Negronis with Nord

Welcome to Negronis with Nord. In this episode, we cover Fohr’s recent Dad influencer article in the New York Times; our top habits of easy-to-work-with creators; the power of a quick email response; if brands prefer IG Reels vs. static photos, and more. ⭐️ NYTimes: https://www.nytimes.com/2023/06/13/style/dad-influencers.html?mc_cid=5a48a977cc&mc_eid=56c25abfd2 📲 IG Best Practices: https://...

Welcome to Negronis with Nord. This week’s episode features a special guest — a 5-time podcast feature, resident Gen Z, and Senior Creative Strategist at Fohr, Sophie Wood. In a pop culture recap, James and Sophie discuss how TV, social media, and creators work together to make pop culture moments go viral. The two dive into the cultural moment of ‘Scandoval’ from Vanderpump Rules, TV viewership s...

James discusses buying fake followers and your follower health, negotiating influencer rates, and when a creative audit might be necessary for your feed.

In this episode of Negronis with Nord, James discusses what goes into the influencer selection process — including brand fit, strategy, target audience, knowing what goes into influencer selection, and how can creators increase their chances of being selected. Through the Fohr platform, we filter influencers based on criteria like follower count, location, brand mentions, and statistics from your...

Welcome to Negronis with Nord. In this episode, James discusses the pros and cons of influencers working with agents or managers. How to strategize as a micro/nano-influencer when looking for brand collaborations; are influencer courses educational or a scam & more…

Welcome to Negronis with Nord. In this episode, we discuss the latest updates from Instagram, including a convenient auto-swipe feature for carousels, tips for bilingual creators to maximize their reach with auto-captions. We also dive into the idea of Youtube-branded sponsorships, Pinterest influencer campaigns, and more.

Welcome to Negronis with Nord. In today's episode, we explore the idea of whether AI can replace James. To help us out, we've enlisted the help of Chat GPT to write a script for Negronis with Nord. James (or is it Chat GPT?) shares his insights on how to stand out as an influencer in today's crowded market.

Welcome to Negronis with Nord. In this episode, we dive into the topic of content optimization and why you should be vulnerable with your audience; FTC Compliance for sponsored content; how to safeguard your creative work; how to navigate usage rights with brands, & more.

Welcome to Negronis with Nord. In this episode, we answer a few viewer questions. In a rapid-fire style, James touches on the TikTok hearing news, answers ‘is long-form content dead?’; shares thoughts on the new Lemon8 app; forecasts brand spend in Q2; & more…

Welcome to Negronis with Nord. In this episode, Merrill Hersam, VP of Creator Success at Urban Legend, joins James to discuss how creators can use their following for good. They also explore ways to incorporate cause-based items into content more seamlessly. Urban Legend is a platform that powers idea-driven campaigns, mobilizing trusted content creators to promote important issues and drive audie...

Welcome to Negronis with Nord. In this episode, James discusses the potential TikTok ban and its impact on other social media platforms. James predicts a possible increase in Instagram usage, especially when it comes to short-form videos, what would happen if the app was banned, and also what should you as creators do.

Welcome to Negronis with Nord. In this episode of Negronis with Nord, James emphasizes the need for platform diversification due to the TikTok ban threat and Meta's decision to stop paying creators bonuses for their reels. He also shares tips for alternate revenue streams.

In this episode, our Fohr Sephora team members Suzannah Tarkington and Stephanie Cinque share insider tips on how to make your Sephora Squad application stand out. Learn about the program's benefits, what qualities the selection team seeks in applicants, the brands squad members will work with, and more.

Welcome to Negronis with Nord. In this episode of Negronis with Nord, we are celebrating our 50th episode! James shares some knowledge today by giving his best advice to new creators. He also reflects on his time as an entrepreneur and shares three helpful tips for those who are getting started or on their own business journey.

Welcome to Negronis with Nord. In today's episode, James addresses Meta Verified and the Instagram blue checkmark subscriptions before digging into de-influencing. With the trend dominating media headlines, James offers actionable advice on navigating this trend.

Welcome to Negronis with Nord. In today's episode, James talks about 2023 Super Bowl ads (and his disappointment), why influencer marketing is the future of brand communications, and why the billions of dollars spent on the Super Bowl would be better spent on influencers.

Welcome to Negronis with Nord. In today’s episode, we dive into Mikayla Nogueira's L'Oréal's Telescopic Lift mascara review (aka #MascaraGate). Plus, how influencers’ focus should still be on protecting and building trust with their audience, advice for solo entrepreneurs, and the “de-influencing” trend.

Welcome to Negronis with Nord. In today’s episode, we answer, will brands cast more influencers or celebrities in 2023 Superbowl Ads? James also dives into the infamous Tarte x Dubai trip, the beauty industry's financial impact, and how influencers SHOULD be integrated into Superbowl campaigns.

Welcome to Negronis with Nord. In today’s episode, James addresses how influencers should react to the looming recession, digs into one of our 2023 Influencer Marketing predictions, and how influencers can take ownership and drive value.

Welcome to Negronis with Nord. Today’s episode features two guests, Sr. Account Executive, Dorien Russell, and Sr. Creative Strategist, Sophie Wood. The focus today is on the best and worst of 2022 within influencer marketing.

Welcome to Negronis with Nord. In today’s episode, we asked Chat GPT if AI will replace influencer marketing. James speaks on how AI could create competition for UGC creators in the space, and how AI can be used as a creator tool.

Welcome to Negronis with Nord. The final episode of 2022 features, James’ seven predictions for 2023, and how you as a creator can best prepare for them. This episode includes: - Influencer pricing may plateau or decrease in 2023 - Brands are going to be more frugal with spending - A 50/50 chance TikTok could be banned - The influencer market may also decrease - Wellness as a whole will continue t...

Welcome to Negronis with Nord. Today’s episode features the Balenciaga scandal, what influencers can learn from this while working with brands, are influencers considered scapegoats for brands, and James breaks down the agency and influencer strategy when creating a campaign.

Today’s episode features Senior Reporter for Ad Age, Phoebe Bain, and covers the biggest topics from 2022 and how this will affect brands and influencers heading into 2023.

Welcome to Negronis with Nord. Are you worried your content may get lost in a sea of Christmas lights and pajama pictures? In today’s episode, James goes into detail about 7 key tips for holiday-sponsored content.