NBDA: Bicycle Retail Radio

Pro Tips for Bike Retailers – Presented by Ascent 360 Support the show

This episode’s guest is Mercedes Ross, executive director of Project Bike Tech. Voted one of the top 50 Influential Businesswomen in the bike industry, Mercedes leads an amazing non-profit that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes. She's worked in the ski, outdoor, moto...

Elevate the Post Bike-Sale Customer Experience with Your Knowledge. - Presented by QBP/BIKEFIT Support the show

This episode’s guest is Lauren Jenkins, Communications Director at the League of American Bicyclists. Lauren handles all of the League's communications, everything from social media to what you see on the website. Her goal is to inspire people to ride bikes, advocate for safer roads, and celebrate the joy of cycling through storytelling. Lauren joined the League in 2019 after seven years as a...

How to talk to customers- Presented by HLC Support the show

Today's guest is Lance Camisasca, bike show director at the Big Gear Show. Having served in the trade show industry for over 20 years, Lance is an experienced event creator and director who is globally acclaimed for hosting productive and purposeful gatherings whose blueprints are proven to be years ahead of their time. Learn from this conversation more about Lance, takeaways from Big Gear sh...

Customer service traits you should look for when hiring. Support the show

This episode’s guest is Bob Stomel, Director of Sales for the Huffy Corporation. With a bicycle industry background that spans an impressive 34 years, Bob has not only led and inspired sales teams but developed bicycle sales programs for national and regional retailers. An impressive background in monitoring sales, marketing, product development, forecasting, customer care, and team building lends...

In a recording on July 27, 2021, NBDA President Heather Mason sat down with Aaron Stehly, Director of Education at Quality Bicycle Products, and Jeff Donaldson, Barnett Bicycle Institute School Director and leader of all technical training at U of Q and QBP centered around service departments and profitability, to talk about the topic of the bicycle retail service center. Topics covered include st...

4 important Components of Retail Sales Training Support the show

This episode’s guest is Fred Clements. Holding the office of Executive Director for the National Bicycle Dealers Association from 1989 to 2017, an unprecedented 27 years, Fred has a background that spans journalism to retail relationships. Past contributing to an NBDA Executive director blog in the industry trade publication, Bicycle Retailer and Industry News, Fred brings to the conversation a ri...

Investing in yourself and your bicycle retail store or career. Support the show

This episode’s guest is Larry Black, Founder of Mount Airy Bicycle and College Park Bicycle in Maryland. His shops have been fixtures for 42 years and he is a major proponent of cycling for everyone from toddler to pro. The shops are known for catering to special needs and obscure and unusual merchandise. The shops host special events, support charities, and were recently featured as one of 7 busi...

Local Store Marketing Support the show

NBDA President Heather Mason sat down with Kailey Kornhauser to talk candidly on how we can upscale our practices to meet larger-bodied riders. Kailey Kornhauser,  a cycling advocate doing work to create more body size inclusivity in all types of bicycling and recently featured in the Shimano film “All Bodies on Bikes”, talks with us about her journey and lends advice to retailers, suppliers, and...

Why you need Linktree on your Instagram Account. Support the show

This episode’s guest is Dan Kowalke, General Manager of Retail Toolkit. Dan is known for his collaborative nature and digital mindset.  He is dedicated to helping independent retailers obtain data literacy to understand trends and unlock profits by providing actionable insights that increase margins, inventory turn velocity, and improve cash flow.  Authentically upskilling specialty retail operati...

In a recording on June 21, 2021, NBDA President Heather Mason sat down with Bob Margevicius, Executive Vice President of Specialized Bicycle Components, to talk about the current state of the industry. Addressing retailers' concerns over supply, shipping costs, and future expectations, Bob speaks candidly about what he is seeing and answers several questions submitted via NBDA members in a sp...

This episode’s guest is Tobie DePauw, Affiliate Wizard at PeopleforBikes Ride Spot. Tobie and Ride spot could not be more perfectly matched. He is an experienced community builder, maker, and creative with a history of bringing people together to cultivate authentic relationships and create memorable experiences. His passions lie at the intersection of creativity, marketing, and leadership, and he...

Simple In-Store Marketing Strategies  Support the show

This episode’s guest is Brian Hawkins, owner of Colorado-based Fixture Lab - a leader in proven fixture, design, and merchandising solutions for bicycle retailers. Brian’s path in the bicycle industry started from building bikes Wheatridge Cycles when he was 14 to handling advertising, marketing, research, event planning, and program development for multiple global brands including Giant, Liv, SRA...

Creating a customer-centric retail environment. Support the show

This episode’s guest is Valerie Chan. Valerie is the founder of Plat4orm , a multi-million dollar privately held communications company, a seasoned business leader, a technology communications expert, and a TED X speaker.  She is known for helping companies succeed by shaping their narratives. Her writing can be found in Forbes and Entrepreneur. Through her own story of resilience following a horr...

This Friday is about you.  Support the show

This episode’s guest is Greg Robidoux, Executive Director at Serotta International Cycling Institute (SICI). SICI offers classes , bicycle fitting equipment , and consulting to bicycling retailers and coaches. Fit services are an excellent resource for revenue and ensure new cyclists find not only comfort but optimal performance while on the bike. Something for retailers to be focused on and talki...