Nata PR School (EN)

When people ask me who I am, I often say that I'm an introvert on the path to healing through a public relations agency. Perhaps you're like me, preferring to stay at home rather than attend networking cocktails to tell your story.  I understand you! But one thing is certain: every time I've challenged this deep urge to isolate myself, I've benefited from it. Even if I hadn't met any interest...

You might be observing your competitors or companies you admire, who always seem to be making headlines in the media and collaborating with influencers. And you wonder, how do they do it? One thing is for sure: it's not by chance that you read about their stories in the "business" section of the local newspaper. They've made strategic choices based on the following: Developing...

You're probably like me, and when you don't know something you want to possess or new knowledge you'd like to acquire, there's always a little voice telling you that you won't succeed, that it's complicated and reserved for professionals who have studied in this field. But since the advent of the Web, my beliefs have changed because there's so much accessible inf...

Suppose you've been following this podcast for a while. In that case, you should be able to name quickly, at your fingertips, three reasons why public relations remain valuable despite the digitization of media and the rise of social media. Let's have some fun. Even if you need to become more familiar with PR, I invite you to press the pause button on your device and jot down on a piece of...

The electrification of vehicles is experiencing significant acceleration, and we can undoubtedly thank Tesla, a company we all know for its significant contribution. If I were to ask you why the Tesla brand is familiar to you, you would probably respond with: Tesla was the first successful 100% electric car brand to occupy public space. Its founder, Elon Musk, is omnipresent. Tesla constantly gene...

For this episode, I have the great pleasure of welcoming Jean-Yves Dionne, a pharmacist, speaker, trainer, scientific advisor in natural health products (NHPs), and, to me, a media personality, as he has hosted health chronicles on the radio for several years. Jean-Yves defines himself as a communicator, pharmacist, and expert in natural health products (NHPs) and Health. He is a speaker, trainer,...

If I have yet to convince you in the previous episodes that learning the basics of PR will give you a strategic advantage over your competitors, this new episode should persuade you. Some of our clients may think, just like you, that public relations are only meant for those who want to attract the attention of traditional media such as newspapers, print magazines, television, and radio, which are...

You may be wondering what PR (Public Relations) is about and why it's important to learn its fundamentals. In this podcast, I will explain how PR can be beneficial. Let me reiterate that public relations are much simpler than you think. In summary, this is precisely what we teach at NATA PR SCHOOL: making yourself known by investing less than two hours a week. Some individuals, including many...

Learning the basics of public relations will give you an edge over your competitors, and it's much simpler than you think. That's what I teach at NATA PR SCHOOL: how to integrate the fundamentals of public relations into your marketing plan in less than two hours per week. I used to believe this profession was reserved for those who had studied it for several years. But, between you and...

The impact of social media on public relations The world of public relations has undergone significant changes since the emergence of social media. There is material for several podcasts on this subject, and I already address some aspects in episode 149. Here, I continue my reflection with you on the impact of social media on public relations. With the rising popularity of Instagram, businesses in...

Hello, and welcome to the 150th episode of the NATA PR SCHOOL podcast. For this episode, I am pleased to host Pamela Samedy, a senior account executive at NATA PR. Pamela is an incredibly talented public relations professional. She holds a university degree in public relations and began her career at NATA, where she quickly climbed the ranks to become an experienced account executive (Senior Accou...

We know that social media has significantly impacted how businesses, organizations, and individuals manage their public relations. Sometimes, companies consult us and are convinced that social media will meet all their communication needs and allow them to reach their clients efficiently. However, it is important to note that social media does not replace public relations but expands and complemen...

We all have an image in our minds of what a press release is. This communication tool is deeply ingrained in our collective unconscious. Yet, only some marketing professionals understand the purpose of such a document, which undoubtedly explains the confusion between a press release and an advertisement. My teams hear me talk about the confusion surrounding the use and content of press releases ev...

Unless you are a publicly traded company required to disclose quarterly results or you are already well-known, know that no one is waiting for your press release. However, this does not mean that you should not communicate at all. On the contrary, if you don't, many of your competitors will, and they will occupy all the media space. I have already addressed this topic in Episode 122, where I...

Public Relations: Why Use a Spokesperson and How to Choose One With the growing popularity of influencers, I wanted to discuss the use of spokespersons. When you engage an influencer and establish the terms of a contract in which they are to present your product and use specific key messages and terms, you are employing a spokesperson to represent you. Here are some tips for choosing the right spo...

Bonjour, Hello and welcome to Episode 145 of the NATA PR SCHOOL podcast. Public relations to gain consumer trust Before the advent of the Web and the digitization of media, our public relations campaigns were evaluated in terms of advertising value.  For example, if a quarter-page featuring a client's product were published in a magazine and purchasing that same quarter-page in the magaz...

Is a large public relations agency better than a small one? Several factors come into play because each agency will have different strengths. I like to say that the perfect public relations agency is a bit like perfect love—it doesn't exist. But there is certainly an agency that is made for you! How do you find it?   I suggest four tracks that will help you in your search for the p...

You are in search of the best public relations agency and wondering how to navigate through all these agencies that, from the outside, seem similar and offer similar services. Of course, nothing beats a recommendation from a third party that you know, but even then, be cautious as the recommended partner may not be suitable. I have experienced this several times. The best agency for you is not nec...

If you want to make your business known, increase your visibility in the media, and save time by quickly learning the basics of public relations, then NATA PR SCHOOL's courses are for you! With over 20 years of experience in the public relations industry, our agency is the only one at this professional level to offer free training to teach you how to get free media coverage. By following our...

In previous episodes I’ve told you how I found public relations while working for the Opéra de Montréal, Analekta and Parasuco Jeans, where I was head of marketing and communications. It would take me more than a decade of working in different marketing positions before I’d decide to make public relations my focus and create the NATA PR agency. This is all to tell you how...

If you’re like me and running a business, sometimes you need some time before testing out the newest trend in social media or the new technology everyone’s talking about. So here I am with my personal grain of salt about what I understand of AI and ChatGPT. If you haven’t done it yet, log on to ChatGPT and try asking this amazing tool what’s on your mind. No doubt you&rsquo...

We're all aware that since the pandemic, companies around the world have been facing hiring challenges. Between you and me, how could it be otherwise when every business sector has had massive layoffs? So it's time to quit complaining and get on with it. I'm one of those bosses who has figured out that you have to be in permanent hiring mode and that recruiting young talent who have just finished...

Public relations, the way we do it here at NATA PR, means creating events for product launches, new collections, and more. You might wonder when an event is necessary and whether it’s worth the time and money invested.  Well, a public relations agency can help you see things more clearly. Since I took my first steps in marketing, I've been very keyed in to allocating budgets to get people talking...

In the previous two episodes, I told you how I found public relations at the Opéra de Montréal and the Analekta record company. So let’s move on to when I was head of marketing and communications at Parasuco Jeans and hadn’t yet chosen to go all in on public relations. I’m telling you my story in three acts, just to show you how, years later, I developed the basis of what I teach you at the NATA P...

In episode one of this three-part series, I told you how I found public relations at the Opéra de Montréal, where I began my career in marketing and communications. Today’s episode covers phase two in my PR discoveries because, despite my success in spreading the word about Opéra dans la rue and the Opéra 18-35 programme, several years would go by before I moved fully into public relations. My fir...