Nata PR School (EN)

This time I’ve decided to talk about television – because in all our strategic plans, TV still tops the list of the most powerful media. Nothing can match a story that’s aired during a prime-time newscast, no matter what countries or regions in the world. And for several years now, all the news shows have been broadcasting their stories online. Is TV losing steam? Although viewer numbers did rise...

You may have heard it said: “If you're not first in your category, create your own.” I find this law fascinating, because it lets creative entrepreneurs find their place in the sun, even in markets that might look saturated or impenetrable, especially when the giants give the impression of taking up the whole field. Take athletic footwear – those sneakers that seem to be in every closet in the wor...

If you’ve been listening to this podcast for a while, you probably know that I created this new service at the agency – NATA PR SCHOOL – to teach you how to combine public relations with social media and your digital (online) strategies. Today, I felt like sharing a model of exceptional success with you. We at the agency are privileged to have begun working with a young brand of vegan handbags jus...

We sometimes get asked if we’d rather market our services to companies led by Europeans or Americans. As you might expect, there are big differences, because values and education vary widely between the two continents. We have no “preference” as such, but we have the advantage at the agency of knowing and understanding these two cultures. What I would like to share with you in this podcast is the...

Many businesses have literally exploded, experiencing dizzying growth – especially online – during the pandemic. Look at ZOOM, which was almost unknown and is becoming a new verb! How does this so-called law work, and how can you make it work for your business? Number one, steer clear of fadsand instead, follow the trends – those longer-lasting ground waves. A fad is a passing phenomenon that cons...

For our loyal listeners who tune in to our podcast each week, you’ve probably heard me talk about our six-step model, the one we use every day to create successful public relations or influence campaigns. If you go back to our very first episodes, you’ll hear me talk about each step more in detail in a series of podcasts. I’m revisiting that today, because we have groups that are starting soon, an...

THREE KEY REASONS To help businesses get known and increase their sales. To teach and share the strength of public relations combined with social media. To create the finest public relations training in the world. I have over 30 years’ experience in public relations, marketing, and social media. I founded my own agency 20 years ago, and I know that public relations are stronger than they have ever...

It’s already been one year since I started uploading and sharing a weekly podcast in French and English. What a terrific exercise! I’m on Episode 53 now, and I’ve chosen this moment to take stock, celebrate this accomplishment, and share what I’ve learned and the lessons I’ve drawn from it. Let’s start with what drove me to do this, which is still the same after 12 months: Why: A podcast, paired w...

Appearances can be deceiving, and there’s nothing more human than wanting our peers to think we’re at the top of our game. Many of you surely know the saying, “Fake it till you make it.” This belief may drive us to keep moving forward and taking action, but it can also quickly become a trap. Since the advent of social media, I’ve had the sense that this Law of Ego, which can result in hype or over...

You’ve probably heard it said that a good idea will never take off without the right financing. This statement – this belief, even – is quite commonly accepted. It could be proven before the advent of the Internet. Today, of course, that’s exactly where people turn to start up a business. That’s where we test out new concepts and new products, to take the pulse of potential customers without makin...

It’s my pleasure to welcome Eric Wazana, co-founder with his brother Jacob, of the YOGA JEANS brand. North America’s leader in fair trade denim, with sustainable and social practices, YOGA JEANS are still made in Canada. YOGA JEANS is a company constantly improving its manufacturing practices to reduce its carbon footprint, continuously minimize waste, and work towards a circular economy. I met Er...

After examining this law, which might seem off-putting at first, we can see that it means less is more. Many PR and marketing professionals expect better results based on the quantity of products launched or how often news is released. They are undoubtedly unaware of the law of sacrifice, or the 80-20 rule, according to which 80% of revenue is generated with a single client or product. As a result...

Since the pandemic started, there’s been no need to convince anyone of this law. Still, that doesn’t mean you should give up on setting goals and making plans. So why plan anything when it’s so hard to predict the future now? Three key reasons: - A plan guides your actions - A plan helps you make choices and decisions - A plan tells you what to invest in, and how to allocate your money and resourc...

This law has become essential since the advent of social media, and no one can do without it in a crisis. And with consumers suddenly able to voice their dissatisfaction to an audience of thousands, many brands and businesses have learned this lesson the hard way. In our pre-internet marketing classes, we were taught that an unhappy customer might share their cutting comments with ten people in th...

The Law of Firsts – or the Law of Leadership – is one we all know. Let’s see if you can name the first brands that come to mind for you, and for consumers in North America, or elsewhere in the world: - Laundry brand in North America? o Tide - Luxury brand of women’s clothing? o Chanel - Most popular soft drink in the world? o Coca-Cola - Most coveted sports car in the world? o Ferrari - Leading br...

Hello! Welcome to this 45th episode of the NATA PR SCHOOL podcast. It’s my pleasure to welcome Alain Audet, General Manager, Canada of PHOREST Salon Software, an Irish company and a global leader in salon and spa management systems. Alain Audet is, without a doubt, the most respected professional in the Canadian Professional Beauty Industry. Before returning to Canada, where he launched the Kétast...

This rule is literally the key concept of public relations. It’s also true in marketing, but there it doesn’t work the same way. We know what the compound effect is on our savings and investments. It’s also a powerful law in communications. How do you put it into practice? Right now I’ll give you an example of a compound effect strategy, to show you how we apply it. A client once awarded us a cont...

We tend to believe that the best sales come from the best products. Many great marketing managers spend a tremendous amount of time making sure their product is the best so that they have all the components and arguments they need to confirm they’re the best on the market. Seems like they’ve taken all the right steps, doesn’t it? Well, they didn’t count on the law of perception. You remember the f...

You may have heard of the law of focus, which is that one of the most powerful concepts in marketing and PR is to lodge a word in your customers’ minds. When it comes to PR, I call this the law of words. Our business often requires us to define key phrases and words for our clients and their products. I’m partial to this law, because it makes us think about the content of our press releases, the w...

Two years ago, I wondered how I could, as a public relations agency, use the web to help our clients even more, while also selling our services online. As you may know if you listened to Episode 22, service quality is the agency’s number-one value. Long before we created our new service, NATA PR SCHOOL, I wondered if it was possible to come up with PR topics every week. So, I decided to go ahead a...

Hello! Welcome to this 40th episode of the NATA PR SCHOOL podcast. I have the great pleasure of welcoming Pascal Desjardins, president and founder of BELLA VITA INTERNATIONAL, which is celebrating its 20th anniversary and has worked with us for almost 10 years. Pascal Desjardins is one of the best communicators I know. He worked in the world of traditional media (TV, radio) for many years before c...

For several months now, I’ve been inviting you to combine public relations and social media. Today, I’d like to go back to the basics and tell you why I created the NATA PR SCHOOL. As you know by now, this new service also offers a weekly podcast episode in which I go over what we do at the agency and share tips and tactics with you that are quick and easy to deploy. I wanted to take a look back a...

After the law of failure, I thought I might talk about success – which is, in my humble opinion, a more inspiring law. The Collins English Dictionary defines success as follows: - The favourable outcome of something attempted. - The success of that deal prompted it to explore the sale of other holdings. I don’t know about you, but when I created the NATA PR agency, I didn’t tell myself I was going...

Have you noticed this word being used more and more by senior executives and business coaches? I’ve had fun doing what I so often urge you to do: Google searches. When I searched “business failures”, I got more than 20 million hits, and these titles were at the top of the list: - Celebrating failure in business – École des entrepreneurs - How failure can make you a better entrepreneur (BDC) - The...

It’s hard to predict the future, isn’t it? Yet often that’s what our customers are asking us to do. We understand that the marketing directors we work with have to come up with a plan, with realistic visibility (PR) and sales (marketing) results. So, unless you have psychic powers or a crystal ball, how do you get it right? I’ve often heard companies set unrealistic goals because they’ve taken the...