Negronis with Nord

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @i...

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s Substack: https://afterschool.substack.com/ Follow...

Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms, and how she’s learning to transition from one content niche to another. Follow Piper on Instagram: @pipe...

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs. truth, and the bratification of the Harris campaign! Follow Nicky on Instagram: @n...

Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae  Subscribe to her Newsletter, Extracurricular: https://tembe.substack.com This episode includes:  0:00 Introduction 2:08 How do you explain what Substack...

”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tuned...

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more. Progr...

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the burning question…Tony P, are you for real?

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you out... (and more.)

In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.

Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on Instagram and TikTok, his advocacy for men’s skincare, and more.

This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as a radio DJ.

Have you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator career while working a full-time job, insights on influencer manager fees, and more.

In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform (especially for ex-Twitter users); how brands should show up; and what sponsored content might look like.

We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and those who may be missing their mark. He also talks about how the right influencer can help bring that unh...

Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also shares tips on how to navigate a dip in social media engagement and emphasizes the crucial role of rediscovering the passion behind content creation. We...

As a creator, do you know what to charge on TikTok? In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator. He also touches on the new law concerning child influencer trust funds that the state of Illinois introduced and signed into place. (Effective July 1st, 2024) We also dive into if brands are looking for p...

Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice for emerging beauty creators, her impressive number of Sephora Squad testimonials, creator mental healt...

In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning - it may be a little grim)

In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.

In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more. 🪡 Threads Blog: https://www.fohr.co/blog/instagram-threads-is-live-metas-newest-app-plus-three-benefits-for-influencer-marketing?utm_source=yo...

In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more. 🎫 AdAge Article: https://adage.com/article/digital-marketing-ad-tech-news/influencer-trips-shein-controversy-teaches-brands-...

In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial brands); calculating reach percentages on TikTok & Instagram; & more. How to Avoid a Bad Trip G...