Nauti Nerds

Have you ever wondered if a simple tweak to your website could open the floodgates to a surge of customer engagement? That's precisely what happened to us at Nautilus Marketing. In this episode, I take you behind the scenes of our digital transformation, where connecting HubSpot's robust CRM service, combined with their live chat app and the power of Slack, led to a phenomenal increase in our webs...

Just the thought of conferences made me roll my eyes - until a recent trip to a European marketing conference in Budapest turned that scepticism on its head. I was surrounded by savvy business owners, fellow SEO fanatics, and link builders, and even though the conference was primarily focused on the European market, I found a goldmine of insights that boosted my business. From casual chitchats to...

As entrepreneurs, we know the struggles of balancing mental wellness and business responsibilities all too well. That's why I have implemented various self-care techniques and built a support system at Nautilus. In this episode, I share my strategies that have been instrumental in managing my stress levels and maintaining my overall mental health as an entrepreneur. I talk candidly about making th...

Unlocking the hidden potential of PR can greatly benefit your brand's SEO and branding. In this episode, I will be exploring the various forms of PR, from traditional print press to the rapidly evolving digital PR. I will explain how these PR forms can increase your brand's visibility and authority. We'll also take a closer look at the impact of backlinks on SEO. Nauti Nerds is produced and manage...

Prepare to decode the mystery of website audits! In this episode, I'll provide you with a clear understanding of the process of a website audit and explain why they are crucial for your business growth. I'll uncover the real power of website audits in boosting your site's performance and ROI, the various ways to conduct these audits and the importance of investing in a quality one. Nauti Nerds is...

It's time to take on the topic of trust in digital marketing agencies, addressing why it isn't beneficial to shift from one agency to another constantly. In this episode, I expose the pitfalls of jumping ship, including overlapping resources and stagnant progress. We'll also examine the necessity of giving an agency enough time to do its work and how this patience can pay off in the long run. An e...

It's a question I get asked almost every day: "How much does it cost to build and maintain a website?" In this episode, I explore the costs of running a website and how you can budget for it wisely. I get into the nitty-gritty of domain name pricing and the importance of choosing a trustworthy hosting provider. I also highlight the extra costs you might not expect, such as backups, security, and e...

Picture this: we were pitching to a potential client when he dropped a bombshell, proudly stating that he expected his employees to respond to work queries even on weekends. It was a shocking statement that left me wondering whether we could foster a healthy business relationship with such an individual. In this episode of Nauti Nerds, I explore work-life balance and setting boundaries, not only w...

Ready to shift your perspective on competition? In this episode, I share why I love stalking my rivals and why you should. It's not as sinister as it sounds, far from it, you'd be surprised by the invaluable insights you might gain. This episode of Nauti Nerds is about watching your competitors' actions, learning industry updates, and incorporating the best bits into your marketing strategies. Don...

Wondering how to maximise your SEO efforts and future-proof your strategy? This episode is a treasure trove of insights and tips as we immerse ourselves in the world of SEO audits, an essential and often overlooked aspect of SEO strategy. I'm taking you behind the scenes of our SEO audit process, showing you how our team meticulously examines websites to identify areas for improvement. You'll disc...

It's time to debunk some myths and set the record straight about Wix and its capabilities for website design. Forget what you've heard about Wix limiting SEO capabilities – I'm here to bust that myth with hard-earned insights from our experiences with SEO clients. I discuss the platform's all-in-one solution and how it provides everything from payment gateways to SEO tools, order management and ho...

Have you ever thought about safeguarding your valuable marketing budget from unnecessary Google ad clicks? Imagine a scenario where you can relax and witness an influx of leads without having to worry about wasting your budget on irrelevant clicks. Well, you'll be pleased to know that I've stumbled upon a new anti-click fraud service and in this episode, I'll reveal all the details on how we now s...

Remember the last time you came across a brand logo that stuck in your mind? Perhaps it was the colours, the style, or the uniqueness. In this episode, we delve into the nitty-gritty of not just creating a brand, but crafting one that resonates, stands out and leads to long-term sustainability and profitability. We also tackle the often-overlooked aspect of branding - the brand style guidelines. W...

Fend off hackers and keep your WordPress website running smoothly with our rundown of simple yet crucial steps! In this week's episode, we pull back the curtain on WordPress security, dispelling misunderstandings and shedding light on how, with a little extra care, you can make your website fortress-like. We dive into the nitty-gritty of WordPress maintenance, from the need for unique admin userna...

Ever wondered how to make the most of your marketing budget without breaking the bank? That’s what we’re diving into on this week's episode, as we unpack the concept of a Minimum Viable Product (MVP) and its application in marketing. Together, we delve into how the MVP approach can be a game-changer for your business and you'll discover how this method can test new markets and industries without a...

Are you looking to boost your productivity like never before? Do you desire a tool that's not just a project management system, but an all-encompassing platform for your business? This week, we share how we graduated from Trello and Slack and fully integrated Monday.com into every facet of our business. From CRM to project management, billing, custom automations and integration with other platform...

Have you ever wondered how a stack of data can be transformed into a powerful marketing tool? Or how an event like Pride can become a platform for your brand to shine? Spoiler alert: we're unraveling the power of direct marketing in this week's immersive discussion. Tom unpacks the art of sending out physical mail shots, leaflets with call-to-actions and the potential of partnering with other bran...

We explore how CRM systems can revolutionise your business operations from forecasting to planning, lead tracking and even how to effectively use them for discount tracking. By sharing our personal journey using HubSpot, Tom reveals the value a CRM system can add to your business. We'll take you through the early stages of lead tracking for marketing success, exploring the critical role it plays a...

What if the secret to compelling content lies in your everyday conversations? Bold statement, sure, but in this episode, Tom explores the power of real-life stories and experiences in crafting engaging content for your social media and websites. Ditch those stock images; authenticity is the new currency! Tom breaks down practical strategies to transform your daily dialogues, business meetings and...

In this week's episode Tom unlocks the secrets of SEO and discover the powerful impact of patience. Tom take us on a journey from Nautilus' humble beginnings to the present, illustrating how consistency and trust in SEO agencies can bring transformative success. Nauti Nerds is proudly produced by Urban Podcasts .

Get ready to unlock the true potential of micro-influencers for your business! In this episode, Tom explores how these influencers, while smaller in size, can deliver a more engaged audience for your e-commerce brand or startup. By partnering with numerous micro-influencers, Tom explains the process of tapping into diverse markets and significantly boosting your brand awareness. Plus, we'll d...

It's time to bust some myths! In this episode will bulletproof your understanding of SEO and set you straight on some of the biggest misconceptions out there. Tom exposes the misguided belief about keyword stuffing and its supposed effectiveness in ranking. Rather than an endless repetition of keywords, we'll explain how a balanced SEO strategy incorporating an optimal mix of keywords, b...

In this episode, Tom untangles the buzz about Threads, Instagram's latest platform. Tom shines a light on Threads' potential for organic engagement, why social media managers should keep their cool when a new platform emerges, and how influencers, brands, and everyday users can capitalise on the opportunities it presents. Nauti Nerds is proudly produced by Urban Podcasts .

From SEO to Google Ads, digital PR to traditional marketing - multiple fingers in pies can bring a lot of success to your business. By not diversifying your marketing strategy, you risk missing out on potential opportunities. In this episode, Tom explores why diversification is the secret ingredient to business success. Tom discusses the dangers of relying solely on a single stream of marketing an...

In this episode Tom delves into the indispensable value of authentic content for your social media strategy. From the dynamic realm of TikTok to the idyllic streets of Instagram, Tom explores the reasons why dedicating resources to genuine content is not just optional, but essential for brands. Tom breaks down how you can repurpose and maximise content across multiple platforms and why social medi...