NBDA: Bicycle Retail Radio

NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail. Support the show

Have you hit a wall with your store displays? Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Today the team is focused on turning "meh" walls into money walls. To follow along best with the visuals, watch this episode on our YouTube channel. Support the show

Join NBDA Executive Director Heather Mason and Brandon Andrews, Director of the Bicycle Technician Program at Northwest Arkansas Community College (NWACC), for the official launch of the NBDA Certified Bicycle Service Technician Microcredential : a new industry-backed training pathway designed to strengthen bicycle service departments nationwide. This is designed for professional bicycle technicia...

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, feat...

Mountain bike legend Martyn Ashton joins us to talk about his journey, founding  RideAble Now , and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference. This is a practical conversation focused on real steps shops can take to make cycling more accessible. Support the show

Welcome to Bicycle Retail Radio. We’re glad you're here. The bicycle industry is facing a real challenge: participation is declining, and while e-bikes have helped reshape who's riding and how, they haven't reversed the long-term trend. Growing ridership is  essential to the future of every bike shop.. That's why the NBDA convenes its Growing Ridership and Retailer Foot Traffic...

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, feat...

Welcome to Bicycle Retail Radio. What you're about to hear is a recording of the NBDA's Bicycle Industry Retailer & Supplier Best Practices Panel. The bicycle industry is navigating real headwinds right now — excess inventory, shrinking margins, reduced foot traffic, staffing challenges, and shifting consumer habits. This panel exists to meet those pressures head-on. Three times a ye...

The NBDA hosts this panel three times a year, bringing together retailers, suppliers, advocacy organizations, and technical experts for focused conversations on lithium-ion battery safety, industry standards, and compliance. Topics are sourced directly from NBDA members, and each session is designed to deliver practical takeaways you can apply in your shop.  If today's discussion sparks quest...

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Today it's the return of Cory Cunard of Bike Central in Le Mars, IA for a follow up episode! Listen in as we summarize the development and build out of this shop space. To follow along best with the visuals, watch this episo...

In this in-depth conversation, Mark Vandermolen, Managing Director, and Steven Tenure, Aftermarket & OEM Sales Manager at FSA, share their personal journeys in the cycling industry, dive into FSA and Vision ’s product ranges and innovations, and discuss the evolving trends shaping the market, from gravel bikes to 32-inch wheels. Whether you’re a retailer, mechanic, or cycling enthusiast, disco...

In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally , and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales. They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local...

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, feat...

E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer. On March 25th, NBDA brought together a panel of industry experts for a wide-ranging conversation on the e-bike landscape: what legally and practically defines an e-bike how the industry is drawing the line between e-bikes and e-...

Beth Black, e-bike safety advocate, former retailer, and Board Member of the American Bicycling Education Association , joins Bicycle Retail Radio to discuss cycling education, community safety, and the evolving role of retailers in the e-bike era. From The Bellemont Project and the Incline Program to practical shop-floor best practices and women’s leadership in cycling, this episode offers action...

Tariff Rulings, Import Declines, and the E-Moto Reckoning NBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail in March 2026. Steve and Heather dig into the Supreme Court's tariff ruling and why mo...

Join Strider Bikes’ Jennifer Crawford, Customer Experience Manager, and Kent Jacobs, Product Manager, as they discuss how Strider supports dealers, grows youth cycling, and advocates for fun-first riding experiences. From the Strider Rider Fund to strategies for expanding your kids bike department, discover practical tips to engage families and develop the next generation of cyclists.   Support th...

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, feat...

In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW , about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals. Peter shares the journey of building a Certified B Corp, lessons learned from both ski and bike retail, and how mountainFLOW is helping retailers integrate sustainable, eco-...

Want a gut check on what's happening outside of the industry? It's here. Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. In this episode, we dive into the power of storytelling and customer experience with the team at CX-STORY. CX-STORY was born from a belief that br...

In this episode of Bicycle Retail Radio, SRAM Midwest Regional Field Guide Manager Dan Jennings and Technical Field Guide Sean Owen guide retailers through four key areas to focus on this spring: assessing service profitability, building a smarter service inventory, refining service menu pricing and value, and optimizing physical service space and workflow. Packed with practical tips and actionabl...

NBDA Executive Director Heather Mason and Programs Developer Megan Schmidt dive into the 2026 Retailer Summit series. From agenda design and industry partnerships to what makes each location unique, learn why these collaborative events are more important than ever for bike shops navigating growth, uncertainty, and opportunity. NBDA Retailer Summit West : March 16 – 17, Plaza Hotel, Las Vegas NBDA...

Today on Bicycle Retail Radio we’re joined by the team from woom bikes to discuss the the brand’s origin story, core values, and thoughtfully designed superlight bikes built specifically for kids. Plus, the team shares insights on growing the youth bike category, supporting retailers, advocacy initiatives,  and what’s next for families and shops in this fun and rewarding segment. Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, feat...

This episode is our recap of our January 6th advocacy panel. Listen in as industry experts meet, discuss and address retailer risks, concerns, and best practices regarding the full spectrum of lithium-ion batteries and e-mobility devices safety, standards, and compliance. Support the show