Nata PR School (EN)

Hello, PR friend! Do you know what all companies with a marketing plan do to get noticed? Yes, public relations. In fact, there are three main ways companies have been using since time immemorial to gain visibility: Advertising Public Relations Ambassadors (spokespersons, endorsers) Even a basic understanding of what public relations can bring you will give you a tremendous competitive advantage....

Hello, PR friend! Have you ever noticed that their popularity increases when leaders engage in public relations? You've often heard me talk about Elon Musk, who became just as famous as the company Tesla that he created, thanks to the media. Think of that former U.S. president, who was already very well-known before even hosting the famous show "The Apprentice" and the unforgettable...

Hello, PR friend!   I love to make my employees, partners, and clients shine. I often secretly register them for rankings, such as the top 30 under 30, best public relations professionals, best agro-food products, best beauty, etc. But I don't take the time to do it for myself. And what is your relationship with recognition and awards? So imagine my surprise when I saw that I had been selecte...

Hello PR friend! If you own a service business like mine, you're probably wondering how to evolve your offering. I am currently reflecting on how to better position the NATA PR agency by developing a new service that allows us to showcase our expertise even more effectively. I have decided to share my thoughts with you here and how this service will take shape and evolve within the NATA PR agency...

Hello PR friend! I have often heard marketing professionals and even business leaders roar that "public relations is dead and doesn't work anymore." Often, they invest their resources in social media, with a tiny percentage of their subscribers seeing their content, and they occasionally do online advertising. On the other hand, when they consult us, they complain about the visibilit...

Hello PR friends! I love it when young digital marketing professionals discover public relations. I especially love seeing the light in their eyes light up when I talk to them about our clients' articles, which are published online with clickable links that direct readers to the companies/products they discover. "This is exactly what we're looking for!" they tell me. What joy on my part when I fee...

Hello PR friends! At NATA agency, we are seriously considering how to maximize our client's efforts and budgets. One of our major topics over the past year has been: is a launch event relevant for our clients? Why spend thousands of dollars on a physical event that will cost our clients thousands of dollars when we can achieve the same objectives with a reduced budget? Do you see where I'm...

Hello PR friend! Several of our clients are interested in Generation Z, also known as GenZ. According to Wikipedia: Generation Z is born between 1997 and 2010 (though the boundaries vary according to different definitions). It follows Generation Y and precedes Generation Alpha. It is defined as a generation born when digital communications were already well-established. An article from *Journal du...

Hello PR friend! Several professions are governed by professional orders and require the following to obtain authorization to practice: training certification diploma permit, etc. But think about it: you don't need any of that to become a marketing or public professional. You don't need a special certification or permit to address journalists or influencers. Isn’t that amazing? I started m...

Hello PR Friend! We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive. Everything is relative, you might say. And you would be absolutely right. However, I immediately know that these executives or marketing professionals do not know the power of PR nor their cost-ef...

For this episode, I have the great pleasure of welcoming Janylène Turcotte, Certified Clinical Hypnotherapist, ICF Certified Coach, Hypnocoach & licensed Rapid Transformational Therapist  RTT®, You will easily find her on the HypnoCoach website (link in the episode notes) And in another life, Janylène was a sought-after human resource professional. For me, she is a high-level hypnosis professi...

Hello PR friend! Are you wondering if public relations is for you? Here are 3 questions to ask yourself to know if PR is for you: Do you feel you need to get known to increase your subscribers and the number of visits to your site? Are you looking to increase your sources of income? Are you unsatisfied with your sales and want to increase them? If you answered yes to one of these 3 questions or si...

Hello PR friend! Of all the marketing activities that help promote a brand, a company, or a collection, partnerships with personalities, experts, or even complementary companies greatly facilitate public relations work. I hear you, PR friends; indeed, this is not new. From Marilyn Monroe boasting about wearing only her Chanel No. 5 to bed to the Kardashians, who are now developing their own brands...

Hello PR friend! Yes, public relations is here to increase your visibility on the web. I can understand that traditional media comes to mind when you think of PR, but it's without considering that these all have digital versions, which often have even more success than their paper versions. Yes, many traditional media have exploded on the web since the pandemic! Here's how PR can help you...

Hello PR friend! For those who follow us, you know, I like to share with you what's happening at the agency. A few weeks ago, the NATA PR agency was invited to present a PR proposal to a client that I will not name here but who is part of, often forgotten, a large number of companies. Before revealing this fact to you, I imagine you are like me, and when something interests you, you go to Google t...

Hello, PR friend! We've had this idea in mind for a while. It's finally here!   If you complete our training and demonstrate that you've done the work required in the program's six modules, you'll receive the NATA PR SCHOOL certificate. Why certification?  For four main reasons: At the request of our students The training is of very high quality Access to our 30 years of experi...

This is the final episode of this series on Public Relations 101. Feel free to listen to the previous episodes to get a better idea of what Public Relations can offer you. In this episode, I will talk about the last two steps of our model that we delve into at NATA PR SCHOOL. By the way, I invite you to be part of our next cohort starting on May 27, 2024. It's a  six-week program  where I guid...

I'm continuing here to talk to you about our NATA PR model in six steps because it's indeed the perfect tool to lay the foundations of PR 101. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at the bottom of the episode: THE FREE NATA PR MODEL. You'll have understood that I presented steps 1 and 2 in the pre...

In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at...

There's a particular mystery surrounding the profession of public relations. If you're not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You're right because we're talking about: crisis management, reputation management. However, for ove...

Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their market and don't mince words At NATA PR agenc...

What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say that familiarity with the brand (i.e...

Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I like to get to the heart of the matter quickly, so...

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate them. It's advertising that ge...

Many leaders and marketing professionals believe that social media has replaced public relations. "Why spend on public relations when we are well visible on the web and social media?" they think... "What does public relations bring in?" You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to this podcast, to be part of the elite cl...