Nata PR School (EN)

Interview with David Tremblay, Vice President, Partner at NATA PR Hello, David, and welcome to this 85thepisode of the NATA PR SCHOOL podcast. So much has happened since our interview way back in our 10th episode! For those who would like to get to know David better, I invite you to listen to the 10th episode where he tells us about himself and the public relations profession. I asked him to join...

Get people talking about you in the media and online! Stand out from the crowd! We often receive calls from start-ups and companies that have never used public relations and don’t know where to begin. Meanwhile, their competitors are being mentioned in articles and appearing in TV interviews. Many marketing specialists who have to create public relations campaigns that they can combine with their...

Brands that have successfully made themselves known among their target client bases have, at one point or another, used these two public relations strategies. Telling their story Founders or executives have chosen to reach their potential clients by telling their story thousands of times to journalists and influencers. Using an ambassador, spokesperson or brand icon This strategy can be used simul...

Right off the top, it’s good to clarify that marketing includes PR and advertising. Let’s say marketing is the umbrella that generally covers five areas, known as the 5 Ps: Product – definition and description of the product Price – setting the price People – the intended target, including the sales and customer service teams Place – sales network, distribution (where the product is sold) Promotio...

Nothing affects humans more than sincerity and candour. What are we to think of people who talk about their mistakes or admit they’ve never gotten their driver’s license because they have no sense of direction or they can’t tell north from south or left from right? Well, it’s that law we’re going to talk about here: putting the less glamorous aspects of your product out in front. In North America,...

For our 80th episode, I’m delighted to welcome back Andy Thê-Anh , an immensely talented stylist and fashion designer whom I interviewed in episode 70, when we were analyzing Lululemon’s successes. Hello, Andy! Thank you for accepting my invitation to discuss the Balmain brand. The 2021 Netflix documentary, which we both watched, is very revealing and introduces us to the young prodigy and creativ...

Bonjour, Hello and welcome to this 79th episode of the NATA PR SCHOOL podcast . Are you someone who believes that selling more and more contributes to a company’s growth? It’s true that in the short term, selling more items can help to increase revenue. But those who are trapped in a cycle of discounts would probably tell you the opposite. Just a few short years ago, Black Friday was a day of disc...

When you have more than 30 years of industry experience, like I do, numerous examples come to mind when this Law of Division is mentioned. To illustrate this rule, I’ve chosen to return to the media universe, because I think it’s the most obvious example, and the easiest to understand. As a starting point, I often like to mention during training sessions that it was much easier for PR and marketin...

We say that opposites attract, but that’s not what we’re talking about here. This law is sometimes used by brands to highlight what sets them apart from their closest competitor. Think of Apple and Microsoft, and that magnificent ad campaign that has become iconic: I’m a Mac, I’m a PC highlights how the two brands are different: The Mac is represented by a relaxed young man wearing a hoodie (cool...

We all know that social media (SM) has a major impact in every society, in every aspect of our life, and public relations is no exception. PR must continually adapt to the new realities ushered in by social media: Brands are sharing new information on their social media platforms without letting us know. It's getting harder to send news items out to journalists. We in PR have to be constantly watc...

For this 75th episode, I am delighted to welcome Stéphane Le Duc , fashion journalist host, and cofounder of the magazine Dress to Kill. He has been a sponsor and conference host at the Fashion & Design Festival since 2014. He teaches at the Université du Québec and the Promédia school. As a journalist, Stéphane has attended the biggest international fashion shows from the world’s leading fash...

It may be a mystery tool for those who don’t know about it, but the press release is really very simple. At the agency, we write and send out press releases every day. It’s our number-one tool for sending news from our computer to select influencers and journalists. According to CISION’s annual study on the state of the media [The 2021 Global Comms Report], 78% of journalists want relevant press r...

We all harbour a desire for overnight success. Yet, as I know from personal experience, when business really takes off, we’re thrilled, of course, but we’re seldom ready to tackle that overpowering wave, because maybe we don’t have the resources we need. Maybe you won’t have enough products to meet demand. Maybe you won’t find the expert employees you need. Maybe your distribution won’t be up to i...

I’ve shared our experience at NATA PR with ‘brands with not story’, brands that often had great success before the Internet came along. Some have seen their market shares melt like snow in the sun and, since the pandemic, they suddenly want to get on the web. So I thought it would definitely be interesting for many of you if I also shared our experience with these fabulous brands with stories behi...

If you haven’t listened to Episode 65 yet, where I welcome the amazing Tina Poitras, a two-time Olympic athlete who sold her first company, Magma Photo, to Bill Gates and founded Namasté Leadership, I urge you to do so. On that note, I wanted to talk to you about Tina’s concept of Type A personalities, because without a team that she calls Olympic, it’s hard to achieve the goals you set for yourse...

For our 70th episode, I’m delighted to welcome Andy Thê-Anh , an immensely talented stylist and fashion designer who I deeply admire. Today we’ll be talking about Lululemon and looking at what makes the brand so successful. Before we get started, I’ll give you a quick recap of Andy's career. You’ll find some of his story in the Canadian Encyclopedia: ( https://www.thecanadianencyclopedia.ca/en/art...

We’re frequently approached by brands that were really successful before the internet. These are impressive companies, celebrating their 30th or 40th anniversary – sometimes more. And these brands have several things in common: They’ve been successful in product categories with few competitors. They’ve rarely, if ever, used advertising/public relations campaigns. They don’t know their way around t...

My partner, David Tremblay, and I create Instagram Lives every Friday, whenever we can. During one of our latest live events, I was asking him if he thought public relations qualified as an art or a science. “We are very similar to the art of cooking, that is also a science I find”, says David. Especially after working with Thermomix, an incredible cooking device that uses the latest technology.”...

I find the journey a brand embarks on to forge a path into the consumers’ subconscious fascinating. This principle corresponds to the Law of Ladder. If you think quickly about the best brands for running shoes, champagne, luxury watches, or electric cars, you’ll Being in second or third position isn’t always a disadvantage. In fact, it’s possible to take advantage of it, since trying to take that...

Many years ago now, I stopped fighting people’s perception – the so-called law of the mind. The best example I can give you of this is my partner. David Tremblay is a young white man who stands 6 feet 2, in his early thirties, the typical millennial who has insane charisma. Whatever we do, David will always have a head start on me: He’s a young man – taken more seriously than a woman He’s young, s...

For this 65th episode, I’m delighted to welcome Tina Poitras, a seasoned businesswoman and high-level coach. It was Tina who introduced me to the power of coaching more than a decade ago. Tina is a two-time Olympic race walker who represented Canada at the Games in Barcelona (1992) and Atlanta (1996). Following her career as an athlete, she became a seasoned businesswoman, founding Magma Photos, a...

Eleven years ago, I was considering adopting a dog. I was midway through my forties and I saw life passing me by. Several of my friends and loved ones had had to live with cancer diagnoses, and I wondered if I’d have time to achieve all my dreams before dying. After two years of reviewing many scenarios, one encounter would bring me the solution I wanted so much: a meeting with Lise Watier in a do...

Do you love magazines like I do? When’s the last time you read a magazine? What media was it on? The last magazine I looked at was Paris Match. On Sundays I read a newspaper called La Presse on my tablet, and it has a Paris Match supplement inserted. So, a section of the magazine, which we get for free, has articles about the great French stars of my childhood. The last issue I read featured an in...

Have you read the print version of a newspaper recently? Personally, I rarely read the print version. I usually read the online versions. However, I do still read the print version of Les Affaires – a specialized newspaper that I can also consult online – so I can support them for as long as they maintain a print version. I should say that a few months ago, we made the front page of this newspaper...

What about radio? Is it on the way out? For me, radio will always be a local medium. I love listening to the radio and my favourite hosts, because I feel like they’re talking just to me. There’s nothing like the warmth of the human voice to reassure us, and that’s what radio offers us – that’s what makes it a medium we trust. It’s very present in our lives, and especially during our morning and ev...