Negronis with Nord

In A Drink with James episode 130, Fohr CEO James Nord gives his prediction on where he thinks influencer marketing is going in 2019, how to optimize Instagram Story content, and whether or not you should be boosting top performing content.

In A Drink with James Episode 129, Fohr CEO James Nord reflects on what he's learned in 2018, whether or not you should be asking your followers about the types of posts they want to see, and when the best posting times are on Instagram. This is our last episode of the year. Thank you all of your s

In A Drink with James Episode 128, Fohr CEO James Nord answers the many questions we've had about engagement percentages and averages (and even how to calculate it). He also discusses the future of YouTube sponsorships and brand deals, and how to be a successful influencer without attending events o

In Episode 127 of A Drink with James, Fohr CEO James Nord discusses changes in 2019 influencer rates, how to properly do an unboxing video, and he gives his thoughts on the status of hashtags.

In Episode 126 of A Drink with James, Fohr CEO James Nord gives his advice on how to increase your holiday presence, he discusses some findings from when we visited Instagram HQ last week, and he talks about how to increase your Instagram Story engagement.

In Episode 125 of A Drink with James, Fohr CEO James Nord talks about why brands choose certain influencers, how to navigate a relationship with an influencer whose engagement doesn’t match their follower count, and what to do when you feel like you’ve outgrown a brand you’ve been working with.

In Episode of 124 of A Drink with James, Fohr CEO James Nord has a very in-depth conversation with Tezza and Cole Herrmann. @tezza has experienced some of the highest growth we've seen in 2018 (and has been mentioned on A Drink with James nearly every episode this year). Hear from the duo behind the

In Episode 123 of A Drink with James, Fohr CEO James Nord (dressed up as author F. Scott Fitzgerald for Halloween) gives his thoughts on "new" influencers breaking into the scene, improving your reach and getting it verified by Fohr, and the best way to introduce new niches to your feed.

In Episode 122 of A Drink with James, Fohr CEO James Nord gives his thoughts on how you can improve engagement by engaging with others, where is sees the future of influencers going, and how to stay grounded while being an influencer.

In Episode 121 of A Drink with James, Fohr CEO James Nord shares how influencers are selected for Fohr campaigns, how and when you should be giving insights to your clients after a campaign, and what he thinks about influencers with their own product lines.

In a Drink with James Episode 120, Fohr CEO James Nord discusses building your brand email lists, the future of blogs, and how to change the focus of your content.

In Episode 119 of A Drink with James, Fohr CEO James Nord discusses working with other influencers, dealing with harassment, and how to increase engagement.

In A Drink with James Episode 118, Fohr CEO James Nord gives his thoughts on how Instagram's co-founders' departure impacts influencers, how/when to send a follow-up report after a brand partnership ends, and whether or not there is a "slow time of year" for brand deals.

In Episode 117 of A Drink with James, Fohr CEO James Nord gives his opinions on building audience trust, increasing sales conversion, and how (and when) to start introducing travel content in your feed. Plus: he has a tip on utilizing Instagram's Questions feature for sponsored posts.

In Episode 114 of A Drink with James, Fohr CEO James Nord discusses how to avoid losing followers, his thoughts on brands valuing editorial content, and what to do if a brand you're working with stops responding.

In Episode 113 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to transition a gifting relationship to a paid one, how to expand your audience from a local one to a global one, and he gives his thoughts on hashtags.

In Episode 112 of A Drink with James, Fohr CEO James Nord gives his thoughts on how to expand your email distribution lists, how to determine whether or not an event is worth your time, and what's harder to reach — 1k, 10k, or 100k.

In Episode 111 of a Drink with James, Fohr CEO James Nord gives his thoughts on whether or not you should promote products you don't use, how to get invites to the big fashion week shows, and how to better communicate with brands.

In Episode 110 of A Drink with James, Fohr CEO James Nord gives his opinion on if/when you should be following the people you work with at brands, unprofessionalism in the influencer space, and he gives his thoughts on growth companies.

In Episode 109 of A Drink with James, Fohr CEO James Nord gives his take on how to deal with negative comments, how (and if) to create content for brands that don't match your aesthetic, and he discusses whether or not you should back out of paid contracted posts if you feel like you are being taken

In Episode 108 of A Drink with James, Fohr CEO James Nord gives his thoughts on Instagram audiences gravitating towards popular travel destinations, whether or not Instagram will try and capture ad money going from brands to influencers, and benchmarking engagement percentage.

In A Drink with James Episode 107, Fohr CEO James Nord discusses Instagram Stories new Question feature, how to get out of a rut, and how to monetize aggregating content accounts.

In A Drink with James Episode 106, Fohr CEO James Nord gives his thoughts on the diversity (or lack thereof) in the influencer space, evolving your Instagram account from personal posts to paid campaigns, and he gives his tips on affiliate marketing.