Negronis with Nord

We never thought we’d make it, but here we are. Four and half years of #ADrinkWithJames and we’re at episode 200. This week’s episode reflects back on how the show came to be, what’s changed since the beginning, the many things we’ve learned along the way, and musings on where the industry is headed. #ADrinkWithJames is unique because of the lives and journeys it has impacted (and continues to imp...

This week’s episode of #ADrinkWithJames continues to pull on the thread of vision founded in observation, and observation being a product of creativity through curiosity. There are two distinctive sides to curiosity, though, and both are equally important. On one hand, curiosity is simply about being open to discovering new things. On the other hand, curiosity (and the creativity inspired by it) i...

This week’s episode of #ADrinkWithJames is all about the importance of having a vision. The reason that people start following you in the first place is usually because they like your vision, your viewpoint, the specific lens through which you see the world. Many people think vision is something you're born with, but it's more akin to a muscle that you can tone and develop. Developing your vision...

This week’s episode of #ADrinkWithJames is about refocusing. Since the onset of COVID-19 we have been focusing on what is out of our control, what has changed as a result of this global crisis, and in general, staying the course. Now is the time to shift that focus to what we can control rather than what we cannot and what hasn’t changed rather than what has. Now is the time to hone in on enthusia...

This week's episode of #ADrinkWithJames kicks off with one of James' favorite topics (the art of true Negroni), recaps on the PPP loan program through the recent government stimulus, and dives into a few of your questions. How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should...

In this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of France. She fell in love with Provence and has been there ever since. Jamie’s most recent contribution to the art world has been her #isolationcreation pro...

This week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.

This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start. In this episode we continue to answer the questions that we’ve been receiving around...

This week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19. Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together. Are there more deals during this pandemic or less? How are people handling content c...

Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.

We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and...

This week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any authenticity gaps, 2) make sure your tone matches your visuals and 3) be honest.

Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.

This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.

This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.

In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.

In this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands expectations.

In this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform you're using it on; taking steps now to diversifying your content.

Influencers are beginning to do more than inspire people and market brands. Now more than ever influencers are creating their own brands, and are impacting what brands are selling. Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so th...

In this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.

OG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.

It’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the power of blogs, and how the media landscape is undergone a dramatic shift. James is also joined by Whitney Alese (@thereclaimed) to talk about how y...

How are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving forward.

In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and w...

Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.