Nata PR School (EN)

When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to "sell" my stories to journalists. If you've listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that, to my great surprise, I succeeded in getting my...

Amplification is a term that has come to the forefront with influencers. Many of our clients "amplify" the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer's agreement: added advertising directly to the influence...

Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don't follow trends.  Thinking Thinking means making connect...

You're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited...

"We've already sent out press releases and never received any requests. I've often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They want to do the same but are only sometimes willing...

As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in class and helping you get known! Because the more peop...

Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand in Canada and the United States: Parasuco Jeans. As I only sometimes had t...

I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory. It's like reading about muscle development and never lifting weights to build them. Or, for those familiar with meditation, think about those who claim to have rea...

Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn't your thing? That's precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me and teach me the shortest paths to achieve my goals. I remember asking a blogger (the influencer profession did...

There's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let's consider this exercise as simple and fun game. Why not choose to think that these success machines represent a world of possibilities? ...

Several years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients. However, I felt a certain weariness and mental fatigue, and my brain needed a break. Like many of you, I have to make a living, and I don't have unlimited financial resources. I...

Do you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you? Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic recession. Conflicts are shaking several countries, and human communities worldwide are affected by unspeakable atrocities. In my opinion, dreaming allows human...

Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year. The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto. Some of our new collaborators struggled to integrate into our culture and create what we asked of them. We had to l...

If you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you. Increasing your revenue is undoubtedly a major priority. I completely understand! Have you noticed that certain words and phrases you use generate more interest, reactions, and even lead to sales? I would like to discuss w...

It took me a while to succinctly describe what the field of public relations is all about. When you visit the websites of public relations agencies, you'll notice numerous creative descriptions to illustrate PR services. It's normal if you need help understanding what PR professionals do. I've explored various directions to describe our activity:  - increase visibility - enhance brand value -...

Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition? In what ways are you different? This is a consideration we don't take lightly at NATA PR agency. Every year, this theme comes up for discussion. What sets us apart from other agencies offering similar servi...

One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him. After reviewing the essential information, my final question was quite simple: what images do you have on hand for journalists to illustrate their articles? My stude...

One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe by their first names. They think tha...

I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and one in English. Once again, I've noticed that my curiosity has become increasin...

When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this is our profession, this step, which is also the first of the six-step NATA model, is one o...

Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you. As many of you probably know, I am no longer at the beginning of my career, and I, like you, se...

Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer to our clients. Perhaps in a few months, I will have a different opinion of what many in t...

If you've been listening to this podcast for a while, you probably know that I'm a big fan of coaching, to the extent that I even obtained a certification from the Life Coach School. Several years ago, I became interested in the work of some American coaches who offered online training and were using Zoom long before the pandemic. One day, I wanted to enroll in the program of one of them,...

One of these areas for improvement by our marketing friends is the belief that the media and influencers are obliged to talk about the latest developments in their company and that it's only natural for their CEO to be interviewed on the news. "My marketing friend told me, 'This TV show wants to discuss products made from oats, so it's obvious that they should feature our new loca...

When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn't it? This type of job has vanished with the advent of personal computers that have infiltrated every worker's desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into the workplace about three decades ago. Indeed, sever...