National Bicycle Dealers Association
NBDA: Bicycle Retail Radio
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com. Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate-to-the-nbda/
Author
National Bicycle Dealers Association
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
The Friday Retailer Flex - Episode 2 05.03.2021 9:38
Create a truly personalized shopping experience. Support the show
Amos Brumble - Brumble Bikes, Westerly, RI and Head of Operations, Velo Tooler 02.03.2021 52:51
Saving the world one bike at a time. Meet Amos Brumble. Bike racer, coach, shop owner, and executive, Amos is leading out a specific type of retail. Sharing with us insights on delivering to your customers exactly what they want. Creating retail hours based on when your customers shop and going above the in-store visit to optimizing the customer interactions via dedicated newsletters. Always co...
The Friday Retailer Flex - Episode 1 26.02.2021 8:41
5 things you can do today to increase business that cost you absolutely nothing. Support the show
Rachelle Schouten, Development Director of the NBDA 23.02.2021 36:13
Welcome to Season 2 of Bicycle Retail Radio, where NBDA President Heather Mason will meet with industry professionals to have conversations to provoke, educate, inspire and empower you to your best retail self. The first episode of this new season of Bicycle Retail Radio is with Rachelle Schouten, Development Director of the NBDA. The “glue” of the National Bicycle Dealers Association. Guiding pro...
P2: Profitability and More 10.12.2020 37:05
Tara Kuipers, coordinator for the NBDA's P2 Groups, is joined by Tim Krone, owner of Pedal Bicycle in Michigan and current NBDA Board Member, to talk about the P2 Program and Tim's experience as a member of a P2 Group. P2: The Profitability Project brings together non-competing retailers to share data, successes, tips, and secrets to building and maintaining bicycle retailer profitabilit...
Bicycle Retailer and Industry News Magazine - A History 25.11.2020 52:51
Fred Clements returns in this episode to talk with Marc Sani about the history of Bicycle Retailer and Industry News Magazine, the leading trade magazine and website for the global bicycle industry. Marc is the co-founder of BRAIN Magazine and tells us about starting the project in 1992, seeing the popularity rise, launching the website, being bought by the NBDA, becoming the publisher, and moving...
Engaging Customers in a Contactless World 10.11.2020 41:13
In this episode, Steph Waite from Johnny Velo Bikes in Columbus, OH is back to talk with Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program, this time about how to engage customers in a contactless world. Every customer is important but especially those new customers who may be experiencing an independent bicycle dealer for the...
Cycle Alaska - Bicycle Retail in Extreme Conditions 30.10.2020 50:06
Fred Clements is back with us to interview John McConnochie, owner of Cycle Alaska. Cycle Alaska is a bike shop in Juneau, Alaska, and is unique because a lot of their business comes from bike tours given to cruise ship passengers. Tune in to find out about the bike culture in Juneau, how the shop deals with the extreme seasonal conditions, and how they have adapted now that tourism is effectively...
Woody Smith - Part 2 07.10.2020 45:05
In this episode, Chad Pickard, owner of Spoke-n-Sport in South Dakota and NBDA board member, is joined once again by Woody Smith, owner and President of Richardson Bike Mart. Chad and Woody delve into the availability of bikes, inventory and sales of parts and accessories, their experience with vendors, and Woody's plan for the year ahead. Support the show
Diversity in the Bicycle Industry 23.09.2020 17:35
James Stanfill, President of the Professional Bicycle Mechanics Association, joins Chad Pickard this week to talk about PBMA's BIPOC UBI Scholarship Fundraiser in which donations will be used to directly assist a person or persons from the Black, Indigenous and People of Color communities to attend a UBI training. This will include, airfare, lodging, meals, and tuition. Chad and James talk ab...
Learning Across Industries: Lessons from Harley-Davidson for the Cycling Industry 09.09.2020 48:41
What do Lycra and leather have in common? An enthusiastic, loyal customer base… composed primarily of white, male riders... Pat Hus, former director of Interbike, interviews bicycle and Harley-Davidson retailer George Gatto about what bicycle retailers and manufacturers can learn from Harley-Davidson. You’ll hear how Harley supports retailers through education and incentive programs that encourag...
Leading Out Retail 02.09.2020 1:08:21
In this episode, John Robinson, owner of Johnny Velo Bikes in Columbus, Ohio, and board member of the NBDA is back to interview Donny Perry, author of Leading Out Retail. In Leading Out Retail, Perry combines hundreds of hours of research, a rich trove of social science, and his counterintuitive insights as he explains a paradigm shift in the industry of bicycle retail. Within this paradigm shift,...
Does Saying "Yes" Cost More Than Saying "No"? 19.08.2020 54:19
This week, Chad Pickard, NBDA Board Member and owner of Spoke-N-Sport in Sioux Falls, SD, is joined by John Robinson, fellow NBDA Board Member and owner of Johnny Velo Bikes in Columbus, OH, for a discussion on customers and profitability. Is the customer always right? Does saying "yes" to a customer sometimes cost more than saying "no"? Join in on the discussion and feel free...
Teaching Kids to Ride Bikes w/The Bike Whisperer 08.07.2020 37:27
This week Kat Andrus, Youth Program Manager at PeopleforBikes, joins us again to interview Andree Sanders, President of Trips for Kids Metro NY. Andree is nicknamed the "bike whisperer" based on her teaching methods when teaching people how to ride. Adree has taught over 1000 kids to ride off-road, is now a certified NICA coach, has helped hundreds learn to ride, and is a League Certifie...
Continuously Improving w/Dan Thornton 01.07.2020 41:29
In this episode, David DeKeyser joins us once again to interview Dan Thornton, owner of Free-Flite Bicycles. Dan has been in the industry for over 40 years and has a great sense of business. He talks to Dave about opening his skateboard shop in 1977, transitioning to a bike shop in 1978, opening more locations, and getting back into an active role in the business this year. Dan also shares with us...
How to Run a Profitable Bike Shop: Part 2 24.06.2020 32:52
This week, Dave DeKeyser, Business Consultant for the NBDA, returns to interview Todd Cravens, Vice President of Business Development at Quality Bicycle Products. Dave and Todd talk about trends and best practices that they have observed for running a profitable bike shop. In his position at QBP, Todd works with many bike shops at all levels and it has given him great insights into the hard number...
State of Giant Bicycles and the Industry w/JT 17.06.2020 47:11
This week, Giant Group's U.S. general manager John "JT" Thompson joins Chad Pickard, NBDA Board Member and owner of Spoke-N-Sport in Sioux Falls, SD, to talk about Giant Bicycles and the general state of the industry. Support the show
Bike Boom of the 70's vs. Today (w/Gary Fisher) 03.06.2020 54:40
In this episode, Chad Pickard, owner of Spoke N' Sport in Sioux Falls, SD, and NBDA board member, returns for a very special interview with Gary Fisher. Gary has a rich and storied career and is considered one of the inventors of the modern mountain bike. Gary joins us today to talk about what he experienced during the bike boom of the 1970's and his take on whether or not the bike boom...
Getting More Kids on Bikes 29.05.2020 23:18
In this episode, Kat Andrus, Youth Program Manager at PeopleforBikes, interviews Sabra Davison, co-founder and Executive Director of Little Bellas. Kat and Sabra discuss youth programs in the bicycling industry, why they are important, and how bike shops can get involved. Support the show
Easy Ways to Make your Bike Shop More Welcoming to Women (and Why it Matters) 13.05.2020 46:57
More women than ever are getting into all forms of cycling, while bike shops and the industry as a whole are still largely male-dominated. But any dealer can take a few simple steps to make their shop the one women choose when buying a bike. In this episode of Bicycle Retail Radio, Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador prog...
Stewardship Retail - Putting People First 29.04.2020 48:51
In this episode of Bicycle Retail Radio, Chad Pickard, NBDA board member and owner of Spoke N Sport in Sioux Falls, SD, speaks with Tobie DePauw, Affiliate Wrangler at People for Bikes and owner of Mordecai Book Building and Stewardship Retail. Tobie talks about the value that brick and mortar retail stores have and how powerful the human connection is in creating a community around your store. He...
Retail Operations During COVID-19: Changing Hands Bookstore - Phoenix, Arizona 15.04.2020 55:44
Now is an uncertain time for retail. The COVID-19 pandemic is forcing retailers to make difficult decisions like whether to close their store or not, whether or not to lay off employees, whether to ask for rent deferral or not, etc. We think that now it is more important than ever to come together and share ideas and practices between retailers all over the nation. For the fourth episode in this s...
Bike Shop Operations During COVID-19: University Bicycles - Boulder, Colorado 08.04.2020 32:31
Now is an uncertain time for retail. The COVID-19 pandemic is forcing retailers to make difficult decisions like whether to close their store or not, whether or not to lay off employees, whether to ask for rent deferral or not, etc. We think that now it is more important than ever to come together and share ideas and practices between retailers all over the nation. For the third episode in this se...
Bike Shop Operations During COVID-19: Landry's Bicycles - Boston, Massachusetts 31.03.2020 40:46
Now is an uncertain time for retail. The COVID-19 pandemic is forcing retailers to make difficult decisions like whether to close their store or not, whether or not to lay off employees, whether to ask for rent deferral or not, etc. We think that now it is more important than ever to come together and share ideas and practices between retailers all over the nation. For the second episode in this s...
Bike Shop Operations During COVID-19: Pedal - Kalamazoo, Michigan 27.03.2020 31:57
Now is an uncertain time for retail. The COVID-19 pandemic is forcing retailers to make difficult decisions like whether to close their store or not, whether or not to lay off employees, whether to ask for rent deferral or not, etc. We think that now it is more important than ever to come together and share ideas and practices between retailers all over the nation. For the first episode in this se...
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