Negronis with Nord

Welcome to Negronis with Nord. Are you prepared to make 40% less than last year? It could be a possibility. Today’s episode dives into how to prepare yourself as a creator for the recession. Keeping your clients close is incredibly important, especially during these uncertain times. James’ provides some key tips to help with brand retention and insights on grabbing brand attention.

Welcome to Negronis with Nord. Today’s episode is about the current trends in the social media industry. Could AI and Virtual creators dominate the influencer market? Also the latest on Elon Musk taking over Twitter as CEO, Meta’s earnings, and the volatile stock market.

Welcome to Negronis with Nord. Today’s episode is about defining authenticity. Relationships are built on trust, and trust is built on honesty. What happens if you break your trust with your followers?

Welcome to Negronis with Nord. Today’s episode answers a viewer question about which is a bigger barrier to entry to getting more brand deals and building brand relationships – follower count or content style / aesthetic?

Welcome to Negronis with Nord. Today’s episode is about Emma Chamberlain and her ability to remain true to her audience even with fame & wealth. Sophie and James discuss how to not lose sight of your audience and their needs as you grow and evolve.

Welcome to Negronis with Nord. Today’s episode covers why brands are anecdotally seeking influencers with a 9-5 corporate job–they want more varied storytelling. Here’s why this is happening and what any creator can provide, no matter your profession.

Welcome to Negronis with Nord. Today’s episode is about how TikTokers scammed their way into NYFW (and the truth behind fashion shows), brand focus on ROI in the recession, shifting from simple content creation to an ambassador marketing mindset, maintaining your creative flow during burnout, & so much more.

Welcome to Negronis with Nord. Today’s episode answers a viewer question on production value: Does “easier” content to create mean less money for creators? Watch to hear how content quality and production can (and should) impact influencer rates.

Today’s episode is about how to sustain your creative career as an influencer in a demanding and ever-changing marketing environment. We also cover BeReal’s format and why that’s gaining attention, David Sedaris, owning your own creative craft, setting goals and parameters for yourself as you venture down your influencer path, and more.

Welcome to Negronis with Nord. Today’s episode covers 3 topics: Taylor Swift’s latest album release on Instagram and how she embraced shareability; should you hop on the latest trends?; and a new shift towards simpler transitions on TikTok.

Welcome to Negronis with Nord. Today’s episode is about how to be proactive with your holiday sponsored post planning and key things to keep in mind.

Welcome to Negronis with Nord. Today’s episode is about a 41% decrease in TikTok accounts with +1M followers year over year. If TikTok follower growth is slowing down, what does that mean for creators? Plus, James’ not-so-subtle opinions on BeReal.

Today’s episode features James’ discussing the latest Instagram backlash, ‘Make Instagram Instagram again,’ and as always, what we can learn from it. James believes there’s 1 big thing lacking from Instagram lately: a strong company vision.

Instagram has gotten some heat (from the Kardashians, too, no less!) for evolving into a more video-focused platform. What better timing to talk about this shift from photo to video. Today’s episode features James’ advice for adding more video content into your repertoire and going from dreading the process to–-gasp—perhaps enjoying it?

Today’s episode is a light-hearted debate featuring two different generations clashing, James as the TikTok prosecution and Sophie as the defense. In all seriousness, the two discuss the potential future of influencer marketing with TikTok at the helm, and what this looks like for creators long-term.

Welcome to Negronis with Nord. Today’s episode is about a new potential dichotomy: celebrity vs. community. The future of influencer marketing will get more and more difficult. But James reminds us that 1,000 true fans can change your life.

Welcome to Negronis with Nord. Today’s episode answers a viewer's question about why you should follow the brand accounts you’re looking to work with, addresses what you could do in this political climate, and reminds you to think about why people should follow you in the first place.

Today’s episode introduces our latest series for brands, Influencer Drops. Understandably, if you follow us on social (and if you don’t—you should) you may have some questions about it these drops, like, what are they? Why am I not on the list? How would one get on said lists? James also covers four things that impact influencer selection, how to play to your personal strengths, and treating your...

Welcome to Negronis with Nord. Today’s episode is about, unfortunately, the looming recession. What might a recession mean for brands, influencer marketing budgets, and influencers’ strategy?

Today’s episode covers the ins and outs of pitching to brands and how influencers can do this effectively to stand out from the competition.

Today’s episode features the incredible Elyse Fox, founder of Sad Girls Club. James and Elyse discuss: - Setting boundaries with social media & changing routines - How to ask for help & support from your community - Dealing with backlash & handling audience expectation - Managing the ups & downs of success - Elyse’s journey as a Black creator & finding shared experience.

Welcome to Negronis with Nord. Today’s episode is about selling your invisible influence beyond the numbers to prove ROI, 6 exclusive tips for your media kit, and explaining the 'iceberg influencer.'

Today’s episode is about how to handle brands that are prioritizing conversion over awareness, and what your responsibility is as their creative partner.

Today’s episode offers influencer tips to diversify your content, new ways to monetize your brand and expand your business beyond brand deals.

Today’s episode is all about TikTok and how it’s changing the norms of social behavior, plus the way we consume & create content.