Negronis with Nord

Today’s episode is about the increasing expectations for influencers–from responding to DMs and engaging with your online community, to professionalism standards, to earlier requests for product trials. This episode features tips from our Fohr campaigns team.

Welcome to Negronis with Nord. Today’s episode is about tips for negotiating with brand partners and addressing a comment about engagement pods.

Welcome to Negronis with Nord. Today’s episode is about the negative depiction of influencers and how to address this, with our Director of Creator Initiatives, DonYe Taylor. This episode includes: - Why DonYe was reluctant to use ‘influencer’ - A new definition of influencer - Defining your ‘Why’ - Influencers better understanding their power in advertising - How to introduce yourself

Today’s episode shares our latest data on 2022 industry engagement benchmarks, how to assess your own performance, and the right questions to ask brands to improve.

Welcome to Negronis with Nord. Today’s episode is about keeping up with cultural vibe shifts and an existential question: is shitposting dead? James covers how this vibe shift and cultural aesthetic change could play out, why film and camcorders are making a comeback, and as always, what this means for influencers.

Today’s episode is all about #SephoraSquad 2022, Sephora's year-long paid ambassador program! Tips for applying, the inside scoop on being a member, and more from our interviewees Ndeye Niang and Suzannah Tarkington.

Today’s episode covers three more tips to help influencers run their business – why you shouldn’t hike likes on sponsored content; going beyond the creative brief; & managing your manager or agent.

Today’s episode focuses on how to run your business as an influencer, build your career, and foster better relationships with brand partners.

Today’s episode focuses on social sharing to help grow your following. What makes us want to share something? What makes something shareable? How can you achieve the ultimate engagement: shares? And more…

Today’s episode focuses on an important topic: the cost of influence. James covers setting boundaries, taking care of your mental health, tips for retention, and more.

Welcome to Negronis with Nord. Today’s episode features DonYe Taylor with some exciting news! DonYe shares her advice for influencers focusing on creativity, passion, and owning your audience.

How will Instagram’s new creator features affect influencers? And how should creators approach these tools? In this episode of Negronis with Nord, James shares his thoughts on the algorithm vs. a chronological feed, native Affiliate Marketing tools, and Creator Subscriptions.

Welcome to Fohr’s new video series serving you influencer marketing strategy and tips, Negronis with Nord! Today's episode includes the answers to: Where we’ve been, why we’re back, and what Negronis with Nord is about, what has changed in the last year and a half, and what is the main difference between an influencer and a content creator.

This episode's #PostOfTheWeek brings us back to the infamous collab between none other than Khloé Kardashian and Febreze. Her first post with them was undoubtedly a miss, and James has even more to say about the return of the partnership. Jumping right into questions, we speak to best practices on migrating audiences from one platform to another and then dive into strategies for the upcoming holid...

This week's episode kicks off with our Post of the Week from @guiltyofglitz_. We loved her creativity, artistry and ability to create an ad that was both on brand for her and a great product placement. James dives into questions starting with an easy (but extremely important) one on his preferred ingredients for a Negroni. If you watched the show when it was * ***** **** ***** you know that this w...

This week's episode of #Fohrcast kicks off with one of our brand new features, Post of the Week. This week's sponsored content highlight goes to @jessicapettway for her creativity in featuring the product with beautiful and intentional imagery, and authentically addressing the problem that the product solves for her. Moving on to the questions: We started with memes. Should you make memes? What's...

Fohrcast is back and it has a brand new element: sponsored post of the week. Each week, James will be breaking down a piece of sponsored content that really hits the mark, and explaining why it works so well. DM him at @jamesnord to submit posts for review! Of course, we also dive into questions. First, where do you draw the line with a brand that doesn't seem to be offering any more paid gigs? Se...

We’re back this week with Episode 5 of #Fohrcast, answering the pressing questions covering the industry’s latest. In a world where advertising is a business of selling attention, it’s also an art and a science. How have Instagram/Facebook (now including Reels), Snapchat, and TikTok all played a role respectively in that business? Further, what’s there to know about the art and science behind each...

This week’s episode of #Fohrcast is chock-full of advice and industry updates. Firstly, let’s talk about email etiquette. If a brand ghosts you after inviting you to participate in a gifting campaign, what’s the appropriate protocol for following up and staying on their radar? Second, what’s the secret to balancing being an influencer with having a full time job? Pro-tip: it’s all about setting yo...

Fohrcast, Episode 3: We're jumping right into your questions. First, what advice can we give to micro influencers on staying on the radar and getting deals, as brands continue to look for and rely on bigger players? Secondly, what's happening with TikTok? What's the hot take on the app that has ingeniously mobilized a viral moment? Tune in to find out. Lastly, with less than 100 days to go before...

Our second episode of Fohrcast is a special one, to say the least. This week, James is in conversation with industry-renowned Brittany Hennessy of Carbon August. As we mentioned in our last post, you may know her as the author of a book that changed your career as an influencer, but today we get to introduce her as Fohr’s newest partner. Brittany will be leading Fohr’s community and education effo...

We know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.

Verified This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marke...

This week on the show we had the privilege of being in conversation with Dr. John Daves: principal, professor, and unending wealth of knowledge. We’re humbled to have the opportunity to use our platform to amplify his brilliant thought leadership, and we encourage you to listen in. We are taking this opportunity to ask the difficult questions and have them answered. In this episode, John shares hi...

The Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the world's next phase and how business and consumers will adapt. In this inaugural episode of the Next Ninety, James is in conversation with Tracksmith...