NBDA: Bicycle Retail Radio

This episode’s guest is Scott Fitzgerald, CEO of Buddy Pegs . Buddy Pegs on the surface is a framework of support to help parents introduce their children to cycling.  This conversation leaves listeners with advice on how to support the growth of cycling at all ages, provide opportunities for youth to take part in retailer-led cycling programming, and have fun while doing it. This episode’s specia...

Retail Fitting Rooms Support the show

Today’s podcast features news about the NBDA P2 Workshops at CABDA, Continuing Education courses, NBDA’s Career Board, a recap from the recent NBDA Costa Rica Trip, and an interview with special guest Scott Buelter, CEO and President of Ascent360 . A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built market...

Retailers- Helping teach children to ride  Support the show

This episode’s guest is Mike Herlinger, founder of Club Ride Cycling Apparel . Listen in to this episode and learn about the importance of the simple existence of riding apparel that offers technical fabrics, lifestyle vibes, and premium features that allow us to go from ride to post ride, how you as a retailer can use branded clothing to build store culture and position, and how to introduce cycl...

5 tips for effective outdoor retail signage Support the show

This episode’s guests are Chuck Gleason and Josh Sutton, Owner and Manager of Trailyard , located just two miles from downtown Valparaiso, Indiana, a town just an hour outside of Chicago. Trailyard took the “bike shop + one other thing” formula to the next level, creating a destination for the whole family featuring a full-service mountain bike shop and family-friendly restaurant, bar, and café. L...

4 winning ways to build your email database Support the show

This episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor , with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343.  The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural...

Time Management Tips For Retailers Support the show

This episode’s guests are Steffen Root and Jaryn Pierson, the Co-Owner and Manager of Berkshire Bike and Board , with 3 locations in the Northeast. The conversation touches on retaining the mom-and-pop feel within your store while running a well-oiled machine, how a detailed structure helps all areas of operations, placing the right person in the right place, and how important it is to get every c...

The Importance of a Refund Policy Support the show

The Nosh is a monthly feature highlighting NBDA President Heather Mason and Development Director Rachelle Schouten discussing life, work, relationships, and their take on the latest industry news. Nosh #7 features 5 resolutions for the bicycle retailer, a reflection back on 2022 NBDA programming, and a look into 2023. In this episode they are joined by an industry veteran and visionary in leading...

5 things to help you plan for your most profitable retail year in 2023 Support the show

In this episode we have invited several members of the NBDA Board to share wisdom and best advice for retailers as we wrap up 2022 and head into 2023. Where should retailers focus? Any tips? Thoughts about vendor relations, cashflow, staffing, and fixed costs? Joining us in this very special episode focused on ensuring specialty bicycle retailers future success are Peter Henry (Landry’s), Kent Cra...

40 Tips on How to Get More Customers to Your Store Support the show

This episode’s guest is Gary Vernon, Walton Family Foundation Senior Program Officer supporting Steuart and Tom Walton’s work creating a world class destination for mountain biking and all types of cycling in the state of Arkansas. Gary is an avid mountain biker and off-road motorcyclist and an expert in competition motorcycle trials. His passion for cycling spans nearly 50 years. Arkansas is an e...

5 Tips to Improve Cash Flow in Your Retail Business Support the show

In a recording on December 1, 2022, NBDA President Heather Mason sat down with Lauren DiMartino, North American Market Lead at Kids Ride Shotgun , for a NBDA Member Roundtable Event focused on the kids category. In this conversation listen in to learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep i...

Best practices that retailers should be focused on during the cold season. Support the show

This episode’s guest is Ryan McFarland, Founder of Strider Bikes and All Kids Bike . Ryan is an entrepreneur with a passion for biking and motorsports. In 2007, he founded Strider Bikes in his garage. Today, the balance bike company has sold nearly 4 million bikes worldwide. Strider creates and inspires future generations of riders by giving children as young as six months old the best first-bike...

7 Tips for Higher Retail Holiday Sales Using your Email List and Social Media Support the show

This episode’s guest is Spinks, PR & Brand Specialist for QuietKat Off-Road Electric Bicycles . Born and raised in Vail, Colorado, Spinks has a decorated past in the outdoor recreation and hospitality industries. A diverse background featuring top level customer service and product innovation, Spinks has been a driver of brand performance. Founded in 2013 in Eagle, Colorado, QuietKat is the le...

A Black Friday Poem for the Bicycle Retailer Support the show

This episode’s guest is Don DiCostanzo, Founder and CEO of Pedego Electric Bicycles . Founded in 2008, Pedego is the leading brand of electric bikes in North America. Pedego is famous for premium quality, five-star local service, and an industry leading five-year warranty. A complete line of 19 electric bike models are available at over 200 locally-owned Pedego stores that offer sales, rentals, to...