever green suit and ta...

In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI. Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers. Lastly, James discuss the future of cinema with the changing landscape of the industry and Gen Z and Gen Alpha creating for mobile instead.

In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional? Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you can avoid both by being strategic and staying top of mind to potential partners. And in the last sectio...

In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising festivals.

In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond. Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising costs, SNL's 2 year spon-con window, the under-valued comedian creators, and what happens to your ads when y...

In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow. In The Final Final, James tries to name some Drake songs.

🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3 James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity" In this episode, James reflects on his favorites talks, growth of the social marketing, and the level of importance creators are being shown by the advertising agencies. In The Final Fi...

James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll answer it in the next episode :)" This week we dig into those questions and her insights. Make sure to li...

Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right.   0:00 - Intro: James reunites with Tim and thoughts on Guinness 02:00 - Prediction #1: TikTok will not be banned 03:00 - Prediction #2: Clothing GRWMs > Beauty GRWMs 03:26 - Prediction #3: Ozempic becomes more socially acceptable 04:00 - Pred...

Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it.   Also, the Fohr team is in Cannes! If you’re there, shoot James a DM on Instagram. We’d love to see you.   Finally, James was the first-ever guest on marketing leader Di...

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan.   00:...

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference.   00:00 - Intro 00:42 - View Question | Fohr’s Influencer Selection Process 04:25 - Best Way to Get Brands to Work W...

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer ove...

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV.   As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientatio...

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners' Follow Fohr on instagram: instagram.com/fohr.co Follow James on instagram: instagram.com/jamesnord Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co --...

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord...

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond! Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below. Fo...

Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show!  As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what...

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content. 1:46 Election Day thoughts 5:51 Different sponsored content formulas for success 9:13 Borrow successfu...

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instagram.com/solbetesh/ Follow Fallen Media on Inst...

Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=...

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 How frequently are influencer’s content getting 2x t...