Nata PR School (EN)

Welcome to a new episode of our series on THE PRESS RELEASE. Many believe that writing a good press release is complicated. However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective. A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier. The press release remains the number one tool in pub...

Welcome to the first episode of our series on THE PRESS RELEASE. In this episode, we're tackling a crucial topic: "No one is waiting for your press release." Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release. However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control...

What if journalists and influencers finally started talking about you and your product in 2025? You see your competitors and companies you admire featured in the press, on TV, and by influencers every day.   This is no coincidence! And it's much more accessible than you think. Imagine attracting media and customer attention without investing thousands of dollars in advertising or influencers. In o...

2025 is shaping up to be an exceptional year, and I want to start by sharing one of the most powerful tools in public relations: the press release. At NATA PR, we send out press releases every week and know just how impactful a well-crafted release can be: • Showcasing your business and products, • Getting media coverage, • Telling your story in a compelling way. An effective press release is simp...

Today, we’ll explore why public relations remain more essential than ever in 2025. With rapid technological advancements, PR strategies must adapt to stay effective. In my opinion, three major trends will define this year: The rise of AI-powered PR strategies The increasing importance of authenticity and transparency The growing role of localized strategies and short-form visual content   1. The R...

📺 Watch the video episode on YouTube: https://www.youtube.com/watch?v=x3M3NPEZ6No Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast. For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he...

Imagine your exceptional product or service finally being recognized for its actual value. Imagine clients coming to you, not by chance, but thanks to simple and effective strategies. What if I told you that all this is possible without investing astronomical sums in complex marketing campaigns or overpriced influencers? Welcome to this episode dedicated to a solution that could transform your bus...

As 2025 will be the best year of my life, I've decided to share the power of public relations with as many students as possible and kick off the year strong with a free workshop on press releases. At NATA PR agency, we send out many press releases every week. It's truly the #1 PR tool because it allows you to: • Share your news • Tell your story • Promote your business and products A well-crafted...

Every year, after December 25th, I treat myself to a gift. A small "from me to me" moment to celebrate the efforts and achievements of the past year. Last year, it was an Alhambra mother-of-pearl pendant from Van Cleef & Arpels. It is a small, discreet, powerful symbol representing my dream of working with prestigious luxury brands. And Van Cleef & Arpels was at the top of my list. As I re...

In this podcast, I'm continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop.   Come create impactful press releases with me, live! When? 📅January 15 and 16, 2025 – 11 AM (ET) New York time!   How do I participate? 👉Sign up now for this free workshop and start the year off strong! 🔗 Click here to register : https://bit.l...

What if 2025 is the year you finally learn how to get media attention for yourself? For the first time, I've decided to offer a completely free workshop dedicated to creating press releases. Yes, this essential PR tool will take center stage in two interactive 1-hour sessions.   When? 📅January 15th and 16th, 2025 ⏰At 11 am (Eastern Time)   W hy should you attend this workshop? Because mastering...

Hello PR friends, When clients contact a public relations agency, they often have a very specific idea in mind: a press release. This tool, perceived as the holy grail of PR, is one of the few elements the general public instinctively associates with our profession. But why this obsession with press releases? And more importantly, is it justified? First, let's acknowledge one thing: clients are ri...

Hello PR friends, Welcome to this final episode dedicated to business vision. Today, I want to share an unforgettable experience with an iconic jewelry house: Van Cleef & Arpels . For those who might not be familiar with this legendary brand, think of the level of excellence of Hermès… but applied to jewelry. Alongside my colleague Pamela, our senior account director, I had the privilege of at...

Hello PR friends, We've reached the second episode of my reflections on business vision. I invite you to reflect with me as we define this essential concept. So, what is an inspiring business vision, in my opinion? A business vision is the engine that propels a company toward the future. It's a strategic compass guiding leaders, employees, and partners toward a common goal. But why is vision essen...

Hello PR friends! Recently, during a session with my coach and hypnotherapist, we discussed the magnitude of challenges we've all faced over the past few years. Like many of you, I navigated in "quick fix" mode to manage constant changes: the pandemic, my partner's departure, successive recessions... Sound familiar? These upheavals have had a profound impact on how we live and work, and there's be...

Hello PR friends! For most people, public relations is quite a mystery. If you ask my family what I do, they'll tell you I run a PR firm. That's the easy answer. If the conversation goes further and they're asked, “But what does Nata actually do?” this is where the answers start to vary, from advertising to crisis management. You know, I love talking with you about public relations and the underes...

Hello, PR friends, I’m continuing here with my little exercise of sharing what our marketing friends don’t know about our wonderful public relations profession. In the previous episode, I presented the first five points. Here are the next ones:   6. PR is only for big companies. Not at all, PR is something everyone can benefit from, even small businesses. Often, if what you’re sharing is relevant...

Hello, PR friends, My team often hears me say, "Ah! Yes, marketing pros frequently ask us this or that… they don't always understand what we do." But before we dive in, I began my career over 30 years ago as a marketing professional for those who don't know my story. I still love this profession, and it actually puts me in a better position to have a little fun at your expense, dear marketing frie...

Hello PR friends, I love exploring trends in various consumer sectors, and lately, my attention has been drawn to "Smart Luxury." Have you heard of this trend? What is Smart Luxury? Luxury has always been synonymous with exception, exclusivity, and refinement. But in recent years, the sector has undergone a significant transformation. "Smart Luxury" is part of this evolution, where prestige meets...

Hello PR Friends! I wanted to discuss a trend transforming how we shop online: livestream shopping events. Imagine watching TV hosts showcase products live a few years ago, with an open phone line to place your order instantly. Today, this experience has taken on a new dimension thanks to content creators and celebrities on social media. The concept is simple: you watch your favorite creator or in...

Hello PR friends! Welcome to this episode, where we tackle a hot topic: Should we pay influencers? In the world of social media, collaborations with influencers are booming, especially since, according to recent studies, more than 70% of Generation Z, the so-called GenZ, are ready to buy what an influencer suggests to them. But when it comes to paying influencers, opinions differ. On one side, som...

Hello PR friends! Today, search engine optimization (SEO) is a top priority for any business looking to be visible online. At the core of this strategy are keywords, those search terms that connect users to relevant content on the web. But did you know that public relations (PR) can play a key role in creating and improving these keywords? The Importance of Keywords for SEO Keywords are the founda...

Hello PR friends! Yes, the press release is the No. 1 tool in public relations. However, not every news item is impactful or relevant enough to justify drafting and sending a press release. How can you tell when this tool is truly necessary and when another approach might be more suitable? Let's start with a quick reminder: What is a press release, and why is it used? A press release is a form...

Hello PR friends! Are you familiar with this new trend where companies leverage their employees to get the word out about your company? We're talking about "Employee Advocacy," where employees share their work experiences and talk about their employer, its products, and services on their own social media platforms. The goals here are the same as when you choose an ambassador: Inform Educate Raise...

Hello PR friends! One of our clients at NATA PR, whose target audience is 15 to 25-year-olds, has asked us to develop an intense UGC strategy. I thought of discussing it here with you, especially for those who aren’t familiar with this term and its meaning. So, let’s start with a bit of a definition: UGC (User-Generated Content) generated by influencers is a rapidly growing trend in di...