Nata PR School (EN)

Laurence Lachance, Vice President of Business Development at Orfé Design, is my guest for this episode, where we’ll be talking about branding and why investing in your image and promotion is so important. ORFÉ: You are communicators . With more than 30 years of experience across North America’s markets, Orfé Design & Com specializes in the art of branding, design, and communication, both B2C a...

Some time ago, my podcast producer from the Varmedia agency, who you probably know by now if you’ve listened to our 20th episode, referred me to a digital agency. As you know, I decided to move from theory to practice in 2020. I had excellent knowledge of the web to guide my clients. But until now, I hadn’t experienced selling our PR services online. That’s why I created NATA PR SCHOOL, as well as...

Since the pandemic, all of our customers have been obsessed with things digital and with online sales. Does that sound like you? We absolutely get it. Many businesses have been able to stay afloat thanks to online services, taking orders on hastily assembled websites. One of our clients who didn't have a transactional website posted their products on Facebook and received orders by email or Messen...

To make yourself known, should you run organic campaigns, paid campaigns, or a combination of both? Our customers often ask this question. What does organic mean? Quite simply, it means that the media or influencers don't earn anything from the resulting article, blog post, or social media post. In such cases, the journalist or influencer has chosen to talk about you for free. As you might expect,...

For those of you who remember a time when there was no internet, you may already have seen, in movies, newsrooms, or TV newscasts, a device (a fax machine), churning out press releases in a continuous hard-copy feed, day and night. That’s the forerunner of the newswire. What is the newswire? And what’s it good for today? That’s what we’ll be exploring in this post. To clarify things, let’s start w...

Amal Amgaad is my guest for this episode, where we’ll be talking about our 12-week training course at the NATA PR SCHOOL, which she completed while also moving into her new job at YON-KA PARIS in the United States. Amal has a degree in international marketing from the ESC Clermont Business School in France. She began her career working for major luxury brands like Hermès, Chanel, and Louis Vuitton...

Bonjour ! Hello Everyone Welcome to the NATA PR SCHOOL podcast Episode Number 29. We all need both social media and PR I like social media, especially since our clients started using it. Today, any reputable brand has a Facebook page, an Instagram account, and is closely watching what’s happening on TikTok. These tools have become essential communication channels for companies. I like that our cli...

One of our strategic partners specializing in brand imaging invited us to a career networking event during which professionals introduced themselves and talked about what they were looking for: new contacts or services they need to develop and increase their sales. After the superb presentation by our strategic partner, imagine my surprise when I heard one executive ask: “What answer would you giv...

We’re developing a service offer for a brand of chocolate that’s been in business for many years, with a traditional sales network that’s still its mainstay to this day. However, for the past several months, even a few years now, the company has been losing market share. They know they need more consumers to get to know them, now, or buyers will start to choose a brand that’s better known for thei...

What is a trend? Simply put, a trend is a human action that’s on the rise – or, if you prefer, in demand. It could be an action or activity that few people do at the outset, but that becomes more popular with an increasing number of people over time. A trend may very well be a desire that becomes increasingly popular, for instance, leaving the city to go live in the countryside during COVID. It ma...

Lyne Ste-Marie is my guest for this episode, where we’ll be talking about this new profession of social media influencer. I’ve known Lyne for many years and I’m a great admirer. She’s a woman of warmth and intelligence, who has reinvented herself several times over the course of her career. She’s been a model and worked a lot in Asia. She became one of television’s most popular “weather girls”. An...

I often say that working in PR is like working out at a GYM. You can read and study all you want about PR, communications, and marketing too... but you won’t be able to work those PR/Social Media (PRSM) muscles very hard for very long until you’ve written to an influencer or journalist with a request. The good news is that this approach can be learned – and you can do it. That’s right, my business...

Just like Lewis Hamilton and Kim Kardashian, all of us have a brain, and 24 hours in a day at our disposal. How we use those two resources, when we’re free and healthy, is up to us. Like many of you who spend part of the day sitting and working in front of your computer screen, I, too, without thinking too much about it, use my brain – an exceptional tool that we use to operate in society and earn...

At NATA PR, we’re so committed to being a service business that our number one value is serving at the highest level. Our three core values are always laid out when I first meet with my employees, and every month when I meet up with them, we talk about this number one value. We always ask each other these three questions: - How can we serve our customers better? - Are we still doing the best we ca...

Before we get started, I want all the marketing pros out there to know that we have nothing but respect for you! I sincerely believe it’s impossible to understand the scope and power of PR if you’ve never done it yourself. Here’s what the marketing pros don’t know: 1-  They confuse influencers/journalists with consumers. 2-  They think they know how we should talk to influencers/journali...

Today is an exceptional episode, and I have an amazing guest with me: Francis Parent-Valiquette, President and Founder of VARMEDIA. Francis is a podcast professional, a coaching fan like myself, for whom I have a great admiration. We started our professional relationship several months ago, and, as is often the case, we got to know each other and created real bonds of friendship. In this episode,...

You’re getting to know me and noticing that I like it when things are simple and easy to understand, and that I love to use formulas (addition, subtraction, multiplication, and percentage). So, here’s my new formula: PR = EASY Whatever could this mean? Simply put, over the next 12 months, if you stir a few public relations ingredients into your marketing plan, you’ll see the impact on your SEO sho...

My partner David Tremblay and I talk every week, and the question that often comes up is: “How can we raise our clients’ profiles?” In other words, what else can we do to get our clients the best articles, the best interviews, and the most social media buzz? Every month, I meet with each of my employees and ask them a few questions, including: “What have you learned this month?” One of our new emp...

Clients have told us that trendy young agencies no longer use press releases to reach journalists or influencers. I was obviously very surprised and, I admit, worried. Certainly, the press release – like everything around us – has gone digital. Sent out by e-mail, it’s still the agency's #1 tool. We send out several products during the year, and to me it would be unthinkable to do so without a pre...

I like taking inspiration from the success stories of major companies and figuring out what they did to succeed. As Stacey Boehman, a coach who delivers exceptional training in sales ( Make Money as a Life Coach) , says, “success leaves a trail.” It’s up to us to follow this advice and adapt it to the reality of our own business. So what are these big companies doing to make themselves so successf...

A client who was already interested in our services asked me if public relations really worked. I took the opportunity to ask them what they wanted: To make themselves known? To build their brand identity? “If that’s what you’re looking for, you won’t be disappointed by public relations. After 20 years in the business, I can assure you that our clients aren’t paying our fees out of a sense of char...

At NATA PR we enjoy working for big companies, but we are also passionate about smaller brands that can greatly benefit from our services.` Over the past year, we developed an accessible 6-month formula for SMEs, to show them the kind of results that we can achieve. These small and medium-sized companies sometimes market very innovative products that deserve to be better known by media and by thei...

What we say What we do What we think I like the simplicity of this trio – but this kind of balance isn’t easily achieved. Easier said than done, as my mother would say. At the end of the day, we are still all deeply human, with spontaneous reactions we sometimes regret. The good news is that you can train yourself to choose and use the right words, the right actions, and the right thoughts. In fac...

After finding your key words (why people want to talk about you), writing your press release, and identifying the journalists and bloggers that you need to reach, what is your next tactic? The next tactic, one that is too often ignored, is really quite simple: follow-ups and reminders. In other words, the sales pitch. How many times have we heard companies tell us: "We sent them a press release bu...

Public relations and social media are not exact sciences. It can seem pointless to try to measure them solely by the number of subscribers, readers, or fans. At the agency, we’re still somewhat resistant to citing figures and especially making projections. It’s hard to tell exactly who will or won’t choose to talk about a product. However, we’ve developed our own methods of analysis, which are bas...