Nata PR School (EN)

This program is based on my own discovery of public relations several decades ago. I know from experience that if you pay attention and learn the fundamentals of PR, as I did, you can easily do it yourself. If you’re a small company with few human resources, or a startup, you can use PR to make yourself known, to grow and to attract investors. I studied classical music at university, combined with...

What are the benefits of advertising and public relations? And what’sthe difference? This is the fourth episode in which I help you answerthose questions, and continue to share what I know to help you tellthem apart. My ultimate goal is still to help you make informed choices when you’redeciding how to integrate public relations and advertising into yourmarketing plan. Yes, public relations is alw...

Public relations and advertising get very different results. We’re on episode four now, and we’re still talking about what makes PR different from advertising. To find out more about how PR is different from advertising, please listen to our three previous episodes. One vital element that only public relations will give you: Reputation If I ask you to name the celebrities you know who aren’t in yo...

How do you tell advertising and public relations apart? When and why should you use one or the other—or both? This is the third episode in which I help you answer those questions and continue to share what I know to help you tell them apart. The ultimate goal is to have you integrating public relations and advertising into your marketing plan. Are you wondering whether public relations lasts? Know...

What are public relations and advertising for? We’re continuing to look into this area, which we began in the previous episode. If you can’t tell one from the other, you’re not alone—even the pros sometimes get confused. Advertising students and trainees often skim over the topic of public relations in their coursework. Since it isn’t often considered a major component, they’re only taught the bas...

We often confuse advertising practices with what public relations does. What’s the purpose of each? Clearly, the purpose of both is to generate sales, but the way they appeal to consumers is different. Of course, advertising and media relations are part of any good marketing plan. But the results are very different for each approach: Advertisers sell directly to the consumer. Public relations mean...

In this episode, I’ll be talking about Step 6 in the NATA PR model for creating a public relations campaign with traditional media or influencers. It’s a key tactic for getting the attention of media and influencers—what I like to call reminders. And here’s where I think media relations—the way we do it here at NATA PR—has something in common with sales. If you’re selling products and services, wh...

In this episode, I’ll be talking about Step 5 in the NATA PR model for creating a public relations campaign with traditional media or influencers. Today we’re talking about metrics, choosing metrics, and how metrics is simply the best tool for moving forward toward the success you want. As some of you know, I’m fascinated by the professional coaching industry and its growth in recent years. I’ve b...

In this episode, I’ll be talking about point 4 of the NATA PR model to create a traditional public relations campaign, or one with influencers. If you’ve been asking yourself what tools you need to get people talking about you, then this episode is for you. Have you identified why people would talk about you, written your press release, and found five to 10 genuine influencers or journalists who a...

Step 3 in the NATA model: Identify the real influencers Far be it from me to think there are real influencers and fake influencers. The trick is to identify those who are relevant for you, your product or your service. Those who bring you REAL results. Where to start Nothing beats a real-life case in illustrating how to grow your own contact list. Let’s take a student who’s creating high-end perfu...

This episode is also available in video format ► https://youtu.be/vnl0RTttwXE In this episode, I’ll be speaking with Antoine Gagné , an entrepreneur from a very young age who launched J7 Media (formerly Jour7 Communication) in 2012. Antoine is an expert in social media management, and J7 Media has evolved over the years to become a 100% Facebook advertising agency since 2017. This specialization h...

In this episode, I’ll continue to explore with you our six-step model that we use every day at the agency to create public relations and social media campaigns. If you don’t already have a copy of this model, you can get one by clicking on the link at the end of the episode: THE NATA PR MODEL. In episode 123 I talked about step one, which is THE first question you should ask yourself: Why would th...

For those of you who are just discovering NATA PR SCHOOL with this episode – we have a six-step model to guide you as you create your public relations or social media campaign yourself. We use this model every day at NATA PR. Step one in this model is so simple and, hands down, one of the most important. It’s THE first question you should ask yourself: Why would they be talking about you? “They” b...

I’ve often heard business leaders, who were coming to us for our public relations services, question how we managed to generate results. They’d tried it out with their in-house team, and here’s what they would tell us: “We’ve often sent out press releases and had no one ever respond. It just didn’t go anywhere.” This belief, which is still quite embedded, that all we do is send out press releases...

You’ve written your first press release which contains relevant information. Your catchy title should capture the attention of journalists and influencers. But you’re wondering what’s the right timing for sending it out. This is an excellent question and, as you might suspect, there’s more than one answer. Monday morning: not unless you’re a major company that’s already well known. Monday mornings...

I covered this topic in the previous episode, when I talked about demarketing. You don’t need to listen to the previous episode first, because I’ll give you a little background: in Episode 119 I gave the example of our client who had created an excellent video and wanted influencers and the media to share it on their platforms organically (without being paid). The more I think about what I call th...

Recently, a client asked how they could promote an excellent video that explains in detail how to choose the right jeans for your size and body shape. Even though it’s interesting to offer videos, the major media outlets will seldom share them on their platforms. That’s why PR professionals are reluctant to promote them. Even if we explain it to our clients, they secretly hope we’ll be able to get...

We are witnessing profound changes in what I call “social tolerance.” Now I’m not an expert or analyst of the deeper social currents that we all observe. But I’m talking to you here as a trend watcher in this podcast. Since #metoo, #blacklivesmatter and #cancel culture, I’ve been fascinated by the mass movements that come to life on social media. Since I’m a woman of my times, and very often in ag...

Originally, unboxing meant filming a product as you were taking it out of its packaging. These days, there are plenty of strategies for getting influencers and YouTubers to unbox products on their social media platforms, wowing their followers and other viewers. Years ago, I thought it was all pretty pointless. It still seems a bit strange to me today, but history proves that when this tactic is w...

What the public knows about public relations is primarily how it's used for crisis management or reputation management. Obviously, no company or individual is ever really safe from a crisis, and obviously, PR can prevent and manage crises and reputations. But it's a myth to believe that’s all it's for. So, what is public relations really for? Here are a few answers: Promoting your company – gettin...

At the turn of the last century, you could still get away with inventing your own biography – but things have changed a great deal since then in free countries with access to information and social media. Public relations, as practised in democratic nations, relies on principles of truth and transparency which PR develops with journalists and the clients’ various target communities. Agencies like...

In the marketing world, we’re all bound by performance as well as metrics – and public relations is no exception. Return on investment is part of our routine. So it’s completely misguided to think that public relations can't be measured. However, it’s true that there are several ways to measure the success of a public relations campaign, and that public relations, like advertising, is not a scienc...

We frequently meet marketing professionals who know very little about public relations. For those who study marketing, PR is often taught very superficially. Most of the time, our marketing friends’ careers have meant developing brands and, above all, driving sales. The “consumer appeal” aspect, which involves getting them to choose your products over your competition’s and should be part of any g...

Launching a public relations campaign or contacting media when it’s new, or the first time, might be as intimidating to you as mountain climbing, a ‘mission impossible’, or the Olympics. You may think that reaching out to journalists is, well, beyond your reach. One thing is for sure – if you believe: “I don’t know anything about it, I’ll never manage,” you’ll have trouble taking the first step. I...

When I founded NATA PR in 2000, it was just me in my living room. The internet was just becoming accessible, and we all had to hook up to a phone line to get on. Do you remember the sound – and most of all the time it took to download an image? We were a long way from high-speed internet. I was a one-woman army. I didn’t yet have the budget for an accountant who would pay my taxes every month and...