Nata PR School (EN)

In this episode of the Nata PR School Podcast , Natalie Bibeau breaks down how Public Relations and GEO (Generative Engine Optimization) work hand in hand — and why this combination is your biggest competitive advantage in the AI era. SEO makes you discoverable. GEO makes you impossible to ignore. But how do you actually get mentioned in AI-generated answers from ChatGPT, Claude, Perplexity and Ge...

In this episode of the Nata PR School Podcast , Natalie Bibeau welcomes Jordanne Erichsen — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why public relations has never been more valuable for SEO . Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built Express Voice S...

Celebrating 25 years of Nata PR! In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why PR is more powerful and relevant than ever . 25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced publ...

When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies. Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits. We spoke to humans. We built relationships over time. Credibility came from proximity. Then the Internet arrived as an accelerator...

We often believe, wrongly, that public relations is complicated. That it requires years of study. That you must work with expensive agencies. That you need a large budget, countless contacts, and a lot of time. But the reality is much simpler than that. Public relations becomes easy when 3 things are in place: • An execution plan • Achievable priorities. • An execution plan. • A simple and clear m...

What if 2026 were finally the year the media talk about you? At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves: more visibility, more contacts, more recognition… and more sales. And yet… We often repeat the exact same actions, hoping for different results. We publish more. We create more content. We try to be everywhere, all the time....

Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254. Public Relations: Cutting Through the Noise How do you stand out in 2026? Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026. I wanted to explore this dimension that many have underestimated in recent years. Yet this is precisely what PR has done since the very beginning: capt...

If you've been listening for a while, you've probably heard me say this before: In public relations, the most important word isn't "public." It's relation. And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools and our platforms, one thing has never changed: At the end of the day, we are still trying to reach hu...

People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls. And if you're like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne glass in hand… but quite far from how things really work in our industry. Because in truth, public relations is a form...

Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers. Many still believe that having hundreds, or even thousands, of media contacts is the key to success. But in reality… ten good contacts can be worth a thousand names on a list. Why? Because in public relations, it's not about quantity, it's about relevance. Yes, agencies build relationships o...

What still excites me today is discovering the articles journalists and media publish about our clients. Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies. I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, Caudalie, Kérastase, Bella Vita, Annabelle, and h...

In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy. I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations. I asked her what she believes are the...

But what exactly is a publicist? The word publicist carries a hint of intrigue. It takes us back to a time when this profession unfolded behind the scenes, long before the internet, social media, and influencer marketing. In fashion, beauty, or design, publicists---often called press agents---were key figures. They were recognized as true experts, and their role went far beyond sharing information...

📺 Watch on YouTube ► https://youtu.be/YLX0O3FfkR4 For this episode, I have the pleasure of welcoming Vanessa Sicotte, design expert and founder of Damask & Dentelle, a digital platform dedicated to interior design. She is known for an approachable, vintage-inspired aesthetic and also hosts the Déco Thérapie podcast. Before launching Damask & Dentelle, Vanessa graduated in Marketing, then...

Dear PR Friends! An article in BOF (Business of Fashion) recently caught my attention: it talked about influencers (TikTokers) hiring PR agencies to get themselves featured in traditional media. Interesting, right? When I tell you that PR is constantly evolving and knows how to take advantage of new technologies, I couldn't think of a better example. So why do these influencers want so-called trad...

Dear PR Friends ! A few days ago, during a meeting with a client, I got THE question: "What's the point of PR today?" The underlying question: in the age of social media and artificial intelligence, is it still worth investing time and money into a public relations campaign? Here's the spontaneous answer I gave: Public relations is the best organic part of your marketing plan. Why? Because even to...

Dear PR Friends! I created NATA PR SCHOOL to help small businesses, solopreneurs, and marketing pros like you who want to take action with PR --- without spending years learning all the theory. Every week, we get inquiries from amazing businesses and service providers. However, when I inform them that agency fees begin at several thousand dollars per month, many believe PR is out of their reach. T...

Hi my PR Friends, If you caught our last episode, you know I'm here to help you rethink what might seem like business expenses: advertising, marketing, coaching, PR, social media, and more. Following our respective investments in our businesses (yes, I invest heavily in NATA PR and continue to do so), I wanted to discuss with you the value of an article. We're talking about a journalist choosing t...

If you've been following me, you've heard me talk about press releases more than once. Today, I invite you to invest your time in a high-value workshop focused on the art of the press release. And I've even listed five powerful reasons to join me on July 23 and 24, 2025 : 1. Demystify PR's #1 Tool The press release is still the #1 gateway to credible, free media coverage. Learn how to write it lik...

Hello PR friends, When was the last time you invested in your projects or your business? As for me, I've lost count of the number of courses and coaching programs I've done over the years. One that really stands out was with Kris Plachy --- an exceptional business coach --- who helped me go from "HR is not my strength" to "I love managing my team!" Anyone who knows me well knows what a transformat...

Hello PR friends, Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers , or User Generated Content --- in other words, content created by real people , not marketing pros. And believe me, in 2025, this has become essential. Why? Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is aut...

Hi my PR friends, These days, everything changes so quickly that I sometimes feel like a dinosaur. If, like me, you remember those printers in newsrooms that used to churn out press releases on paper 24/7, then you're part of my dinosaur club. What's fascinating about being one of the "old ones" is that we remember tools that once had a physical form and have now evolved into digital versions ---...

Hello PR friends, Do you run your own business? Do you sell products or services online? Then we all share a common goal: increasing our online visibility. That's great news because public relations' primary goal has always been boosting visibility. So you can see how easily PR professionals have adapted their strategies to the online world. We saw a surge in online visibility during the pandemic....

Let's talk about 2025 goals. Can you believe it's already the end of April? I thought it was the perfect time to check in and share where I'm at with my goals for next year. I said it loud and clear: 2025 will be my best year yet. Here's what I've set my sights on: Celebrating NATA PR's 25th anniversary Writing not one, but two books Launching brand-new services 25 years of NATA PR My plan was to...

The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty. And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do? Here are two essential reflexes to adopt: 1 – Stay visible 2 – Leverage local synergy Stay visible (take a cue from those who dominate the media!) I...